Techcrunch have an article explaining why investors are chasing the Big Data market and are likely to for some time. Splice Machine raised $4 million to develop its SQL Engine for big data apps. MongoHQ raised $6 million for its database as a service. A third startup, Bloomreach, announced $25 million in funding for its big data applications. These three companies provide examples for why the investor community will continue to invest in big data startups for many years to come. All reflect a changing dynamic — the rise of the big data app and the need for a new data infrastructure. These two converging trends now drive funding for a widening number of startups that make data functional inside and outside the enterprise. Data functionality, a term Gartner Research used in a report it published this week about how big data will drive $232 billion** in IT spending through 2016, speaks to why investment will continue to flow into companies such as Splice Machine, MongoHQ and Bloomreach. Click on the image or the title to learn more.