What is Inbound Marketing?
Inbound marketing (wikipedia) is a term that can mean different things to different people. At HubSpot, we've created the inbound marketing methodology, which is what inbound marketing means to us. For the last year or two, I've explained it in 5 steps.
Attract trafficConvert visitors into leadsConvert leads into salesRetain, upsell and cross-sell to existing customers.Analyze each activity for continuous improvement.
And here's the current official explanation of the inbound marketing methodology:
Via Jed Fisher
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I hear the terms guerrilla marketing and social marketing a lot. Very few people are specific with what this is and how it works.
It's taken me a long time to "get it" and I'm still learning a lot on this area. Hubspot not only make a great platform for helping Inbound Marketing but they also practice what they preach and do a damn fine job at it.
If you followed this article from start to finish you will almost certainly improve the profitability of your business.
Marketing can often seem like witchcraft, it shouldnt be like this. What I love about the principles outlined in this article is that they are based on solid facts and evidence based information
1. Inbound Marketing is *Predictable*.
2. Inbound Marketing is *Trackable*.
3. Inbound Marketing Efforts Can Be *Directly* Attributed to Revenue.
4. Inbound Marketing Only Requires Small Bets that Can Each Generate Big Returns.
5. Inbound Marketing Creates the Foundation for Generating a *Measurable* ROI from Advertising.
6. Inbound Marketing Creates Content That Will Have a Positive Impact on Your Business Long into the Future.
7. Inbound Marketing Attracts a *Global* Audience.
8. Inbound Marketing Analytics Enable Improvement Over Time.
9. Inbound Marketing Results are *Cumulative & Compounding*.
Finally, be sure to look at the newspaper diagram and the final diagram in this article.