Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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7 tricks to keep a stressful job from taking over your life

7 tricks to keep a stressful job from taking over your life | Competitive Edge | Scoop.it

Holding down a demanding job these days can sometimes make you feel like your back is against the wall.

But when that feeling follows you home and makes you want to punch the wall, that’s a problem.

Work stress has invaded your downtime, threatening to mess with your personal life so you never score that breather everyone needs from the 9-to-5 pressure cooker.

Science backs up the way job anxiety chips away at your well being.

Chronic stress at work that you’re bringing home regularly “does damage — it causes a rise in blood pressure, GI issues and brain cell death over the long haul,” says Gail Saltz, M.D., associate professor of psychiatry at The New York Presbyterian Hospital Weill-Cornell Medical College.

If that doesn’t put job stress in perspective, listen to this: A 2015 Harvard and Stanford study even found that stress related to work is as bad as secondhand smoke exposure, insidiously seeping into your life like bus exhaust. Yikes.

Thinking about due dates and competitive coworkers when you should be chilling out and indulging in activities you love? It’s not what you’ve worked so hard for in your career. These strategies will help you create boundaries so the office can’t invade your brain after hours. Read more: click image or title.

 

 

 Find or list funding opportunities:

www.Business-Funding-Insider.com


Via Enzo Calamo
Marc Kneepkens's insight:

#Stress is a tightening of your system. You have to find ways to unwind.

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4 Huge Mistakes Sales People Make on LinkedIn

4 Huge Mistakes Sales People Make on LinkedIn | Competitive Edge | Scoop.it

LinkedIn is one of the most opportunistic social media tools for sales people, especially in B2B industries.

However, common mistakes detract from the relationship and productivity gains for many reps. Read more: click image or title.

 

 

 Find or list funding opportunities:

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Via massimo facchinetti
Marc Kneepkens's insight:

#Linkedin is not a quick sales tool. It can provide valuable business connections. It takes time to build trust and get to know people.

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Successful Disruption: Breaking Through The Brink

Successful Disruption: Breaking Through The Brink | Competitive Edge | Scoop.it

Avoiding digitization is no longer an option for professional services. Future growth depends on adapting to new digital methods and processes.

he professional services industry is on the brink of disruption. The digital revolution is here, and it is impacting the business. The key areas affected are the digitization of expertise, talent, service delivery and customer engagement. Read more: click image or title.

 

 Find or list funding opportunities:

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Via Ian Harris
Marc Kneepkens's insight:

#Digitization is inevitable. It is not just getting a website anymore, it's a complete overhaul of how you approach business.

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Ian Harris's curator insight, May 6, 11:30 PM

Professional services are being disrupted. Thankfully!

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4 Things You Can Do Today to Make More Money Every Day

4 Things You Can Do Today to Make More Money Every Day | Competitive Edge | Scoop.it
If growth or income has stalled in your business, these four things can help you right away.

Money isn’t the only reason to start or grow a business but you better believe it’s important. If your business isn’t making money, all you have is a nice hobby. There are a lot of activities you can do that seem like they will lead to income but they won’t. Successful entrepreneurs avoid the time wasters and focus on what will help their business grow.

There are four things you could do today -- you could start right now if you’re not doing them -- that could lead to more income in your business. These are simple but overlooked strategies that have withstood the test of time and technology. Your business can experience explosive growth with the right focus. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Marc Kneepkens's insight:

True. This is good advice. Take a look.

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8 Reasons to Find Joy in Your Job

8 Reasons to Find Joy in Your Job | Competitive Edge | Scoop.it
If you can't find fun in your job, it may be time to begin your own business.

I’ve never understood why so many business employees still think it’s fashionable to display a negative attitude about their work and never seem to find a job they enjoy. They don’t realize that they are their own worst career enemies, since promotions and new opportunities always are offered first to people who proclaim to be productive winners, rather than sound like losers.

Top companies today, including Google and Zappos, have found that a work culture that includes some fun, populated by happy and positive people, leads to more productivity and success for the business as well as the people. In my years of business experience as an employee, a startup investor, and an executive, I have seen a host of reasons for these results, including: Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km

 

Marc Kneepkens's insight:

Don't like your #job? Find something better or start your own business.

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Ivy League economist ethnically profiled, interrogated for doing math on American Airlines flight

Ivy League economist ethnically profiled, interrogated for doing math on American Airlines flight | Competitive Edge | Scoop.it
Move over, Clock Boy. Another swarthy-looking nerd is alarming the authorities.

On Thursday evening, a 40-year-old man — with dark, curly hair, olive skin and an exotic foreign accent — boarded a plane. It was a regional jet making a short, uneventful hop from Philadelphia to nearby Syracuse.

Or so dozens of unsuspecting passengers thought.

The curly-haired man tried to keep to himself, intently if inscrutably scribbling on a notepad he’d brought aboard. His seatmate, a blond-haired, 30-something woman sporting flip-flops and a red tote bag, looked him over. He was wearing navy Diesel jeans and a red Lacoste sweater – a look he would later describe as “simple elegance” – but something about him didn’t seem right to her. Read more: click image or title.

 

FREE Business Plan Template here: http://bit.ly/1aKy7km

 

Marc Kneepkens's insight:

#Xenophobia and #paranoia are on the rise. Extreme right wing tendencies are playing and preying on people's fears. This is a great story, good weekend read.

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4 Reasons Entrepreneurs Need to Know About the New Trade Secrets Law

4 Reasons Entrepreneurs Need to Know About the New Trade Secrets Law | Competitive Edge | Scoop.it
If your top performer takes the client list along with a job offer from your competitor, federal law now helps you get it back.

On April 27, 2016 Congress passed the Defend Trade Secrets Act (“DTSA”) which President Obama will soon sign into law.

Why should you care?  Because it will have a broad effect on your business even if you do not realize it. Here are 4 reasons why. Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

 

Marc Kneepkens's insight:

A #BusinessPlan should be kept confidential, however, when looking for #funding, you need to write a #teaser and an #ExecutiveSummary. Those documents should be publicly accessible in order to get the attention to get funding.

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Friilance's curator insight, May 6, 3:46 PM

4 Reasons Entrepreneurs Need to Know About the New Trade Secrets Law

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Netflix Knows Which Pictures You'll Click On--And Why

Netflix Knows Which Pictures You'll Click On--And Why | Competitive Edge | Scoop.it

A powerful picture is an incredibly efficient tool: The human brain can process an image in just a few milliseconds, so the right picture can spark someone's interest and convince a viewer it's worth exploring a new show in a single glance. Which is why, in 2014, Netflix began gathering consumer research specifically about the images on its service.

The research indicated that looking at images not only prompted users to watch content, but accounted for a whopping 82% of their time spent browsing (as opposed to, say, reading movie titles or descriptions). In other words, the images mattered almost four times more than the text describing the storyline. Members also spent only 1.8 seconds considering each title. "We know that if you don't capture a member's attention within 90 seconds, he or she will likely lose interest and move on to another activity," says Nick Nelson, Netflix's global manager for creative services. "Images become the most efficient and compelling way to help them discover the perfect title as quickly as possible."

Recently, Netflix—which is famously tight-lipped about its own data—has been doing experiments to better understand which images capture our attention and why, and shared some of its findings with Fast Company as well as in a post on its blog. The effort was both science and art: Data scientists analyzed user statistics, while creative teams considered the colors, emotions, and words that appear on pictures. The company tests several images for a single show or movie to try to discover what makes members click. Its first lesson was that images had to be high quality in order to draw viewers in. "We saw one clear thing," Nelson says. "Using better images to represent content significantly increased overall streaming hours and engagement."... Read more: click image or title.

 

 

Get your Free Business Plan Template here: http://bit.l/1aKy7km


Via Jeff Domansky
Marc Kneepkens's insight:

Netflix know the power of #images. They analyzed the behavior of their clients browsing movies and how that correlates to their choices. The images or four times more important than title or descriptions.

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Jeff Domansky's curator insight, May 4, 6:52 PM

Fast Company shares some valuable insight on images from Netflix research, including the need for high quality images. Recommended reading.  9/10

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4 Factors That Predict Startup Success, and One That Doesn’t

4 Factors That Predict Startup Success, and One That Doesn’t | Competitive Edge | Scoop.it

Evidence from more than 300 venture capital investments.

What makes a venture capital investment successful? Some of the most interesting data on this question comes from an analysis published last year by the venture capital firm First Round Capital. The firm’s unique data set comprises information on over 300 companies and nearly 600 founders, including founder characteristics such as age, gender, education, firm location, and prior work and startup experience. The study found several correlates with success — some reassuring, some surprising. Read more: click image or title.

 

 

Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more: www.Business-Funding-Insider.com


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11 Secrets for Hiring Top Candidates Most Search Firms Won’t Tell You

11 Secrets for Hiring Top Candidates Most Search Firms Won’t Tell You | Competitive Edge | Scoop.it

Rogue Recruiter David. E. Perry shares inside information on how to hire the best.

Hiring is never easy. Hiring for a key executive position is one of the most difficult things you'll ever do as a leader. "Most decisions a business makes are small.," says David E. Perry, co-author of Hiring Greatness: How to Recruit Your Dream Team and Crush the Competition and an expert with more than 30 years of experience who's been dubbed "The Rogue Recruiter" in the press. "A single sale or interaction doesn't add that much value to a small business, or damage it much if it goes wrong," he says. "Hiring an executive is different. That can make or break an organization."

A star employee can catapult your company to new heights by increasing sales, boosting productivity, finding new markets or directions, or creating new innovations, he adds. On the other hand, "a bad hire may mortally wound a small business."

As if that weren't challenging enough, in today's tight labor market, competition for key talent is fierce. This is why large companies with deep pockets pay hefty sums to executive search firms in the hopes of bringing in the kind of talent that can help the company grow. What if you don't have the cash it takes to hire a great search firm? You can do a lot of the things a search firm would do for you, Perry says. Follow these steps, and you'll dramatically increase your chances of hiring a winner every single time. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.ly/1aKy7km

 


Via Enzo Calamo
Marc Kneepkens's insight:

These are very general tips. They make sense, but the real #hiring experts use very advanced technology to access #data and connect with candidates. If you need help recruiting, contact me @MarcKneepkens or via my website www.business-funding-insider.com via the Contact Us page.

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Just 3 Characteristics Separate Successful Entrepreneurs From the Failures

Just 3 Characteristics Separate Successful Entrepreneurs From the Failures | Competitive Edge | Scoop.it
A great idea doesn't mean a whole lot in the world of business with hard work, patience and open-mindedness.

....

Let me share a story with you that my friend and mentor Joe Polish, shared with me when I was first getting started out.

Joe started out in the carpet cleaning business and it was failing miserably. He was dead broke and living off his credit cards and then something happened that changed the course of his future. One of his friends from high school invited him on a boating trip where his dad, a multimillionaire real estate investor would be coming along. Joe thought he might be able to pick his friend’s dad’s brain. So he asked him, "What business would you suggest I go into where I could make a lot of money and turn my situation around?"

So the real estate investor responded and asked, "Are there people in your industry making money?"

Joe replied, “Yes” and the real estate investor responded by saying, “Then there is nothing wrong with your business. There is something wrong with you.”

After that conversation Joe buckled down and turned around his business, went on to make millions in the carpet cleaning industry and started one of the highest level masterminds in the world for direct marketers, called Genius Network. Read more: click image or title.

 

FREE Business Plan Template here: http://bit.ly/1aKy7km


Via Sandra Brevett
Marc Kneepkens's insight:

Great article. What makes the difference between #success and #failure?

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Friilance's curator insight, April 28, 5:42 PM

Just 3 Characteristics Separate Successful Entrepreneurs From the Failures

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How to Be More Agile, Competitive & Innovative in a Digital Era

How to Be More Agile, Competitive & Innovative in a Digital Era | Competitive Edge | Scoop.it

You can keep doing business as usual — or you can future-proof your business by becoming agile rather than reactive and customer-centric rather than presumptive. In short, you can embrace digital transformation, explained digital analyst, speaker and author Brian Solis.

Solis, a principal analyst at San Francisco-based Altimeter Group, today released an unique maturity model for digital transformation in his new report, “The Race Against Digital Darwinism: Six Stages of Digital Transformation.”

This Is How We Do It

The research is centered on the digital customer experience, which Solis called "an important catalyst in driving the evolution of business, in addition to technology and other market factors." Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.ly/1aKy7km


Via Ian Harris, Oliver Durrer
Marc Kneepkens's insight:

Catching on the #digital trend is a must these days, unless you want to become a dinosaur in the business worl.d

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Ian Harris's curator insight, April 23, 12:14 AM

I think this is what Malcolm is talking about!

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12 Tactics to Launch & Market Your Startup (with Little to No Money)

12 Tactics to Launch & Market Your Startup (with Little to No Money) | Competitive Edge | Scoop.it

Last year I launched Content Marketer – a tool that helps to scale and automate content marketing; a project that I (more or less) dedicated my entire life to working on for the six months prior to its launch. We’re up and running now, so you might think the hard part’s over. Well, I’ll let you in on a little secret: it’s not. Far from it, in fact..

Growing our customer base, building the brand, and getting to the point where we’re actually turning a profit… that’s where we’ll really be tested.

Thankfully, I know a little bit about marketing and growth hacking a startup, so I’m certainly not going into this with my eyes closed.

If you’re new to the game, here are a few of my best tips and ideas to help you (like me) market your startup – however small your budget may be. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.ly/1aKy7km


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Friilance's curator insight, April 25, 1:52 PM

12 Tactics to Launch & Market Your Startup (with Little to No Money)

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We're Turning Into a Freelance Nation. Here's What That Looks Like.

We're Turning Into a Freelance Nation. Here's What That Looks Like. | Competitive Edge | Scoop.it
Technology has facilitated a global market shift that provides more options for freelance employees.

With more than 53.7 million freelancers working the United States, the group now makes up about one third of the nation’s labor force. It’s a number which signals just how much the U.S. job market has changed in the years following the Global Financial Crisis.

Researcher Bill Tancer said recently: “We believe there has been a fundamental shift in the U.S. job market. Incomes have stagnated and the size of the total labor pool has contracted.” Read more: click image or title.

 

 

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Marc Kneepkens's insight:

#JobSecurity is going down and people are looking for new ways to market their skills. Working from home has many advantages, and so does working for yourself.

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16 reasons why your investment proposal won’t get read!

16 reasons why your investment proposal won’t get read! | Competitive Edge | Scoop.it
Increase your chances, improve your investment proposal or presentation to get business funding.

Check your business plan, executive summary or investment proposal for the following shortcomings.

These errors are made all the time and keep you guessing why you don't receive any responses. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.ly/1aKy7km

 

 

Marc Kneepkens's insight:

These common errors are some very real reasons why #funding sources do NOT look at your #businessplan

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Marc Andreessen's Best Advice: Build Your Passion Before Your Startup

Marc Andreessen's Best Advice: Build Your Passion Before Your Startup | Competitive Edge | Scoop.it
Are we passionate about a product, an idea, or a company and the entrepreneur lifestyle?

...

“The way we think about it is that there are products that become startups, and then there are startups that try to build a product,” he said....

 

Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.ly/1aKy7km

 

 

Marc Kneepkens's insight:

A lot of #entrepreneurs build products and companies to make money. Marc Andreessen wants to see #founders to be passionalte about what they do first.

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How Emotionally Intelligent People Respond When You Push Their Buttons

When conflicts flare at work, there are two things you can do. One will diffuse anger, calm things down, and make you look like a rock star.

Anxiety, stress, disappointment, conflict, betrayal. If you're human, you have probably experienced these things--in relation to other humans.

It's no different in the workplace. We're all in some sort of relationship with someone--peers, direct reports, vendors, customers, investors, and other stakeholders. Buttons will be pushed. Drama is bound to happen.

I've seen it especially during tight deadlines, or when two parties have opposing agendas coupled with equally opposing personalities.

So what do we do when other people push our buttons and we sense we're about to "go postal"? Well, there are two paths we can take: We can choose to react or respond. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km

 


Via Enzo Calamo
Marc Kneepkens's insight:

What is the right #response when situations are getting out of hand or your #emotions are boiling over?

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Resilience and Telos in Entrepreneurs

Resilience and Telos in Entrepreneurs | Competitive Edge | Scoop.it

Tomasz Tunguz is a venture capitalist at Redpoint and writes about startups, fund raising, SaaS companies, and best practices for founders.

In “How People Learn to Become Resilient” Maria Konnikova retells the story of Norman Garmezy and George Bonnano, the first developmental psychologists to study grit and resilience.

"It’s only when you’re faced with obstacles, stress, and other environmental threats that resilience, or the lack of it, emerges: Do you succumb or do you surmount?…One of the central elements of resilience, Bonnano has found, is perception: Do you conceptualize an event as traumatic, or as an opportunity to learn and grow?" Read more: click image or title.

 

 

Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more: www.Business-Funding-Insider.com


Via Oliver Durrer
Marc Kneepkens's insight:

#Resilience is what it takes to become successfull. #Grit is what keeps you going. Do you have it?

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How to Make a Great First Impression: 11 Things Sincerely Polite People Never Do

How to Make a Great First Impression: 11 Things Sincerely Polite People Never Do | Competitive Edge | Scoop.it
Want to make a great first impression--and keep on making a great impression? Here's how.

While you meet a lot of people, occasionally you meet a person who stands out. She might be remarkably charismatic. He might be extremely charming and likable. She might be extremely confident, in a genuine and therefore positive way.

People who stand out for positive reasons aren't just memorable, though--they're also people we want to work with and do business with.

And that's why genuinely polite people stand out. (Not fake polite--sincere polite.) They make us feel comfortable. They make us feel respected and valued. We want to be more like them.

And we want to do business with them.

Here's what polite people never do--and what they do instead: Read more: click image or title.

 

 

Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more: www.Business-Funding-Insider.com

Marc Kneepkens's insight:

Why are we drawn to certain people from the very first moment we meet them? This article sheds some light on that.

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These Female Founders Put Health First to Thrive in Business

These Female Founders Put Health First to Thrive in Business | Competitive Edge | Scoop.it

The reality of entrepreneurship is that in order to have this lifestyle, you have to ensure that you have the proper physical, mental and financial health in place.

If you were to believe the headlines about entrepreneurship, you’d think it was the sexiest job around. A job of passion and wealth. Pick something you love, find a venture capitalist, sell before you’re 30 and live the good life.

If only it were that easy. The reality of entrepreneurship is that in order to have this lifestyle, you have to ensure that you have the physical, mental and financial health -- and be invested in the long game.

When you ask an entrepreneur what a typical day looks like, one theme emerges: She is always working. There is no happy hour at 4 p.m. on a Friday afternoon, because she doesn’t "clock out" that early. At 4 p.m. on Friday, her day may only be getting started. Most likely, she's working into the evening and preparing to work over the weekend. Personal relationships can be strained if the non-entrepreneur in the relationship needs a lot of time from the entrepreneur. If friends and family aren't understanding of the limits on an entrepreneur's time, they likely won't be in that relationship for very long. 

I spoke with four entrepreneurs about the idea of balance and the realities of leading successful businesses. All of them have found what works for them to maintain health, so they can lead effectively and attain financial success. Each woman had a personal-balance strategy or ideal in place which is what makes them successful. All of them work a lot -- but it’s part of the lifestyle they each want to live. Read more: click image or title.

 

 

Get your Free Business Plan Template here: http://bit.l/1aKy7km


Via Alldens Lane, Deb Bailey
Marc Kneepkens's insight:

Maintaining a balance when creating and running a #startup is essential. If you don't do it you'll most likely go down with it.

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Instagram hacked by 10-year-old boy - BBC News

Instagram hacked by 10-year-old boy - BBC News | Competitive Edge | Scoop.it
Facebook gives Finnish child $10,000 (£7,000) after he finds security flaw in image-sharing social network Instagram.

The boy, who technically is not allowed to even join the site for another three years, discovered a bug that allowed him to delete comments made by other users.

The issue was "quickly" fixed after being discovered, said Facebook, which owns Instagram.

Jani was paid soon after - making him the youngest ever recipient of the firm's "bug bounty" prize.

After discovering the flaw in February, he emailed Facebook.

Security engineers at the company set up a test account for Jani to prove his theory - which he did.

The boy, from Helsinki, told Finnish newspaper Iltalehti he planned to use the money to buy a new bike, football equipment and computers for his brothers.

Facebook told the BBC it had paid $4.3m to bug bounty recipients since 2011.

Many companies offer a financial incentive for security professionals - and young children, evidently - to share flaws with the company, rather than selling them on the black market.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

 

Marc Kneepkens's insight:

#Cyber #Security has become such a big deal that companies such as Facebook are willing to pay real cash to unveil flaws in their systems. This 10-year old boy did just that.

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From Entry To Exit: What It Takes To Create A Viable Startup

From Entry To Exit: What It Takes To Create A Viable Startup | Competitive Edge | Scoop.it

At a recent event in Puerto Rico, I was asked to speak about best practices in technology marketing. From my perspective — after close to two decades advising, and learning from, some of the best tech startups — it’s quite simple: the ability to stay true to yourself despite whatever comes at you.  And the principle toolset to staying true?  Imagine yourself as the protagonist (hero) in a story where you will need to allow three things to happen: (1) your personal and professional transformation, for you will indeed need to change by growing (evolving) because of the challenges you will face, while remaining true to yourself; (2) the strategic use of your unique gifts as an entrepreneur; and (3) the use of people in your network who understand those gifts and are more than willing to help, but only if you can find the courage to ask.

The challenges/gifts/help triad is, in my opinion, common to all stories, whether the outcomes are good or bad.

Let’s start with the bad:  ignore any of these elements in the triad and the story is known as tragedy.  But understanding and accepting the challenges of your own hero’s journey could be the best thing you can do for your fledgling company.  In Puerto Rico — at the launch of a new technology accelerator called Parallel 18  (where I am an advisor) – I took extra time to explain the importance of asking for help because, as I have learned in my travels, this may in fact be the greatest challenge in Hispanic business culture.  But I am more impressed with the exceptions, like the story of Pilar Manchón, a Spanish-born entrepreneur who launched and sold a company to Intel where she is now a general manager. The exceptions to the rule are instructional, like all great stories. Read more: click image or title.

 

 

Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more: www.Business-Funding-Insider.com

Marc Kneepkens's insight:

A great story about what it takes to succeed on the road to #success. A #startup is quite a challenge, and that is what this is about.

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10 Signs You're Burning Out (And How To Stop It)

10 Signs You're Burning Out (And How To Stop It) | Competitive Edge | Scoop.it

Even the best jobs can lead to burnout. The harder you work and the more motivated you are to succeed, the easier it is to get in over your head.

The prevalence of burnout is increasing as technology further blurs the line between work and home. New research from the American Psychological Association and the National Opinion Research Center at the University of Chicago reported the following:

  • 48 percent of Americans experienced increased stress over the past 5 years
  • 31 percent of employed adults have difficulty managing their work and family responsibilities
  • 53 percent say work leaves them "overtired and overwhelmed."

A Society for Human Resource Management (SHRM) poll found that “burnout from my current job” was one of the top reasons that people quit.

Burnout can get the better of you, even when you have great passion for your work. Arianna Huffington experienced this first hand when she almost lost an eye from burnout. She was so tired at work that she passed out, hitting her face on her desk. She broke her cheek bone and had to get four stitches on her eye.

“I wish I could go back and tell myself that not only is there no trade-off between living a well-rounded life and high performance, performance is actually improved when our lives include time for renewal, wisdom, wonder and giving. That would have saved me a lot of unnecessary stress, burnout and exhaustion.”   –Arianna Huffington

Burnout often results from a misalignment of input and output; you get burnt out when you feel like you’re putting more into your work than you’re getting out of it. Sometimes this happens when a job isn’t rewarding, but more often than not it’s because you aren’t taking care of yourself.

Before you can treat and even prevent burnout, you need to recognize the warning signs so that you’ll know when it’s time to take action. Here they are, in no particular order. Read more: click image or title.

 

 

Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com

Marc Kneepkens's insight:

Good weekend read. Very true, #burnout is everywhere, both #employees and #entrepreneurs will experience it at one time or another.

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Content Marketing ROI: Do eBooks and White Papers Generate More Leads Than Blogs? A Data-Driven Answer

Content Marketing ROI: Do eBooks and White Papers Generate More Leads Than Blogs? A Data-Driven Answer | Competitive Edge | Scoop.it

Is it better to generate a few leads every day through a dynamic blog or to generate a massive amount of leads every month through a white paper or eBook?

There are so many content marketing formats that it can be hard to decide which to focus on. White papers, ebooks, slideshares, blogs, infographics, curated content, videos, etc. They all have their merits but don’t come at the same cost. On one hand you have long form, epic content that can take days/weeks to produce. On the other you have short form content such as blog posts or curated content for which production cost can be a few hours or even a few minutes.

If you have limited resources, you’re unlikely to be good at covering all these formats and many content marketing experts like Joe Pulizzi recommend focusing on one or a few formats that work best for you.

Looking at ROI is a great way to decide on which format to focus. With lead generation being the main measure of returns for B2B marketers, we’ve heard various arguments on the topic can be summarized as follows:

  • Long form content is more costly, but generates more leads per piece of content since it can be gated and has a longer lasting impact.
  • Short form content is more ephemeral but generates leads on an ongoing basis.

So the question is: is it better to generate a few leads every day through a dynamic blog or to generate a massive amount of leads every month or quarter through a solid white paper or ebook? Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.ly/1aKy7km


Via Entreprise Peinture Deco, SENAME Interactive
Marc Kneepkens's insight:

What works better for you? #Blogging, #eBooks, #whitepapers, or curating related #content or articles?

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Startup Advice for New Entrepreneurs

Startup Advice for New Entrepreneurs | Competitive Edge | Scoop.it

Back in August 2015, we launched Product Hunt LIVE, a series of community-led Q&As with some of the top entrepreneurs, investors, entertainers, and thought leaders in the world. One of the biggest trends we’ve noticed across the hundreds of LIVE Chats has been the seemingly insatiable appetite for startup advice.

Below, you’ll find some of the best advice for new entrepreneurs, selected from over 100 LIVE Chats. Building a new company is hard in and of itself. We’re big believers that learning from those who have already launched, scaled, and invested in startups gives you a better chance of succeeding. Read more: click image or title.

 

Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com

Marc Kneepkens's insight:

#Founders who have been through the experience bring their best advice.

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