Complexity
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Scooped by Doney Joseph
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The Simple Rules of Social Contagion : Scientific Reports : Nature Publishing Group

The Simple Rules of Social Contagion : Scientific Reports : Nature Publishing Group | Complexity | Scoop.it
It is commonly believed that information spreads between individuals like a pathogen, with each exposure by an informed friend potentially resulting in a naive individual becoming infected. However, empirical studies of social media suggest that individual response to repeated exposure to information is far more complex. As a proxy for intervention experiments, we compare user responses to multiple exposures on two different social media sites, Twitter and Digg. We show that the position of exposing messages on the user-interface strongly affects social contagion. Accounting for this visibility significantly simplifies the dynamics of social contagion. The likelihood an individual will spread information increases monotonically with exposure, while explicit feedback about how many friends have previously spread it increases the likelihood of a response. We provide a framework for unifying information visibility, divided attention, and explicit social feedback to predict the temporal dynamics of user behavior.
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Rescooped by Doney Joseph from Self-organizing and Systems Mapping
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Ants Build Complex Structures With a Few Simple Rules | Simons Foundation

Ants Build Complex Structures With a Few Simple Rules | Simons Foundation | Complexity | Scoop.it
Knowing the rules behind ant-made structures could help scientists understand how other complex systems emerge in nature.

Via june holley
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5 Differences between complexity & systems thinking

5 Differences between complexity & systems thinking | Complexity | Scoop.it
Over the last 10 days I've had the privilege of accompanying Prof Dave Snowden to various workshops and client meetings in Johannesburg & Cape Town.  It's been almost 5 years since his last vis...
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