BBC, Ford and Microsoft use its service and it is essential for drivers all across the world. So who exactly is INRIX?
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As part of our research in agent based modeling we have spent some time experimenting with traffic modeling in different platforms such as Mason, Gamma and MatSim as well as our own in house tools. This research led us to look at data sources and toolsets around the same time that Waze was starting to get tech blog press in the United States. Outside of California - we didnt hear much about Waze - the company we kept running into was INRIX. As we spoke with researchers and transport planning departments, traffic forecastor and traffic and transport industry experts, INRIX inevitably got mentioned. In fact if you have listened to traffic forecast in Europe - its odds on that you have heard someone using INRIX data. Yet many people have not heard of the company or the types of products they offer. INRIX are a real traffic big data success story and as a company they have an awesome singular mission - 'solve traffic worldwide'. If you are undertaking city planning, traffic and transport research you need to know who they are, the products they offer and how they may be able to help you. If your not - then just check out their traffic apps they will help you get from A to B safely and efficiently! Either way to get you started this is a great introductory article on what the company does.