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Scooped by ComplexInsight onto Complex Insight - Understanding our world |
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Thirty-three cities were selected as recipients of IBM’s Smarter Cities Challenge grants for 2012. The grant program provides cities with technology and services from the company’s experts to help address local issues. Each Smarter Cities Challenge grant is worth $400,000. Learn more...
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Watch all the EMC Big Ideas videos at http://emc.im/MprmL3 Learn how EMC Solutions help create value by merging Big Data with Cloud Computing in this hand-dr... (Big Ideas: How Big is Big Data?
ComplexInsight's insight:
There are a bunch of interesting videos on big data from the likes of IBM, Cisco and now these from EMC. Worth a watch (if you haven't already overdosed on big data videos using cartoon presentation techniques). Delete the scoop?
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What is Inbound Marketing? Inbound marketing (wikipedia) is a term that can mean different things to different people. At HubSpot, we've created the inbound marketing methodology, which is what inbound marketing means to us. For the last year or two, I've explained it in 5 steps. Attract trafficConvert visitors into leadsConvert leads into salesRetain, upsell and cross-sell to existing customers.Analyze each activity for continuous improvement. And here's the current official explanation of the inbound marketing methodology: Via Jed Fisher
ComplexInsight's insight:
Great catch from Jed Fisher at 4D Pipeline. In bound marketing is how you atttract people to your site and how you convert them to customers, subscribers etc. Its a process orientd flow and is best done when measured. Jed scooped a great article from HubSpot - seriously worth the the time to read if you are looking to increase the number of people who read your blog, research or convert to to online customers through your site. Click on title to learn more and if you want to learn more on product management visit 4Dpipeline.com. 
Jed Fisher's curator insight,
February 8, 4:14 PM
I hear the terms guerrilla marketing and social marketing a lot. Very few people are specific with what this is and how it works. It's taken me a long time to "get it" and I'm still learning a lot on this area. Hubspot not only make a great platform for helping Inbound Marketing but they also practice what they preach and do a damn fine job at it. If you followed this article from start to finish you will almost certainly improve the profitability of your business. Marketing can often seem like witchcraft, it shouldnt be like this. What I love about the principles outlined in this article is that they are based on solid facts and evidence based information 1. Inbound Marketing is *Predictable*. 2. Inbound Marketing is *Trackable*. 3. Inbound Marketing Efforts Can Be *Directly* Attributed to Revenue. 4. Inbound Marketing Only Requires Small Bets that Can Each Generate Big Returns. 5. Inbound Marketing Creates the Foundation for Generating a *Measurable* ROI from Advertising. 6. Inbound Marketing Creates Content That Will Have a Positive Impact on Your Business Long into the Future. 7. Inbound Marketing Attracts a *Global* Audience. 8. Inbound Marketing Analytics Enable Improvement Over Time. 9. Inbound Marketing Results are *Cumulative & Compounding*. Finally, be sure to look at the newspaper diagram and the final diagram in this article. Delete the scoop?
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