Competitiveness
4 views | +0 today
Follow
Competitiveness
Definitive news and views about Competitiveness, from the author of 'Competitive SME' and 'The Marketing Manifesto'
Curated by David Hood
Your new post is loading...
Your new post is loading...
Scooped by David Hood
Scoop.it!

Mission Impossible? Compete, if you dare...

A unique opportunity for a 1-2-1 meeting with the Author of 'Competitive SME' and 'The Marketing Manifesto', David James Hood http://www.davidjameshood.com/o... (Mission: Impossible | your mission to compete better...
more...
No comment yet.
Scooped by David Hood
Scoop.it!

Marketing automation: how it works and why it's important for modern marketers - Econsultancy (blog)

Marketing automation: how it works and why it's important for modern marketers - Econsultancy (blog) | Competitiveness | Scoop.it
Econsultancy (blog) Marketing automation: how it works and why it's important for modern marketers Econsultancy (blog) This is one of the central themes in our new Modern Marketing Manifesto, which forms the basis of the upcoming Festival of...
David Hood's insight:

@projectepsilon - looking for Marketers keen to grapple with the issue of ROI once and for all. An important topic for us all!

more...
No comment yet.
Scooped by David Hood
Scoop.it!

Global CMO™ Sept 2013

The Marketing Leadership Issue.In This Issue: • Great Leaders Are Great Learners - MaryLee Sachs FGMN • A Conversation With Elisa Steele, CMO at Skype - Fiona Vesey PGMN • Take Part In The DNA Of A Growth-CMO Study - by SAP and Human 1.0, with GMN,...
more...
No comment yet.
Scooped by David Hood
Scoop.it!

Product Definition with Impact: Using Rapid Value Proposition Process

Product Definition with Impact: Using Rapid Value Proposition Process | Competitiveness | Scoop.it
A team based and cross-functional value proposition process helps create a clear definition for a product or service in a day or even a few hours.
more...
No comment yet.
Scooped by David Hood
Scoop.it!

Reducing energy demand & encouraging Scottish renewables - Press releases - GOV.UK

Reducing energy demand & encouraging Scottish renewables - Press releases - GOV.UK | Competitiveness | Scoop.it
Edward Davey sets out how businesses & other organisations could receive financial incentives for reducing the amount of electricity they use.
more...
No comment yet.
Scooped by David Hood
Scoop.it!

10 Keys To A Successful Social Media Strategy | Global CMO™ The Community

10 Keys To A Successful Social Media Strategy | Global CMO™ The Community | Competitiveness | Scoop.it
Social media is everywhere, and businesses that are not up to speed on the latest trends are rapidly fading into the background. Ten years ago, social m...
more...
No comment yet.
Scooped by David Hood
Scoop.it!

Understanding Goals, Strategy, Objectives And Tactics In The Age Of Social - Forbes

Understanding Goals, Strategy, Objectives And Tactics In The Age Of Social - Forbes | Competitiveness | Scoop.it
Understanding Goals, Strategy, Objectives And Tactics In The Age Of Social Forbes I would leverage owned channels first, then earned, then paid, followed by events and PR: As the foundation of my marketing strategy, I would put whatever financial...
more...
No comment yet.