Wonderful interview with Geoffrey West - high energy phycisist and former president of the SantaFe Institute. This one reflects neatly a lot fo what we work on at Complex Insight: "..as a scientist, can we take these ideas and do what we did in biology, at least based on networks and other ideas, and put this into a quantitative, mathematizable, predictive theory, so that we can understand the birth and death of companies, how that stimulates the economy? How it's related to cities? How does it affect global sustainability and have a predictive framework for an idealized system, so that we can understand how to deal with it and avoid it? If you're running a bigger company, you can recognize what the metrics are that are driving you to mortality, and possibly put it off, and hopefully even avoid it." Clic on the image or the title to learn more.