Competitive Intelligence
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Six tips for speeding up decision-making at your organization - Turn competitive intelligence insights into action

Six tips for speeding up decision-making at your organization - Turn competitive intelligence insights into action | Competitive Intelligence | Scoop.it
Improve intelligence decision-making through these tips.
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Competitive Intelligence Shouldn’t Just Be About Your Competitors

Competitive Intelligence Shouldn’t Just Be About Your Competitors | Competitive Intelligence | Scoop.it

Example of Mars Chocolate and its “competitive simulation games with local market teams" : the insights and the workshops have since influenced how Mars assesses risks and opportunities and develops strategy. 

Géraldine Perroud's insight:

The design of your intelligence process and the insights you gain from it determine the ability of your firm to adapt to changing market circumstances.

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Competitive Intelligence Sources: Stay Ahead of the Game

Competitive Intelligence Sources: Stay Ahead of the Game | Competitive Intelligence | Scoop.it

"A question that frequently comes up on different competitive intelligence forums and Quora is what are the best competitive intelligence sources. While this of course depends on your industry and your company goals, we have put together the following comprehensive list"

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Your 10 Favorite Competitive Intelligence Podcasts

Your 10 Favorite Competitive Intelligence Podcasts | Competitive Intelligence | Scoop.it
B2B Market Research podcast + transcript. After 100 episodes, we share our top ten competitive intelligence podcasts and what we've learned about podcasting.
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Competitor Analysis and Competitive Intelligence

Competitor Analysis and Competitive Intelligence | Competitive Intelligence | Scoop.it
Read this article to know about competitor analysis, difference between competitor analysis and competitive intelligence, approaches and examples.
Géraldine Perroud's insight:

Interesting article which sums up the difference between competitor analysis and competitive intelligence, the 3 approaches to CI (tactical, strategic and counter intelligence), the 4 steps of the cycle of CI (planning and direction, collection and research, analysis and production, dissemination and delivery) and which presents some CI analysis techniques. It also details some key elements / objectives of a competitor analysis and CI program.

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Digimind launches social competitive intelligence tool: Digimind Intelligence

Digimind launches social competitive intelligence tool: Digimind Intelligence | Competitive Intelligence | Scoop.it

"The number one goal of competitive intelligence teams is to acquire an exclusive and complete vision of what is happening around their company, inside their industry, and across society as a whole. With social media evolving over the last few years, platforms such as Facebook, Twitter, Instagram and LinkedIn have become major sources of intelligence."

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La dataviz, facteur de compétitivité pour les entreprises

La dataviz, facteur de compétitivité pour les entreprises | Competitive Intelligence | Scoop.it
La remise du livre blanc sur la "datavisualisation", ou "dataviz", donne l’occasion de se pencher sur ce phénomène de la représentation graphique de données statistiques. Au-delà du simple effet de mode, un véritable potentiel de valeur ajoutée pour les entreprises, grâce notamment à une meilleure compréhension de ces données permettant un gain de temps dans la prise de décision.
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“El reto de la inteligencia económica es dar con la información clave”

“El reto de la inteligencia económica es dar con la información clave” | Competitive Intelligence | Scoop.it

Entrevista a Nan Bulger, consejera delegada de SCIP (Strategic and Competitive Intelligence Professionals - Organización sin ánimo de lucro creada en 1986 en Washington)

Géraldine Perroud's insight:

Hay bastante información libre en el mercado para aprender todo lo que se necesita, sin necesidad de espionaje. El reto es hallar la información clave y transmitirla de manera concreta y directa.

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Real Competitive Intelligence Isn't What You Think It Is

Real Competitive Intelligence Isn't What You Think It Is | Competitive Intelligence | Scoop.it
We don't work in a vacuum. It's critical that we include real competitive intelligence in our decision making process to remain relevant and innovative.
Géraldine Perroud's insight:

Competitive Intelligence (external business environment, behaviour of the market) IS NOT Business Intelligence (internal data)

Competitive Intelligence IS NOT just spying competitors. We must take a look at the bigger picture and focus on the market, customers, economic, technological, regulatory and legal environment, etc. 

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L’intelligence économique perd sa tête chercheuse

L’intelligence économique perd sa tête chercheuse | Competitive Intelligence | Scoop.it
Claude Revel, qui dirigeait depuis 2013 la délégation interministérielle à l’intelligence économique, a été mise à l’écart. Sous l’impulsion de l’Inspection des finances et du Corps des Mines, Bercy devrait remettre la main sur ce service stratégique. Le nom de Jean-Baptiste Carpentier, le directeur de Tracfin, circule pour lui succéder.
 

Via Aurélie Thev', Christophe REMY, Clément Rousset
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Northern Light Launches "Millie," The First Self-Service Market and Competitive Intelligence Portal Available Free on the Web

Northern Light Launches "Millie," The First Self-Service Market and Competitive Intelligence Portal Available Free on the Web | Competitive Intelligence | Scoop.it

 Northern Light® today launched Millie™ (http://millie.northernlight.com), the first market and competitive intelligence portal available free on the web. Millie is structured as a series of industry-specific dashboards, making it easy to find useful information in a self-service environment. Each dashboard presents news headlines about major companies and industry topics, and graphics depicting significant industry trends.


Via Bonnie Hohhof
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Fédérer une équipe de veille

Fédérer une équipe de veille | Competitive Intelligence | Scoop.it
7 spécialistes de la veille nous donnent leurs conseils pour fédérer une équipe de veilleurs. Par Zoé Thivet pour veille-digitale.com

Via Aurélie Thev'
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« La guerre de l’intelligence économique alternative ne fait que commencer »

« La guerre de l’intelligence économique alternative ne fait que commencer » | Competitive Intelligence | Scoop.it

Sur le sens à donner aujourd’hui à l’intelligence économique qui se vend cher et qui est donc inabordable pour les PME, nous avons interrogé Michele Altamura.


Via Aurélie Thev'
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50 Competitive Intelligence analysis techniques

50 Competitive Intelligence analysis techniques | Competitive Intelligence | Scoop.it
Géraldine Perroud's insight:

From industry structure and competitiveness to competitive strategy exploration and customer intelligence...

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Will Competitive Intelligence Managers Join the C-Suite One Day?

Will Competitive Intelligence Managers Join the C-Suite One Day? | Competitive Intelligence | Scoop.it

"We must remember there is a nine out of 10 chance our recommendations can fall flat if we don’t make an effort to solicit feedback from key stakeholders beforehand"

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Four Critical Ways to Collect Competitive Intelligence on LinkedIn

Four Critical Ways to Collect Competitive Intelligence on LinkedIn | Competitive Intelligence | Scoop.it

"Why should you connect with your competitor on LinkedIn? The key insights you can gain by connecting with the competition should outweigh any awkward feelings. After all, LinkedIn is the hands down winner when it comes to B2B social media marketing, with 44% of companies reporting leads generated from the site."


Via Bonnie Hohhof
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Peg Corwin's curator insight, July 15, 2013 8:58 PM

Key ways to collect competitive intelligence are:


  • Discover Who Competitors Are Targeting as Potential Clients 
  • Employment Trends
  • Individual Company Pages
  • Utilizing LinkedIn Groups


Suggestion to protect your own company intelligence -- hide your contacts. I knew of a printer who went to the Linkedin profile of his competitors' sales people and invited their connections to connect with him.  This resulted is a number of quotes.

Jljab's curator insight, July 16, 2013 3:23 AM

Pour la dernière partie de l'artcicle, tout dépend de sa stratégie d'utilisation du réseau....

Ellen Naylor's curator insight, July 16, 2013 11:53 AM

I like the skills search feature.

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Competitive Intelligence & Web Analytics : Best Tools, Reports, Metrics

Competitive Intelligence & Web Analytics : Best Tools, Reports, Metrics | Competitive Intelligence | Scoop.it
Competitive intelligence analysis provides a unique advantage to your web analytics data. Learn the best metrics, reports to improve your digital strategy.
Géraldine Perroud's insight:

Paper focused on websites analytics tools: traffic trends and sources, audience profiles, display ads, social media effectiveness, onsite behaviours, mobile data, interest patterns of internet users...

The author used Compete, Hitwise and SimilarWeb for site-centric analysis (competitors) and Google Trends, AdWords Keyword and Raven Tools for ecosystem-centric analysis (industry).

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Gather strong competitive intelligence to maximize your profitability in international markets

Gather strong competitive intelligence to maximize your profitability in international markets | Competitive Intelligence | Scoop.it

"Developing an understanding of the competitive situation prevailing in foreign markets is invaluable for making a decision about whether to enter a market. [...] Competitive intelligence works best when a clear, concise question is formulated after a company conducts a needs assessment. This method will identify knowledge gaps and enable questions to be developed."

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10 Examples of Tools for Website Competitive Research and Intelligence

10 Examples of Tools for Website Competitive Research and Intelligence | Competitive Intelligence | Scoop.it
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Don't Get Ubered: Rethinking Your Competitive Intelligence Approach

Don't Get Ubered: Rethinking Your Competitive Intelligence Approach | Competitive Intelligence | Scoop.it

"To help you create a competitive business strategy that keeps your business agile and adaptable to continuously evolving market conditions and competitors, let’s take a look at what some business strategists and analysts are recommending to startups and entrepreneurs."

Géraldine Perroud's insight:

How to evaluate future competitors and market opportunities. Suggestions of online tools for gathering useful competitive intelligence data.

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L'intelligence économique, bête noire des dirigeants français ?

L'intelligence économique, bête noire des dirigeants français ? | Competitive Intelligence | Scoop.it

Interview sur France 24 d'Eric Delbecque à l'occasion de la publication de son livre "L'intelligence économique pour les Nuls". 

Géraldine Perroud's insight:

Mon résumé de l'intervention :  

L'IE (veille, sûreté, influence) implique des remises en question assez profondes pour les entreprises et les dirigeants en France, il s'agit d'un domaine très transversal qui touche tous les services (grand problème de formation à ces questions et de prise en compte de leur importance).

Le gouvernement français s'est beaucoup saisi de l'IE en termes de communication mais les résultats ne sont pas satisfaisants, il n'y a pas une vraie stratégie industrielle. 

On note toutefois un grand intérêt du continent africain pour ce que nous faisons autour de cette matière.

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L’Open Data est un levier de connaissance et de croissance pour la France

L’Open Data est un levier de connaissance et de croissance pour la France | Competitive Intelligence | Scoop.it
La ville de Paris vient de rendre publiques ses données budgétaires et sociales sur sa plateforme dédiée , à l’usage de tous. Un tournant pour l'Open data et la preuve par l’exemple qu’une réell...
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Recueil de bonnes pratiques en matière d’intelligence économique - Competitivite.gouv.fr


Via Lyonel Perrin
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Laurent Deslattes's curator insight, July 21, 2015 7:38 AM

Un document officiel de référence présentant les bonnes pratiques en matière d'intelligence économique à l'échelle territoriale.

Rescooped by Géraldine Perroud from Strategy and Competitive Intelligence by Bonnie Hohhof
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Making Data Work Harder for You - Insight Kellogg

Making Data Work Harder for You - Insight Kellogg | Competitive Intelligence | Scoop.it

A strategic approach to data analytics starts with asking the right questions. Insight In Person looks at how business leaders can incorporate data analytics into their companies—from what the manager's role should be to how big data can be used in product development. Florian Zettelmeyer, a professor of marketing at the Kellogg School and faculty director of the program on data analytics at Kellogg, explains why every leader needs a “working knowledge of data science,” and why it is important to encourage data literacy across organizations.

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Via Bonnie Hohhof
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Eloquens's curator insight, August 23, 2015 4:46 PM

This is an interesting contribution to the discussino aobut the role of data in shaping strategy

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L’intelligence économique à la recherche de son droit

L’intelligence économique à la recherche de son droit | Competitive Intelligence | Scoop.it
Après que Sony aura dû abandonner ses intérêts économiques en cédant au chantage d’une cyberattaque, l’intelligence économique...

Via Aurélie Thev'
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