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Why startups need to focus on sales, not marketing by @foundersatwork - The Accelerators - WSJ

Why startups need to focus on sales, not marketing by @foundersatwork - The Accelerators - WSJ | Competitive Edge | Scoop.it
JESSICA LIVINGSTON: The most important thing an early-stage startup should know about marketing is rather counterintuitive: that you probably shouldn't be doing anything you'd use the term "marketing" to describe. Sales and marketing are two ends of a continuum. At the sales end your outreach is narrow and deep. At the marketing end it is broad and shallow. And for an early stage startup, narrow and deep is what you want -- not just in the way you appeal to users, but in the type of product you build...

To read the full article, click on the title or image.


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Marc Kneepkens's insight:

Great article in the Wall Street Journal. What a Startup needs is nothing but proving that it can be successful, and what better way to do that than making that sales model work.

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4 Factors That Predict Startup Success, and One That Doesn’t

4 Factors That Predict Startup Success, and One That Doesn’t | Competitive Edge | Scoop.it

Evidence from more than 300 venture capital investments.

What makes a venture capital investment successful? Some of the most interesting data on this question comes from an analysis published last year by the venture capital firm First Round Capital. The firm’s unique data set comprises information on over 300 companies and nearly 600 founders, including founder characteristics such as age, gender, education, firm location, and prior work and startup experience. The study found several correlates with success — some reassuring, some surprising. Read more: click image or title.

 

 

Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more: www.Business-Funding-Insider.com


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11 Secrets for Hiring Top Candidates Most Search Firms Won’t Tell You

11 Secrets for Hiring Top Candidates Most Search Firms Won’t Tell You | Competitive Edge | Scoop.it

Rogue Recruiter David. E. Perry shares inside information on how to hire the best.

Hiring is never easy. Hiring for a key executive position is one of the most difficult things you'll ever do as a leader. "Most decisions a business makes are small.," says David E. Perry, co-author of Hiring Greatness: How to Recruit Your Dream Team and Crush the Competition and an expert with more than 30 years of experience who's been dubbed "The Rogue Recruiter" in the press. "A single sale or interaction doesn't add that much value to a small business, or damage it much if it goes wrong," he says. "Hiring an executive is different. That can make or break an organization."

A star employee can catapult your company to new heights by increasing sales, boosting productivity, finding new markets or directions, or creating new innovations, he adds. On the other hand, "a bad hire may mortally wound a small business."

As if that weren't challenging enough, in today's tight labor market, competition for key talent is fierce. This is why large companies with deep pockets pay hefty sums to executive search firms in the hopes of bringing in the kind of talent that can help the company grow. What if you don't have the cash it takes to hire a great search firm? You can do a lot of the things a search firm would do for you, Perry says. Follow these steps, and you'll dramatically increase your chances of hiring a winner every single time. Read more: click image or title.

 

 

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Via Enzo Calamo
Marc Kneepkens's insight:

These are very general tips. They make sense, but the real #hiring experts use very advanced technology to access #data and connect with candidates. If you need help recruiting, contact me @MarcKneepkens or via my website www.business-funding-insider.com via the Contact Us page.

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Just 3 Characteristics Separate Successful Entrepreneurs From the Failures

Just 3 Characteristics Separate Successful Entrepreneurs From the Failures | Competitive Edge | Scoop.it
A great idea doesn't mean a whole lot in the world of business with hard work, patience and open-mindedness.

....

Let me share a story with you that my friend and mentor Joe Polish, shared with me when I was first getting started out.

Joe started out in the carpet cleaning business and it was failing miserably. He was dead broke and living off his credit cards and then something happened that changed the course of his future. One of his friends from high school invited him on a boating trip where his dad, a multimillionaire real estate investor would be coming along. Joe thought he might be able to pick his friend’s dad’s brain. So he asked him, "What business would you suggest I go into where I could make a lot of money and turn my situation around?"

So the real estate investor responded and asked, "Are there people in your industry making money?"

Joe replied, “Yes” and the real estate investor responded by saying, “Then there is nothing wrong with your business. There is something wrong with you.”

After that conversation Joe buckled down and turned around his business, went on to make millions in the carpet cleaning industry and started one of the highest level masterminds in the world for direct marketers, called Genius Network. Read more: click image or title.

 

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Via Sandra Brevett
Marc Kneepkens's insight:

Great article. What makes the difference between #success and #failure?

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Friilance's curator insight, April 28, 5:42 PM

Just 3 Characteristics Separate Successful Entrepreneurs From the Failures

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How to Be More Agile, Competitive & Innovative in a Digital Era

How to Be More Agile, Competitive & Innovative in a Digital Era | Competitive Edge | Scoop.it

You can keep doing business as usual — or you can future-proof your business by becoming agile rather than reactive and customer-centric rather than presumptive. In short, you can embrace digital transformation, explained digital analyst, speaker and author Brian Solis.

Solis, a principal analyst at San Francisco-based Altimeter Group, today released an unique maturity model for digital transformation in his new report, “The Race Against Digital Darwinism: Six Stages of Digital Transformation.”

This Is How We Do It

The research is centered on the digital customer experience, which Solis called "an important catalyst in driving the evolution of business, in addition to technology and other market factors." Read more: click image or title.

 

 

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Via Ian Harris, Oliver Durrer
Marc Kneepkens's insight:

Catching on the #digital trend is a must these days, unless you want to become a dinosaur in the business worl.d

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Ian Harris's curator insight, April 23, 12:14 AM

I think this is what Malcolm is talking about!

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12 Tactics to Launch & Market Your Startup (with Little to No Money)

12 Tactics to Launch & Market Your Startup (with Little to No Money) | Competitive Edge | Scoop.it

Last year I launched Content Marketer – a tool that helps to scale and automate content marketing; a project that I (more or less) dedicated my entire life to working on for the six months prior to its launch. We’re up and running now, so you might think the hard part’s over. Well, I’ll let you in on a little secret: it’s not. Far from it, in fact..

Growing our customer base, building the brand, and getting to the point where we’re actually turning a profit… that’s where we’ll really be tested.

Thankfully, I know a little bit about marketing and growth hacking a startup, so I’m certainly not going into this with my eyes closed.

If you’re new to the game, here are a few of my best tips and ideas to help you (like me) market your startup – however small your budget may be. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.ly/1aKy7km


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Friilance's curator insight, April 25, 1:52 PM

12 Tactics to Launch & Market Your Startup (with Little to No Money)

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9 Powerful Ways to Use the Pareto Principle in Marketing

9 Powerful Ways to Use the Pareto Principle in Marketing | Competitive Edge | Scoop.it
Never heard of Pareto? First, consider a little history about 19th century Italian land-ownership patterns.

Chances are, you’ve heard of the Pareto Principle. But do you understand it? It goes under various monikers: “the 80-20 Rule,” “the Law of the Vital Few” and “the Principle of Factor Sparsity.” It has far-reaching implications. And its idea is simple, yet profound: 80 percent of the effects come from 20 percent of the causes.

Related: The 80/20 Rule and Listening to Your Inner Procrastinator

Its genesis, interestingly, was a revelation about Italian land-ownership patterns: Italian economist Vilfredo Pareto (1848-1923) discovered in the course of his research that most of his nation's land, around 80 percent, was owned by just a few powerful people: 20 percent of the population.

Pareto was surprised by this finding; and, to his astonishment, when he did more research, he learned that the major proportion of land in other countries and regions was owned by roughly 20 percent of the population in those places, as well.

The Pareto Principle, then, was first applied to wealth distribution. Later, it was proved to be operating in other arenas, too, from gardens and shoe ownership to crime rates and business: Read more: click image or title.

 

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Via THE *OFFICIAL ANDREASCY*
Marc Kneepkens's insight:

#Pareto is a powerful concept. Apply it and get more focus in everything you do. Don't waste time on anything less.

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e-Estonia: How this EU country runs its government like a startup

e-Estonia: How this EU country runs its government like a startup | Competitive Edge | Scoop.it
Tucked into a tiny corner of northeastern Europe, Estonia is emerging as an unlikely model for governments around the world on how to use the Internet to reimagine what it means to be a country in the digital age.

It’s a surprise because Estonia only has a population of 1.3 million people, and it gained its independence from the former Soviet Union less than three decades ago. But under its sweeping e-Estonia initiative, the government has become an incubator of pioneering ideas about digital citizenship, security, virtual business, and education.

According to Kaspar Korjus, one of the key players in the Estonian digital revolution, the country’s small size, short modern history, and isolation have become advantages in allowing them the freedom to rethink the notion of nationhood.

In a country where the prime minister is 36 years old, there is not a lot of time spent clinging to the past or old habits. Read more: click image or title.

 

 

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Marc Kneepkens's insight:

Anyone in the world can become an e-resident in #Estonia"

"With e-Residency, the idea was then to take this national service and make it available to the whole world. At the beginning, however, Korjus and his handful of developers didn’t really have a sense of who outside Estonia might want to do such a thing, or why. They just decided to build something and see what happened.

“We didn’t know for whom were doing this for, or what the value proposition was for Estonia,” he said. “We knew broadly that people were moving around a lot, and that re-establishing your identity in each country and doing transactions across borders could be a lot of work.”

The process to sign up is remarkably simple, and only takes a few minutes. Within a few months of launching, there were 2,000 e-residents. Now there are 10,000."

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Guy Kawasaki on the art of innovation: Ten steps

Guy Kawasaki on the art of innovation: Ten steps | Competitive Edge | Scoop.it

Guy Kawasaki presents 10 steps on the art of innovation at the Gartner Business Intelligence and Analytics Summit.

As the top executive in charge of information technology, CIOs are feeling a lot of pressure to innovate. Or they should be.

According to Gartner, CEOs expect business revenue from digital offerings to increase more than 80% by 2020. For companies to keep up with the push to digital, IT departments must function not only as IT service providers but also as innovation partners to the business. But how exactly does innovation happen? And how do CIOs sell the idea that IT -- the organization that keeps the proverbial lights on -- is prepared to drive business strategy?


At the recent Gartner Business Intelligence and Analytics Summit, marketing guru Guy Kawasaki, former chief evangelist at Apple and chief evangelist at online graphic design tool company Canva, offered a 10-step manifesto for fostering the art of innovation. Read more: click image or title.

 

 

 Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more: www.Business-Funding-Insider.com


Via Pantelis Chiotellis
Marc Kneepkens's insight:

#Innovation is at the heart of every #startup now. #Technology keeps on driving major #disruptions. Inredible Guy #Kawasaki has 10 steps on the art of innovation. Here is one: Let 100 flowers blossom. Go take a look at this article, great stuff.

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Why Tesla Will Destroy the Automobile Industry

Why Tesla Will Destroy the Automobile Industry | Competitive Edge | Scoop.it
Traditional car manufacturers are clueless when it comes to the effective use of digital technology.

If there's an example of a company about to disruptively innovate an entire industry, it's Tesla.

Partly, this is because of raw technology--Tesla's is clearly superior to that of its competitors. 

Partly, it's because Tesla has a more efficient business model. As Slate recently pointed out, Tesla bypasses value-subtracting dealer franchises and universally disliked car salespeople.

More important, though, Tesla will kill traditional car companies because companies like GM, Ford, and Honda simply do not understand digital technology and are unlikely to understand it any time soon.

Tesla is a high-tech company that happens to be making automobiles. They understand technology because without technology a Tesla is just a huge, expensive paperweight. Read more: click image or title.

 

Marc Kneepkens's insight:

We have seen some industry #disruptions already. Big ones like the #auto industry is still to come. It's happening right now.

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How to Make Money Using 12 Billionaires' Investing Secrets

How to Make Money Using 12 Billionaires' Investing Secrets | Competitive Edge | Scoop.it
New book by Tony Robbins helps those who know little about investing recognize the importance of planning for the future.

Less than half of Americans have money in stocks, but approximately 61 percent of them purchase at least one cup of coffee daily. How do these two statistics relate? If that 61 percent of Americans invested their latte money instead of taking it to Starbucks (or just stashed it away in a savings account), they’d be a big step closer to financial freedom -- a significant value at the core of Tony Robbins’s new book, "MONEY Master the Game: 7 Steps to Financial Freedom."

Normally a life coach who focuses on productivity, leadership, and health, Robbins has packed a ton of financial advice into his first ever money-related book. He doesn’t chalk all the advice up to his own ingenuity, however -- Robbins met with 12 of the world’s top investors to hear their best tips and tricks of the trade and figure out how the average person can succeed in an economy rigged against them. In the midst of the chaos that comes with a book release, I had the opportunity to catch up with Tony Robbins and help him convey bits of his financial blueprint straight to you. Read more: click image or title.

Marc Kneepkens's insight:

Tony #Robbins wrote his first book about #investing and #finacial freedom. It's called "#MONEY".

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Entrepreneurs On How They Handle Stress To Stay Focused On Success

Entrepreneurs On How They Handle Stress To Stay Focused On Success | Competitive Edge | Scoop.it

In this second column of a series, five more entrepreneurs chime in on how they manage the daily stress and what they think is the biggest misconception about entrepreneurship.

Ah, that emotional roller-coaster that is entrepreneurship--when you ask the question on "how do you manage it"- even the busiest entrepreneur has an answer. As I noted in a prior post, I decided to reach out to a variety of entrepreneurs (tech, established, funded, bootstrapped, local and global) how they deal with a particularly stressful days (which can be endless). Stress comes in an endless stream of forms--whether it is the stress which can arise from the drama of scaling a business or expanding into a new market or the stress which arises from juggling family commitments with the needs of a growing venture (and investor expectations).

My five questions must have hit a nerve, as Deborah Jackson, founder of PlumAlley.co (and my former business partner in a prior startup venture) fired back her responses in record time:

  1. Talk to husband, daughters or friends.
  2. Don't quit
  3. They succeed.
  4. Just get out there and learn and iterate. There is no straight line to success.
  5. Talk to someone who has started a company. Talk to a founder that did not succeed. If you do not have sufficient passion, conviction or an idea for something we actually need in the world, don't be the founder. Join a startup in another position instead to learn some skills and insights. Don't do something trivial. It is the same work to do something that matters.

Below you'll discover the answers from four more entrepreneurs on how they deal with stress, to their secrets to pushing forward to startup success and oh, those massive misconceptions of entrepreneurship. Read more: click image or title.

 

 

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Marc Kneepkens's insight:

How do you #cope with #stress ?

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31 Things Entrepreneurs Can Do To Build A $1 Million Dollar Startup In 3 Years. - StumbleUpon

It’s been almost three years since my wife Irene and I quit our day jobs to pursue the dream of building a business.

We were both at a stage in our lives where merely working to make a dollar was not rewarding enough. We wanted to create something.

And we did, in a way. Today, Arielle has a team of 5 staff and in 2015, our revenue will reach $1 million. All without taking a single dollar of debt or investment.

Although the numbers look promising, the journey of building the business has been an unpredictable one, often hair-raisingly confronting and far from smooth.

Here I’d like to share some of the lessons I’ve learned on this path. Read more: click image or title.

 

 

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Your BP template help me achieve the goals I've been trying for 5 years. The template led me to produce an effective tool to attract the investors I need.
Thanks
Robert_


Via Dave Phillipson
Marc Kneepkens's insight:

It's a story of #discovery and expanding your own #limitations. Good article to help you stay tuned, to yourself.

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What can automotive brands learn from the Tesla website?

What can automotive brands learn from the Tesla website? | Competitive Edge | Scoop.it

Tesla recently announced that pre-orders of its Model 3 hit a quarter of a million in just the first 36 hours.

Now seems like a good time to have a little look at the Tesla website.

I've previously written about how frustrating automotive websites have traditionally been, with copycat designs and poor UX as standard.

So, how does Tesla's website shape up?

Few superlatives

The thing I noticed most on Tesla's website was the lack of celebratory guff.

All you have to do to find out what I mean by this is look at luxury car websites. Here's an example of typical copywriting from other manufacturers:

  • A masterpiece of intelligence (Mercedes).
  • The centre of attention wherever it goes (BMW).
  • Meticulous in every detail. Unrivalled as a whole (Cadillac).

Okay, Tesla perhaps has enough brand cachet to avoid this marketing speak, but it still deserves praise for the functional way it sells its features. Here are some section headings:

  • Built around the driver.
  • Seating for seven + gear.
  • The touchscreen.
  • Everything fits.

To be fair to the competition, this kind of plain-speaking copy is actually back in fashion and many luxury sedan makers are with Tesla on this one.

Check out Lexus and Jaguar for more simple and effective copy.

Read more: click image or title.

 

 

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Via Brian Yanish - MarketingHits.com
Marc Kneepkens's insight:

Great article. #Tesla shows why their cars are #user-friendly, #cost-effective, and why they are creating a total #disruption in the #car industry. Great use of a #website, addressing benefits and concerns in a very gracious and convincing way. Take a look at these little videos from Tesla owners all over the world.

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From Entry To Exit: What It Takes To Create A Viable Startup

From Entry To Exit: What It Takes To Create A Viable Startup | Competitive Edge | Scoop.it

At a recent event in Puerto Rico, I was asked to speak about best practices in technology marketing. From my perspective — after close to two decades advising, and learning from, some of the best tech startups — it’s quite simple: the ability to stay true to yourself despite whatever comes at you.  And the principle toolset to staying true?  Imagine yourself as the protagonist (hero) in a story where you will need to allow three things to happen: (1) your personal and professional transformation, for you will indeed need to change by growing (evolving) because of the challenges you will face, while remaining true to yourself; (2) the strategic use of your unique gifts as an entrepreneur; and (3) the use of people in your network who understand those gifts and are more than willing to help, but only if you can find the courage to ask.

The challenges/gifts/help triad is, in my opinion, common to all stories, whether the outcomes are good or bad.

Let’s start with the bad:  ignore any of these elements in the triad and the story is known as tragedy.  But understanding and accepting the challenges of your own hero’s journey could be the best thing you can do for your fledgling company.  In Puerto Rico — at the launch of a new technology accelerator called Parallel 18  (where I am an advisor) – I took extra time to explain the importance of asking for help because, as I have learned in my travels, this may in fact be the greatest challenge in Hispanic business culture.  But I am more impressed with the exceptions, like the story of Pilar Manchón, a Spanish-born entrepreneur who launched and sold a company to Intel where she is now a general manager. The exceptions to the rule are instructional, like all great stories. Read more: click image or title.

 

 

Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more: www.Business-Funding-Insider.com

Marc Kneepkens's insight:

A great story about what it takes to succeed on the road to #success. A #startup is quite a challenge, and that is what this is about.

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10 Signs You're Burning Out (And How To Stop It)

10 Signs You're Burning Out (And How To Stop It) | Competitive Edge | Scoop.it

Even the best jobs can lead to burnout. The harder you work and the more motivated you are to succeed, the easier it is to get in over your head.

The prevalence of burnout is increasing as technology further blurs the line between work and home. New research from the American Psychological Association and the National Opinion Research Center at the University of Chicago reported the following:

  • 48 percent of Americans experienced increased stress over the past 5 years
  • 31 percent of employed adults have difficulty managing their work and family responsibilities
  • 53 percent say work leaves them "overtired and overwhelmed."

A Society for Human Resource Management (SHRM) poll found that “burnout from my current job” was one of the top reasons that people quit.

Burnout can get the better of you, even when you have great passion for your work. Arianna Huffington experienced this first hand when she almost lost an eye from burnout. She was so tired at work that she passed out, hitting her face on her desk. She broke her cheek bone and had to get four stitches on her eye.

“I wish I could go back and tell myself that not only is there no trade-off between living a well-rounded life and high performance, performance is actually improved when our lives include time for renewal, wisdom, wonder and giving. That would have saved me a lot of unnecessary stress, burnout and exhaustion.”   –Arianna Huffington

Burnout often results from a misalignment of input and output; you get burnt out when you feel like you’re putting more into your work than you’re getting out of it. Sometimes this happens when a job isn’t rewarding, but more often than not it’s because you aren’t taking care of yourself.

Before you can treat and even prevent burnout, you need to recognize the warning signs so that you’ll know when it’s time to take action. Here they are, in no particular order. Read more: click image or title.

 

 

Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com

Marc Kneepkens's insight:

Good weekend read. Very true, #burnout is everywhere, both #employees and #entrepreneurs will experience it at one time or another.

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Content Marketing ROI: Do eBooks and White Papers Generate More Leads Than Blogs? A Data-Driven Answer

Content Marketing ROI: Do eBooks and White Papers Generate More Leads Than Blogs? A Data-Driven Answer | Competitive Edge | Scoop.it

Is it better to generate a few leads every day through a dynamic blog or to generate a massive amount of leads every month through a white paper or eBook?

There are so many content marketing formats that it can be hard to decide which to focus on. White papers, ebooks, slideshares, blogs, infographics, curated content, videos, etc. They all have their merits but don’t come at the same cost. On one hand you have long form, epic content that can take days/weeks to produce. On the other you have short form content such as blog posts or curated content for which production cost can be a few hours or even a few minutes.

If you have limited resources, you’re unlikely to be good at covering all these formats and many content marketing experts like Joe Pulizzi recommend focusing on one or a few formats that work best for you.

Looking at ROI is a great way to decide on which format to focus. With lead generation being the main measure of returns for B2B marketers, we’ve heard various arguments on the topic can be summarized as follows:

  • Long form content is more costly, but generates more leads per piece of content since it can be gated and has a longer lasting impact.
  • Short form content is more ephemeral but generates leads on an ongoing basis.

So the question is: is it better to generate a few leads every day through a dynamic blog or to generate a massive amount of leads every month or quarter through a solid white paper or ebook? Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.ly/1aKy7km


Via Entreprise Peinture Deco, SENAME Interactive
Marc Kneepkens's insight:

What works better for you? #Blogging, #eBooks, #whitepapers, or curating related #content or articles?

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Startup Advice for New Entrepreneurs

Startup Advice for New Entrepreneurs | Competitive Edge | Scoop.it

Back in August 2015, we launched Product Hunt LIVE, a series of community-led Q&As with some of the top entrepreneurs, investors, entertainers, and thought leaders in the world. One of the biggest trends we’ve noticed across the hundreds of LIVE Chats has been the seemingly insatiable appetite for startup advice.

Below, you’ll find some of the best advice for new entrepreneurs, selected from over 100 LIVE Chats. Building a new company is hard in and of itself. We’re big believers that learning from those who have already launched, scaled, and invested in startups gives you a better chance of succeeding. Read more: click image or title.

 

Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com

Marc Kneepkens's insight:

#Founders who have been through the experience bring their best advice.

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A First-Hand Account Of What Really Goes In A Startup — ‘One-Year Journey From Start To Startup’

A First-Hand Account Of What Really Goes In A Startup — ‘One-Year Journey From Start To Startup’ | Competitive Edge | Scoop.it

24th Apr, 2016, marks one complete year since we started out with Quifers (a technology logistics firm that provides a comprehensive solution comprising of Technology, Analytics & Operations for businesses to manage their logistics). We are already clocking in revenue close to INR 1 Cr per month (powering about 9300 deliveries on daily basis) and are on our way to breaking even within a span of 7 months. Read more: click image or title.

 

 

Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com


Via Pantelis Chiotellis
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Some #success stories only come after a lot of hard work, behind the scene...

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7 Public Speaking Fundamentals to Master

7 Public Speaking Fundamentals to Master | Competitive Edge | Scoop.it

One day you may deliver a speech to potential investors, clients or your peers at an industry conference. Are you ready?

Public speaking is often associated with a kind of grandiosity, as if you need to be a guest of honor at a formal event, to employ what we think of as “public speaking skills.” In reality, though, public speaking skills are used all the time, in multiple contexts. As an entrepreneur, you’ll be tapping into many of those contexts.

For example, you’ll be giving presentations to potential investors and clients. You’ll be doling out numbers and giving updates to your team. You might even be an interviewee in the media or a speaker for a major event. Whether you plan on speaking publicly on a regular basis or not, you’ll need to prepare yourself to speak as an entrepreneur, using these seven important public speaking fundamentals: Read more: click image or title.

 

 

Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more: www.Business-Funding-Insider.com


Via Daniel Watson, massimo facchinetti
Marc Kneepkens's insight:

There will be times in your life where you have to address a public. Here are some good tips that can help overcome the fear and improve your connection.

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pertinentapplied's comment, April 22, 6:35 AM
Genius.
Walter Gassenferth's curator insight, April 22, 6:55 AM
Speak in Public is a very important topic and often overlooked by business professionals. For those who speak the Spanish or Portuguese, more about business competencies can be read in http://www.quanticaconsultoria.com
Tamsen Fadal's comment, April 25, 4:31 AM
Nice work
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The secret rules of the internet - TheVerge

The secret rules of the internet - TheVerge | Competitive Edge | Scoop.it

Today, YouTube’s billion-plus users upload 400 hours of video every minute. Every hour, Instagram users generate 146 million "likes" and Twitter users send 21 million tweets. Last August, Mark Zuckerberg posted on Facebook that the site had passed "an important milestone: For the first time ever, one billion people used Facebook in a single day."...

 

...The moderators of these platforms — perched uneasily at the intersection of corporate profits, social responsibility, and human rights — have a powerful impact on free speech, government dissent, the shaping of social norms, user safety, and the meaning of privacy. What flagged content should be removed? Who decides what stays and why? What constitutes newsworthiness? Threat? Harm? When should law enforcement be involved? Read more: click image or title.


Via Laurent BINDEL
Marc Kneepkens's insight:

This must-read article how huge social media companies, such as Google and Facebook, moderate content on their platforms. This is a huge task. Ultimately it affects everyone accessing the #internet. The stories of what these moderators went through and how policies have grown are of enormous importance. Please read and find out where we are at a global level of being humans.

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Marc Kneepkens's curator insight, April 18, 8:35 AM

Find out how the internet is self regulated by the big #socialmedia companies such as Google, Facebook, Pinterest, etc. This is a very informative article that everyone should read, shocking at times and definitively worth the read. Humans still have a long ways ahead into evolving to a compassionate and sensible species.

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Startups Need to Focus More Energy on Their PR Strategy

Startups Need to Focus More Energy on Their PR Strategy | Competitive Edge | Scoop.it
Startups need to keep in mind just how significant PR is to their success.

Once upon a time the tech unicorns of today were struggling small companies battling competitors for customers and fighting for the attention of venture capitalists. The secret behind the rapid growth of startups like Airbnb, Uber and Snapchat involves a special formula that includes strategic funding, a great product, consumer interest and of course, a great PR strategy. Without public relations, consumers would have no idea these companies existed. And with a lack of consumer interest there would be no incentive for venture capitalists to invest in the company. Read more: click image or title.

 

 

 Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more: www.Business-Funding-Insider.com


Via Michelle Mink
Marc Kneepkens's insight:

#PR is an essential element in building a succesful #startup. Not a simple task.

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Michelle Mink's curator insight, April 14, 8:18 PM
An important part of any marketing strategy.
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Why Tech Leaders Are Following Google to Portland

Why Tech Leaders Are Following Google to Portland | Competitive Edge | Scoop.it

Silicon Valley's burdensome housing costs and chronic traffic congestion make Portland's thriving tech sector a powerful draw.

I never truly experienced the great Portland-Seattle tech migration first hand. Oh, sure, I always heard about it in the background. People couldn’t afford the Bay Area, so periodically various acquaintances might disappear to the rainy north.

Skilled American tech workers are leaving the Bay Area faster than they are arriving, so I haven't been all that surprised.

Read more: click image or title.

 

FREE Business Plan Template: http://bit.ly/1aKy7km

Marc Kneepkens's insight:

There is an #exodus happening away from #SiliconValley. #Tech engineers are spreading out to other areas where they can either work or #workfromhome. This trend seems to be accelerating right now.

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5 Businesses That Almost Failed and Showed Us Why It Pays to Keep Going

5 Businesses That Almost Failed and Showed Us Why It Pays to Keep Going | Competitive Edge | Scoop.it
If Apple, Fedex and AirBnB could turn themselves around, why not you too?

No matter how good or promising your business idea is, there will be times as an entrepreneur that you’ll question whether or not your company will ever be a success. Those overnight, rags-to-riches stories of explosive popularity for a lucky few have permeated our collective startup culture, leading young and inexperienced entrepreneurs to see those stories as a typical trajectory for businesses. Read more: click image or title.

 

 

 

FREE Business Plan Template: http://bit.ly/1aKy7km

Marc Kneepkens's insight:

No matter how successful, everyone doubts at some point if they will make it.

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How One Fast-Food Chain Keeps Its Turnover Rates Absurdly Low

How One Fast-Food Chain Keeps Its Turnover Rates Absurdly Low | Competitive Edge | Scoop.it

Hire for attitude, and train (a lot) for skill.

Many of us who are hungry for the latest dispatches from the war for talent look to to Silicon Valley. We want to know Google’s secret to hiring the best people or Mark Zuckerberg’s one tip for hiring employees. But in a world where most companies don’t operate on the frontiers of digital transformation, and most employees aren’t tech geeks or app developers, our appetite for unconventional talent strategies should probably extend to more conventional parts of the economy. Like, say, an amazing fast-food chain called Pal’s Sudden Service.

At first blush, there’s nothing all that amazing about Pal’s. It has 26 locations in northeast Tennessee and southwest Virginia, all within an 80-mile radius of its home base in Kingsport, Tennessee. It sells burgers, hot dogs, chicken sandwiches, fries, shakes—standard fast-food fare, although the taste and quality have a well-deserved reputation for excellence.

Dig deeper, though, and you see that nothing about Pal’s is standard for its business, or any business. The most obvious difference is its fanatical devotion to speed and accuracy. Pal’s does not offer sit-down service inside its restaurants. Instead, customers pull up to a window, place their orders face-to-face with an employee, pull around to the other side of the facility, take their bag and drive off. All this happens at a lightning pace—an average of 18 seconds at the drive-up window, an average of 12 seconds at the handout window to receive the order. That’s four times faster than the second-fastest quick-serve restaurant in the country. Read more: click image or title.

 

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Dave,
Your BP template help me achieve the goals I've been trying for 5 years. The template led me to produce an effective tool to attract the investors I need.
Thanks
Robert


Via Martin McGaha
Marc Kneepkens's insight:

Your #employees will make or break your company. #Training them the right way will make a huge difference.

...“People ask me, ‘What if you spend all this time and money on training and someone leaves?’” Crosby says. “I ask them, ‘What if we don’t spend the time and money, and they stay?’”

That may be the most important lesson of all.

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The Future is Without Apps — Fwd: Thoughts

The Future is Without Apps - Fwd: Thoughts - Medium

How we may soon no longer need to install apps with help from Google and Surprisingly: Apple.

“There’s an App for That.”

It’s the trademarked slogan that defined the mobile world since 2008. Surely, apps seemed to be the way to go. Coding bootcamps that claimed to teach you app development chops within weeks popped up everywhere; products used commercials to go out of their way and show off their new apps; heck, even that family restaurant around the block got its own menu app built.

With the release of the App store in 2008, Apple was the first to popularize the idea of nicely packaged, downloadable applications on your phone. However, this concept of centralized software distribution isn’t actually new. Many handheld and desktop devices already had some form of application store built in years before Apple’s App Store debut. The reason why Apple succeeded, in retrospect, is a combination of timing and technology. By 2008, the iOS (then “iPhone OS”) platform was able to offer access to a maturing 3G network, a well-documented development environment, great handheld graphics, and most importantly, the backing of a technology giant. Mobile apps made sense. They were the most efficient way to deliver the newest content and services with native experience and performance.

People don’t care how it all works, they just want to throw birds at pigs and show off their #nofilter selfies. The ability to download and run cool apps was the iPhone’s winning feature for a short while. Android soon followed suit. Smartphones became cheaper; networks became faster; handheld processing power quadrupled; apps prevailed.

“OK Sherlock, So What’s Wrong?”

Nothing. But we can do better now. “Better than this app that lets me feed and play with cute cats?” Yep. Read more: click image or title.

 

 

Get your Free Business Plan Template here: http://bit.l/1aKy7km


Via massimo facchinetti
Marc Kneepkens's insight:

With the user in mind everything gets more streamlined and user friendly. The world of #apps is going the same route. This article talks about #delivery and #discoverability, and how both #Google and #Apple are looking for solutions to keep the client happy.

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