Hunting the spark of creativity | Complexity & Systems |

Until recently, decision makers could only effectively harness shared creativity from relatively small mastermind groups such as boards, panels or committees. Data from these could be placed in pre-organized, well-structured and well-categorized "buckets" to extract creative knowledge.

The relatively recent growth and development of the Internet, however, along with social network technology, provides an opportunity to expand the mastermind concept to hundreds, or thousands or even hundreds of thousands of geographically distant people.

University of Cincinnati complex systems scientist Ali Minai and a team of researchers funded by the National Science Foundation (NSF) are attempting to do just that—to develop computer-based tools to mine the Internet and communities of social media for creative insights.