Geoffrey Moore's keynote at Hadoop Summit 2012. Moore is famous for the Crossing the Chasma and Into the Tornado models of technology adoption. If you are tracking Hadoop and BigData markets, Moore's keynote at Hadoop market is worth watching. He concludes that BigData/Hadoop is still in the early market and not at the bowling alley stage. He concludes that the industry can tell it is crossing the chasm when it focus on use cases with domain expertise in the outcomes of the target market (.e. g optimization of Healthcare processing, or optimization of financial processing etc) as opposed to Batch analysis or Map reduce. Insightful and worth watching. click on the elephant or the title to learn more..