Capturing how paid, owned, and earned social media interact.
SUMMARY: The return on investment of social media campaigns can best be understood by accepting that a brand's paid, earned and owned media exposure are fundamentally interconnected, according to a report from the Interactive Advertising Bureau and the Jordan, Edmiston Group. "The high level analysis for media effectiveness takes all of earned and owned divided by paid. ... The higher the ratio, the more earned amplification is generated from paid," the report notes.
Via Rodrigo Rivera Vidal