What do you think it means to be an expert in hard-to-get elicitation? It means people tell you things. A competitive intelligence consultant discusses things that can help a business--at the expense of another.
Melton has written a fascinating account of the secrecy that went into developing Safari in the first place. How far Apple will go to keep new products a secret is well documented. The internal measures it takes to keep information from getting out are one thing. But the technical and managerial hoops engineers sometimes find themselves jumping through are next level.
Even before the Great Recession, businesses had headaches in reducing risks. What's a tool to reduce risk and make profits? Competitive intelligence. Here’s an excerpt of an interview with Seena Sharp.
Robin Good's insight: Wikisway is a web app which allows you to search the Crunchbase database of startup, entrepreneurs, companies and investors, and to visualize relationships between people, investors and companies in a navigable visual...
InfoArmy -- a startup built on the "Data 2.0" concept of crowdsourced competitive intelligence -- has today sent out a letter, printed in full below, to its researchers informing them that it is pulling the plug on its current business model after...
But don’t fool yourself: any competitive analysis you perform will be hard work. You’ll need to get scrappy in gathering, examining and reporting meaningful data that gives your client a valuable frame of reference at how they’re currently doing, and how they might close any gaps you identify.
With globalisation and the internet, it’s the customer today who is in charge of the marketplace (except in those heavily government regulated industries) and not the old paradigm of the seller in charge, blocking out the competition.To do this well requires deep customer understanding and the creativity to know what to do with this new understanding and customer insight.