With the help of partner iQ by Intel, PSFK builds a hypothetical retail store that can better engage customers with the use of digital displays.
Meera Bhana's insight:
This article is based on the idea that technology is something that is becoming more and more advanced. Different brands are continously coming up with new and innovation ways to market their products. Advertisements and marketing are now becoming a more interactive process which leads to the consumers having more input and interest in the buying process. Is this a good way for companiesto interact with customers?
This article explains the emotional responses that consumers experience. Different consumers have differents rates of vulnerability. The key research that is conducted are questionnaires to help gani insight on consumers feelings. Consumers have an initial response and then that changes as they think more into the decision. There are times where consumers will make an unconscious and then realise the impact after. They research certain behaviours to see which had more impact on the consumer and what was best suited for consumer research. The experiment that took place looked at the consumers heart rate, temperature and many other aspects to see how they reacted to certain issues. Do you think this concept is a good way to measure a consumers responsiveness?
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Meera Bhana's insight:
This article is based on the objective of IMC. It is not very indepth but it gives good examples of the different aspects that come into play in the goal setting process. It also highlights that smaller companies are capable of using IMC to a certain extent. Media is continuosly being introduced and becoming more innovative which makes it easier for any type of company to have good marketing strategies. Is this the new face of IMC?
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