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The Inbound Growth Hacking Bible

The Inbound Growth Hacking Bible | Competitive Edge | Scoop.it

As a term, growth hacking has been around since 2010, when Sean Ellis of Dropbox fame bemoaned the fact that he cannot easily find a suitable successor when he moves on from a project since there was no way to succinctly formulate the requirements of the job. However, as a practice, growth hacking has been around for much longer than that, usually performed by creative marketers or business owners who were dedicated to growth beyond anything else and who had the skills and daring to think outside of what generally constitutes out of the box thinking, so yeah, out of the out of the box thinking. If, somehow, this isn’t enough of an explanation of what growth hacking actually entails, how it is different from marketing, and what are the skills that you need to become a successful growth hacker, do read on.

To read the full article, click on the title or image.



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Marc Kneepkens's insight:

Growth Hacking explained.

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“Convince Me” said the Investor. “No” said the Founder.

“Convince Me” said the Investor. “No” said the Founder. | Competitive Edge | Scoop.it

It's in a founder's natural disposition to want to convince people of their point of view. And while engaging substantively with those who disagree is often an excellent way to both stress test your assumptions and increase your ability to tell your story, figuring out when to stop and disengage is critical for your productivity and sanity. Especially during fundraising. Read more: click image or title.

 

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Marc Kneepkens's insight:

Great story. Bye, bye.

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Ready to scale? Not if you haven't gone through these 3 steps first

Ready to scale? Not if you haven't gone through these 3 steps first | Competitive Edge | Scoop.it

The Startup Genome analysis, which investigated 650 Internet startups, found that “premature scaling is the most common reason for startups to perform poorly and lose the battle early on”.

Read more: click image or title.

 

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Via Guillaume Decugis
Marc Kneepkens's insight:

..."Premature scaling, thus, is a startup killer. But what, exactly, is premature scaling?

And how can you prevent it from leading to the death of your company? In this article I’ll provide detailed answers to these two questions as well as outline various key strategies for successfully growing your business."

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Guillaume Decugis's curator insight, September 18, 3:08 AM
Great summary of what premature scaling is. And how to ensure you validate the right steps before attempting to scale.
ava smith's curator insight, September 22, 12:14 AM
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13 Things You Should Give Up If You Want To Be Successful

13 Things You Should Give Up If You Want To Be Successful | Competitive Edge | Scoop.it
“On your last day on earth, the person you became will meet the person you could have become.” — Anonymous Sometimes, to become successful and get closer to the person we can become, we don’t need to…

Via Enzo Calamo, massimo facchinetti
Marc Kneepkens's insight:

Great picture, great points.

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Varshedemps's curator insight, September 17, 8:52 PM

This article is a good read if you need self-motivation. This breaks down helpful tips if you want to set yourself in a good mindset. Being successful begins with a positive and healthy mind. Self-motivation should be equivalent to drinking water. In order to stay hydrated you must drink lots of water, if you go without you body begins to shut down.

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Here's everything that happens in one minute on the internet

Here's everything that happens in one minute on the internet | Competitive Edge | Scoop.it

The scale of the internet is so great, that it doesn’t make sense to look at the information on a monthly basis, or even to use daily figures.

Just a month ago, it was revealed that Facebook has more than two billion active monthly users. That means that in any given month, more than 25% of Earth’s population logs in to their Facebook account at least once.

This kind of scale is almost impossible to grasp. Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Marc Kneepkens's insight:

In order to grasp the size of the #internet we are looking at what happens every minute!

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Varshedemps's curator insight, September 17, 9:00 PM

Every minute millions of people are active on some form of social media platform. Companies take advantage of these platforms to make advertisements. Companies will also use popular influencers to promote products, simply because people have built on online relationship with them and trust them.

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Greenland: how rapid climate change on world's largest island will affect us all

Greenland: how rapid climate change on world's largest island will affect us all | Competitive Edge | Scoop.it

The largest wildfire ever recorded in Greenland was recently spotted close to the west coast town of Sisimiut, not far from Disko Island where I research retreating glaciers. The fire has captured public and scientific interest not just because its size and location came as a surprise, but also because it is yet another signpost of deep environmental change in the Arctic.

Greenland is an important cog in the global climate system. The ice sheet which covers 80% of the island reflects so much of the sun’s energy back into space that it moderates temperatures through what is known as the “albedo effect”. And since it occupies a strategic position in the North Atlantic, its meltwater tempers ocean circulation patterns.


Most of Greenland is covered by more than a kilometre of ice. Eric Gaba / NGDC, CC BY-SA
But Greenland is especially vulnerable to climate change, as Arctic air temperatures are currently rising at twice the global average rate. Environmental conditions are frequently setting new records: “the warmest”, “the wettest”, “the driest”.

Despite its size, the fire itself represents only a snapshot of Greenland’s fire history. It alone cannot tell us about wider Arctic climate change.

But when we superimpose these extraordinary events onto longer-term environmental records, we can see important trends emerging. Read more: click image or title.

 

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Via Wildcat2030, David Stapleton
Marc Kneepkens's insight:

More proof of #ClimateChange increase.

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David Stapleton's curator insight, August 21, 8:55 PM
Be aware of your surroundings
Marc Kneepkens's curator insight, August 22, 10:16 AM

More proof of a rapid increase of #Climage Change

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These are the most — and the least — trusted news sources in the U.S.

These are the most — and the least — trusted news sources in the U.S. | Competitive Edge | Scoop.it

Maybe it’s the accent. When it comes to news, in a world where “fake news” is now an ideological battle cry rather than an oxymoron, Americans deem British media outlets more trustworthy than their U.S. counterparts. Read more: click image.

 

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Via THE *OFFICIAL ANDREASCY*
Marc Kneepkens's insight:

Who is trustworthy?

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THE *OFFICIAL ANDREASCY*'s curator insight, August 20, 4:59 AM

The most trusted is The Economist, according to this survey. And on the other end of the spectrum...

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7 of the Most Effective Ways to Market Yourself Successfully

7 of the Most Effective Ways to Market Yourself Successfully | Competitive Edge | Scoop.it
Who you are is the message to the world. What message are you sending?

Unless you're in business for yourself or looking for a job, the idea of marketing yourself may not sound like anything that concerns you. But it's a skill everyone needs to master. Understand the basics and you'll be prepared to position yourself as an expert. Here are seven proven strategies for marketing yourself successfully and effectively: Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

 


Via donhornsby, massimo facchinetti
Marc Kneepkens's insight:

Get yourself out in the world. Market the message.

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donhornsby's curator insight, August 17, 9:55 AM
Who you are is the message to the world. What message are you sending?
 
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Haptics & Human-Machine Interface Showcase - Digital Catapult Centre

Haptics & Human-Machine Interface Showcase - Digital Catapult Centre | Competitive Edge | Scoop.it

Digital Catapult Immersive Showcase will shine a spotlight on the UK SMEs developing the new technologies bringing humans and machines closer together. 

 

...Haptic technologies include tactile feedback technology that uses the sense of touch. Through this technology, we are able to perceive sensations when using electronic devices. Haptics makes the user experience more physical and realistic; bringing us closer to fully immersive computing....

 

Read more: click image or title.

 

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Via marcduke
Marc Kneepkens's insight:

Interacting with machines is becoming part of what we do. Good idea to keep up and stay informed.

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5 robots that are about to revolutionize the workforce — and put jobs at risk

5 robots that are about to revolutionize the workforce — and put jobs at risk | Competitive Edge | Scoop.it

According to a study from Oxford University and the Oxford Martin School, 47% of jobs in the United States are "at risk" of becoming "automated in the next 20 years."

 

PwC has similar findings, estimating that 38% of U.S. jobs are at risk of being replaced by robots and artificial intelligence in the next 15 years. And while two-thirds of Americans believe robots will take over most of the workforce in the next 50 years, they're also in denial: 80% say their job will "probably" or "definitely" be around in five decades.

 

Here are five robots that are coming to take some jobs from unsuspecting humans.... Read more: click image or title.

 

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Via Marc Wachtfogel, Ph.D., Jeff Domansky
Marc Kneepkens's insight:

#Technology, and especially #Robotica, are putting jobs at risk. Major #disruption danger?

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Pauline Farrell's curator insight, April 25, 6:16 AM
Share your insight
Jeff Domansky's curator insight, August 15, 10:43 AM

Is your job at risk? Find out in this fascinating Fast Company article.

CCI VAL D'OISE's curator insight, August 16, 3:23 PM

Is your job at risk? Find out in this fascinating Fast Company article.

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Monsanto Is Scrambling To Bury This Breaking Story - Don't Let This Go Unshared!

Monsanto Is Scrambling To Bury This Breaking Story - Don't Let This Go Unshared! | Competitive Edge | Scoop.it
I am frankly shocked this information is not making front page news right now. Monsanto will do anything to bury this story… and as of right now, it’s working. Not a single mainstream media outlet has covered this appalling new report that shows millions of people being poisoned by a chemical that does not belong in our food. This chemical is ending up in processed foods like Cheerios, Ritz Crackers, and Oreos and being consumed by humans across the world. The health of millions of people is on the line and this news must go mainstream! That’s why I’m calling on every single one of you who reads this post to share this breaking story now. The only way this injustice will be corrected is if enough of us stand up and demand that something be done to stop the poisoning of our food supply.

Share this shocking new report with everyone you know….
A FDA-registered food safety laboratory tested iconic American food for residues of the weed killer glyphosate (aka Monsanto’s Roundup) and found ALARMING amounts.

 

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Via Wes Thomas, Marc Kneepkens
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JOIN NOW

JOIN NOW | Competitive Edge | Scoop.it

Worried about the environment and Climate Change?
JOIN "Investing in Renewable Energy" group on Linkedin: https://www.linkedin.com/groups/1852175

We know this is about the future of our planet. Cleaner energy should be a win/win situation, for the end consumer, for our children and grand children, for the investor who will make this possible, and for everyone else involved.

Marc Kneepkens's insight:

Worried about the environment and Climate Change?

JOIN "Investing in Renewable Energy" group on Linkedin: https://www.linkedin.com/groups/1852175

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10 Ways to Immediately Improve Your Customer-First Strategy

10 Ways to Immediately Improve Your Customer-First Strategy | Competitive Edge | Scoop.it

Many of you know that customer centricity is essential today. You must put the customer clearly at the heart of your business. But I also know that many of you struggle because you just don’t know 

where to start. Am I right? Then this article is for you.

This week I give you ten simple actions to accelerate your organisation along its path to an improved customer-first strategy.

Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Growthink teaches how to FUND, build, grow, and sell a great business: http://bit.ly/2hn5ROb

 

Marc Kneepkens's insight:

Your business is all about your #customer. This article emphasizes what you can do to make it better.

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The fabulous life of Google cofounder and Alphabet CEO Larry Page

The fabulous life of Google cofounder and Alphabet CEO Larry Page | Competitive Edge | Scoop.it

Larry Page is one of the most powerful people in the world.

 

The quirky, soft-spoken computer scientist cofounded Google with Sergey Brin in 1998 and now, almost 20 years later, still runs its parent company, Alphabet. 

So who's the man behind Google and how did he get to where he is today?

Here's his story. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Growthink teaches how to FUND, build, grow, and sell a great business: http://bit.ly/2hn5ROb


Via massimo facchinetti
Marc Kneepkens's insight:

Interesting success story, good weekend read.

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Fabiano Costa's curator insight, August 5, 10:19 PM

Ele é um dos homens mais ricos e mais poderosos do mundo, mas, possivelmente, você não sabe nada da vida dele.

Eli Katz's curator insight, August 6, 5:00 PM

Join us in hearing the latest research findings of the Boston Connect  social media hub. For more information contact online@boston.co.za

Eli Katz's curator insight, August 6, 5:22 PM

Join us in hearing the latest social media findings of Boston Connect at our next social media seminar

Rescooped by Marc Kneepkens from Investing in Renewable Energy
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How climate change triggers earthquakes, tsunamis and volcanoes

How climate change triggers earthquakes, tsunamis and volcanoes | Competitive Edge | Scoop.it

Global warming may not only cause more destructive hurricanes, it could also be shaking the ground beneath our feet.

Devastating hurricane? More than 1,000 lives lost? It must be climate change! Almost inevitably, Hurricane Matthew’s recent rampage across the Caribbean and south-eastern US has been fingered by some as a backlash of global warming driven by humanity’s polluting activities, but does this really stack up?

Read more: click image or title.

 

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Via THE *OFFICIAL ANDREASCY*, Marc Kneepkens
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Marc Kneepkens's curator insight, September 22, 11:37 AM

It's all connected. Climate change is part of what is happening on this planet. It is not limited to hurricanes. It's all unfolding as we speak.

Rescooped by Marc Kneepkens from Entrepreneurship, Social Media and Digital Marketing
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I asked a series of execs how they spend the weekend — and the same phrase kept coming up

I asked a series of execs how they spend the weekend — and the same phrase kept coming up | Competitive Edge | Scoop.it

"It works for the rest of us, too."

  • Business Insider spoke with New York City-based execs and learned that many work on the weekends.
  • For the most part, they're doing "big-picture" thinking and strategizing.
  • It's a good routine for anyone to emulate, regardless of your role in your organization.
 Read more: click image or title. 
 

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Via Jay
Marc Kneepkens's insight:

You're building something great... it won't go away over the weekend.

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10 Tips for Compelling LinkedIn Company Page Posts [Infographic] 

10 Tips for Compelling LinkedIn Company Page Posts [Infographic]  | Competitive Edge | Scoop.it

With more than 500 million members, and a focused, professional audience base, LinkedIn is a must for most companies, but especially those in the B2B sector.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

 

 


Via malek
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malek's curator insight, September 11, 8:06 AM

LinkedIn’s excellent content team have created this new guide on what to post 

M. Philip Oliver's curator insight, September 14, 1:34 PM
Thanks Malek
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16 reasons why your investment proposal/business plan won’t get read! 

16 reasons why your investment proposal/business plan won’t get read!  | Competitive Edge | Scoop.it

Increase your chances, improve your investment proposal or presentation to get business funding.

 

Check your investment proposal for the following errors or shortcomings: Read more: click image or title.

 

 

Marc Kneepkens's insight:

Your #BusinessPlan is essential to obtain funding. Make sure you get it right from the start.

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Marc Kneepkens's curator insight, September 1, 8:00 AM

Let's be serious now. The presentations and #businessplans I see every day are 95% ridiculous. Get informed.

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7 Questions that will Knock the Socks Off your Interviewer

7 Questions that will Knock the Socks Off your Interviewer | Competitive Edge | Scoop.it

"Do you have any questions for me?" is the inevitable question you'll hear at the end of any interview. You should always ask the interviewer questions at that point to show that you are truly interested in the job. Asking the right questions can impress the interviewer — it can make you look thoughtful and enthusiastic. And don't forget that interviewing is also a two-way street: it's your chance to find out if the company is the right fit for you. 

Read more" click image or title.

 

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Via TechinBiz
Marc Kneepkens's insight:

Reversing the roles during an #interview makes you look very intelligent.

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khojinindia's curator insight, August 20, 8:43 PM

7 Questions that will Knock the Socks Off your Interviewer http://bit.ly/2w0R1Xw

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Deep Learning Mindmap

Deep Learning Mindmap | Competitive Edge | Scoop.it
deeplearning-mindmap - A mindmap summarising Deep Learning concepts.

A partial list of the building blocks of Deep Learning architectures, with notes on the mathematics behind each component. Read more: click image or title.

 

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Via ukituki
Marc Kneepkens's insight:

Deep Learning is part of a broader family of Machine Learning methods based on learning data representations, as opposed to task-specific algorithms. Learning can be supervised, partially supervised, or unsupervised. This is an attempt to summarize this large field in one .PDF file.

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12 Scientifically Proven Ways to Reinvent Yourself

12 Scientifically Proven Ways to Reinvent Yourself | Competitive Edge | Scoop.it

No matter where you are in your career, it’s only natural to occasionally feel as though there are things you’d like to change. But it’s one thing to say you want to make a change and quite another to actually make it happen. In order to make serious steps toward reinventing yourself, you need to first commit to it and then take action to make those changes a reality. Here are twelve ways you can reinvent yourself at work and in your personal life, backed by science. Read more: click image or title.

 

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Via The Learning Factor, massimo facchinetti
Marc Kneepkens's insight:

Some good ideas here.

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The Learning Factor's curator insight, August 15, 7:00 PM

The data is convincing: even small changes can have big benefits, when done correctly.

Technical bulls's comment, August 16, 12:01 AM
http://www.technicalbulls.com/how-to-easily-activate-and-deactivate-hbogo-on-your-roku-device/
David Stapleton's curator insight, August 18, 4:12 AM
Today is yours take a hold.
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Obama's response to Charlottesville violence is the most liked tweet in Twitter history

Obama's response to Charlottesville violence is the most liked tweet in Twitter history | Competitive Edge | Scoop.it

Barack Obama just made Twitter history.

 

The former president tweeted a Nelson Mandela quote on the day of violent chaos in Charlottesville. He included a photo taken of him in 2011 on a visit to his daughter Sasha’s school in Bethesda, Md.

 

With more than 2.8 million likes already, it’s the most liked tweet in Twitter history. A spokesperson for Twitter said the tweet broke the record just after 7 p.m. Pacific on Tuesday.... Read more: click image or title.

 

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Via Jeff Domansky
Marc Kneepkens's insight:

Wise words.

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Jeff Domansky's curator insight, August 16, 9:40 AM

Barack Obama. Respected, respectful and a real President and leader!

Ryan Bell's curator insight, August 16, 11:19 AM

Testing out Scoop It

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Funding Conditions for Tech Startups Soar to a New Record

Funding Conditions for Tech Startups Soar to a New Record | Competitive Edge | Scoop.it
An index tracking business conditions for U.S. private companies surged 44 percent from a year earlier.

The Bloomberg U.S. Startups Barometer, which tracks the business conditions for U.S.-based private technology companies, reached a record high. A 44 percent increase from a year earlier was driven by a surge in the number of businesses that raised money for the first time, reflecting investors' appetite to back the riskiest companies. The index, which goes back to 2007, doesn’t account for the frenetic days of the dot-com bubble. Read more: click image or title.

 

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Marc Kneepkens's curator insight, August 14, 9:15 AM

Conditions for #funding are still positive. 

mahima singh's curator insight, August 14, 6:30 PM

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Tesla Shows How Traditional Business Metrics Are Outdated

Tesla Shows How Traditional Business Metrics Are Outdated | Competitive Edge | Scoop.it

Elon Musk is having a moment. Tesla just delivered its first Model 3, the affordable model that he envisioned in his “secret” strategy some 11 years ago. He wanted to build a sports car, then build a more affordable car with zero emissions. He’s basically already there. The Model 3 has mostly rave reviews and a multiyear waiting list, which is quite a feat, even for an industry leader like Musk.

And yet confusion still abounds regarding Tesla. There are roughly the same number of buy, hold, and sell ratings on the company, which means Wall Street has no idea what’s going on. Tesla’s recent announcement to raise $1.5 billion in debtwas largely met with a yawn by stockholders, as shares moved down a slight 0.5%. Tesla’s ability to surprise has analysts wondering if it is wise to ever bet against Elon Musk.

At the core of the confusion over a company like Tesla is that traditional business metrics are outdated and can create overconfidence or underestimation. Classic metrics like market penetration and market share, which many leaders are measured on, are the very things causing us to miss market opportunities and threats. I consider someone like Musk to be acategory creator — someone who doesn’t rely on incremental innovation but instead changes the rules of the road entirely by creating a new category. In that landscape, our established modes of measurement just don’t work. Read more:click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

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Via Marylene Delbourg-Delphis
Marc Kneepkens's insight:

Real innovation also brings new business #metrics. #Tesla shows the way.

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mahima singh's curator insight, August 10, 1:20 PM

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How Society Kills Our Creativity – In A Breathtaking Award-Winning Short Film

How Society Kills Our Creativity – In A Breathtaking Award-Winning Short Film | Competitive Edge | Scoop.it

If you relate with a sense of having your true self shunned by the society we live in, this one's for you! And if you have kids on top of that, it will really hit home. 

Madrid based animators, Daniel Martinez Lara and Rafa Cano Mendez created this touching 7 minute short film that perfectly demonstrates what happens when we let external influences dim our inner light, and how it affects the lives of those we love most. Enjoy! And go grab some tissues, you might need ’em! To view: click image or title.

 

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Marc Kneepkens's insight:

Cute 7 minute video clip.

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Rescooped by Marc Kneepkens from Technology Innovations
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What CEOs Need to Understand about Innovation ChiefExecutive.net | Chief Executive magazine

What CEOs Need to Understand about Innovation ChiefExecutive.net | Chief Executive magazine | Competitive Edge | Scoop.it

The experience of two different CEOs running two very different kinds of companies suggest how leaders can create a road map to innovation.

How should CEOs think about innovation as a path to growth for their companies? In a decade of listless economic growth companies can either grow through acquisition or by creating new products or services and the businesses that support them. Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Growthink teaches how to FUND, build, grow, and sell a great business: http://bit.ly/2hn5ROb


Via Tony Shan
Marc Kneepkens's insight:

Analyzing the concept of #innovation.

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fishybee's comment, August 7, 10:46 PM
thanks