Components of IMC Final Milestone
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5 Tips for Optimizing and Integrating Your Social Media Content

5 Tips for Optimizing and Integrating Your Social Media Content | Components of IMC Final Milestone | Scoop.it
Integration across multiple platforms, whether its social media, SEO, e-mail, or offline, is just as important as creating the content for a particular marketing medium.
Meera Bhana's insight:

This article talks about different marketing strategies that should be used and that it is crucial to use a wide range of marketing channels. There are 5 tips they have given which are as follows :

1) Easy to share - this means that companies should give the chance for customers to share their marketing around as word can spread alot faster

2) Dont assume your name for something should remain its name -  this means that names should be something that consumers can relate to more so they find it easier to relate to therefore remeber

3) Keep an eye on trends - this means finding small techniques that are making it easier for consumers to complete their tasks and also they feel they have more importance 

4) Dont expect to go viral but be prepared - this means that companies need to be prepared for their concept to take off. With out expecting a small idea can make a companies concept go viral

5) Optimize and Integrate all your digital assets - This involves making sure that all digital media is properly protected even a small glitch in the system could mean disaster for your business. 

Do you think all of these steps are relevant?

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Brad McMahon's comment, May 9, 2013 8:27 PM
Relevant to a point but there is more to it I feel. I do like how this article points out social media can be a companies enemy rather than friend at times as well.
Medinah Ali's comment, May 9, 2013 8:58 PM
I agree with this article, the steps should be incorporated with marketing as they are relevant and effective steps.
Shaima'a Ali's comment, May 9, 2013 9:23 PM
I also agree with this article in the fact that steps should taken in order to target different audiences and marketing strategies should differ yet still be effective. The steps are reliable and straight foreward.
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Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret?

Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret? | Components of IMC Final Milestone | Scoop.it
For an increasing number of campaigns, integration across a large number of media is essential. Tim Bourne, chief executive of Exposure, explains how it should be done
Meera Bhana's insight:

This article talks about the success that companies like Nike and Snickers have had when marketing their product. Nikes engaged their consumers by creating a campaign that gave them something that they will like to aspire to whereas snickers was based around the consumers emotions and that they felt the same way as the celebrities on the advertisement did when they hadnt eaten. No matter which concept these customers have used they have been able to come up with a strategy that consumers can adapt to. Are there any advertisements or campaigns where you have felt such an attachment? 

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Brad McMahon's comment, May 9, 2013 8:05 PM
I liked this article as it resembled similarities to my own Red Bull article, which I felt an attachment too. When a brand goes beyond trying to sell a product to a consumer and instead sells a story or an idea, that is when I am attracted to their campaigns and products.
Medinah Ali's comment, May 9, 2013 8:57 PM
This is an interesting article. its good to see some companies going the extra mile to gain consumers.
Shaima'a Ali's comment, May 9, 2013 9:22 PM
I agree with the above comments stated as some companies such as Nike use the IMC approach in an even more effective way to engage consumers.
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Direct Marketing More Relevant Than Ever

Direct Marketing More Relevant Than Ever | Components of IMC Final Milestone | Scoop.it
Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing.
Meera Bhana's insight:

This article looks at the idea that direct marketing through social media is very effective. The more personal marketers are becoming with their consumers through social media the more attention consumers are willing to pay. This creates that emotional bond/attachment which is now becoming so relevant to both marketers and consumers. There are a large number of sights and marketing strategies that are based around making their advertising process a more personal experience. Do you become more attached to a campaign when it is personal?

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Brad McMahon's comment, May 9, 2013 8:01 PM
This article highlights positives of incorporating social media into a companies IMC process, however there needs to be some realisation that social media can have just as negative effect as it can positive.
Medinah Ali's comment, May 9, 2013 8:56 PM
I agree with Brad, there are many negative effects that need to be addressed. Personally I don't become attached to a campaign.