A recent IBM study suggests that although 80 percent of CMOs conduct market research and competitive benchmarking to make strategic decisions,too many rely on traditional (manual) practices that only offer little insights.
Instead of knowing what consumers want and how to market those products with great content and creative ads, CMOs need to do a better job at managing risk and showing their competitors who is boss. But to do so, marketing teams need structured goals, CI initiatives, and tools to produce action-driven competitive intelligence that supports marketing strategies and investment decisions.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.