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The automatic chemist

The automatic chemist | Complex Insight - Understanding our world | Scoop.it
From www.rsc.org - September 7, 2012 6:30 PM

Bartosz Grzybowski of Northwestern University in Illinois, US – who has already established himself as one of our most inventive chemists – has unveiled a ‘chemo-informatic’ scheme, Chematica, that can stake a reasonable claim to being paradigm-changing. Grzybowski and his colleagues have spent years assembling the transformations that link chemical species into a vast network that codifies and organises the known pathways through chemical space. The nodes of the network – molecules, elements and chemical reactions – are linked together by connecting reactants to products via the nexus of a known reaction. The full network contains around 7 million compound nodes and about the same number of reaction nodes. Grzybowski calls it a ‘collective chemical brain’.

 

The automatic chemist
Philip Ball

Chemistry World 22 August 2012

http://www.rsc.org/chemistryworld/2012/08/automatic-chemist


Via Complexity Digest
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Big Ideas: How Big is Big Data?

From www.youtube.com - April 13, 11:28 PM
Watch all the EMC Big Ideas videos at http://emc.im/MprmL3 Learn how EMC Solutions help create value by merging Big Data with Cloud Computing in this hand-dr... (Big Ideas: How Big is Big Data?
ComplexInsight's insight:

There are a bunch of interesting videos on big data from the likes of IBM, Cisco and now these from EMC.  Worth a watch (if you haven't already overdosed on big data videos using cartoon presentation techniques). 

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Rescooped by ComplexInsight from 4D Pipeline - Visualizing reality, trends and breaking news in 3D, CAD, and mobile.
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9 More Reasons to Invest in Inbound Marketing

9 More Reasons to Invest in Inbound Marketing | Complex Insight - Understanding our world | Scoop.it
From www.collaborativegrowthnetwork.com - February 12, 12:07 PM

What is Inbound Marketing?

Inbound marketing (wikipedia) is a term that can mean different things to different people. At HubSpot, we've created the inbound marketing methodology, which is what inbound marketing means to us. For the last year or two, I've explained it in 5 steps.

Attract trafficConvert visitors into leadsConvert leads into salesRetain, upsell and cross-sell to existing customers.Analyze each activity for continuous improvement.

And here's the current official explanation of the inbound marketing methodology:


Via Jed Fisher
ComplexInsight's insight:

Great catch from Jed Fisher at 4D Pipeline. In bound marketing is how you atttract people to your site and how you convert them to customers, subscribers etc. Its a process orientd flow and is best done when measured. Jed scooped a great article from HubSpot - seriously worth the the time to read if you are looking to increase the number of people who read your blog, research or convert to to online customers through your site. Click on title to learn more and if you want to learn more on product management visit 4Dpipeline.com. 

Jed Fisher's curator insight, February 8, 4:14 PM

I hear the terms guerrilla marketing and social marketing a lot. Very few people are specific with what this is and how it works.

It's taken me a long time to "get it" and I'm still learning a lot on this area. Hubspot not only make a great platform for helping Inbound Marketing but  they also practice what they preach and do a damn fine job at it. 

If you followed this article from start to finish you will almost certainly improve the profitability of your business. 

Marketing can often seem like witchcraft, it shouldnt be like this. What I love about the principles outlined in this article is that they are based on solid facts and evidence based information 

1. Inbound Marketing is *Predictable*.

2. Inbound Marketing is *Trackable*.

3. Inbound Marketing Efforts Can Be *Directly* Attributed to Revenue.

4. Inbound Marketing Only Requires Small Bets that Can Each Generate Big Returns.

5. Inbound Marketing Creates the Foundation for Generating a *Measurable* ROI from Advertising.

6. Inbound Marketing Creates Content That Will Have a Positive Impact on Your Business Long into the Future.

7. Inbound Marketing Attracts a *Global* Audience.

8. Inbound Marketing Analytics Enable Improvement Over Time.

9. Inbound Marketing Results are *Cumulative & Compounding*.

Finally, be sure to look at the newspaper diagram and the final diagram in this article. 
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