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29 Free Marketing Tools To Improve Your Work Today

29 Free Marketing Tools To Improve Your Work Today | Competitive Edge | Scoop.it
Everyone loves free marketing tools that can make your work easier. Give this list of 29 simple tools a try for greater marketing efficiency.

Aren’t shortcuts just the best?

While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it.

Finding a good marketing shortcut feels especially great, considering all that we marketers have to do in a day.

That’s why I went hunting for the top free marketing tools in a variety of marketing categories. These tools – all quick hits you can get started with easily – focus on everything from research and writing to benchmarking and analyzing. Here’s hoping you find the perfect shortcut for your work!

To read the full article, click on the image or title.



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Via Jaana Nyström
Marc Kneepkens's insight:

Amazing, all the tools that are available.

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Jaana Nyström's curator insight, March 5, 2014 3:14 PM

Interesting tools!

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7 Questions that will Knock the Socks Off your Interviewer

7 Questions that will Knock the Socks Off your Interviewer | Competitive Edge | Scoop.it

"Do you have any questions for me?" is the inevitable question you'll hear at the end of any interview. You should always ask the interviewer questions at that point to show that you are truly interested in the job. Asking the right questions can impress the interviewer — it can make you look thoughtful and enthusiastic. And don't forget that interviewing is also a two-way street: it's your chance to find out if the company is the right fit for you. 

Read more" click image or title.

 

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Via TechinBiz
Marc Kneepkens's insight:

Reversing the roles during an #interview makes you look very intelligent.

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khojinindia's curator insight, August 20, 8:43 PM

7 Questions that will Knock the Socks Off your Interviewer http://bit.ly/2w0R1Xw

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Deep Learning Mindmap

Deep Learning Mindmap | Competitive Edge | Scoop.it
deeplearning-mindmap - A mindmap summarising Deep Learning concepts.

A partial list of the building blocks of Deep Learning architectures, with notes on the mathematics behind each component. Read more: click image or title.

 

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Via ukituki
Marc Kneepkens's insight:

Deep Learning is part of a broader family of Machine Learning methods based on learning data representations, as opposed to task-specific algorithms. Learning can be supervised, partially supervised, or unsupervised. This is an attempt to summarize this large field in one .PDF file.

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12 Scientifically Proven Ways to Reinvent Yourself

12 Scientifically Proven Ways to Reinvent Yourself | Competitive Edge | Scoop.it

No matter where you are in your career, it’s only natural to occasionally feel as though there are things you’d like to change. But it’s one thing to say you want to make a change and quite another to actually make it happen. In order to make serious steps toward reinventing yourself, you need to first commit to it and then take action to make those changes a reality. Here are twelve ways you can reinvent yourself at work and in your personal life, backed by science. Read more: click image or title.

 

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Via The Learning Factor, massimo facchinetti
Marc Kneepkens's insight:

Some good ideas here.

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The Learning Factor's curator insight, August 15, 7:00 PM

The data is convincing: even small changes can have big benefits, when done correctly.

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Today is yours take a hold.
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Obama's response to Charlottesville violence is the most liked tweet in Twitter history

Obama's response to Charlottesville violence is the most liked tweet in Twitter history | Competitive Edge | Scoop.it

Barack Obama just made Twitter history.

 

The former president tweeted a Nelson Mandela quote on the day of violent chaos in Charlottesville. He included a photo taken of him in 2011 on a visit to his daughter Sasha’s school in Bethesda, Md.

 

With more than 2.8 million likes already, it’s the most liked tweet in Twitter history. A spokesperson for Twitter said the tweet broke the record just after 7 p.m. Pacific on Tuesday.... Read more: click image or title.

 

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Via Jeff Domansky
Marc Kneepkens's insight:

Wise words.

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Jeff Domansky's curator insight, August 16, 9:40 AM

Barack Obama. Respected, respectful and a real President and leader!

Ryan Bell's curator insight, August 16, 11:19 AM

Testing out Scoop It

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Funding Conditions for Tech Startups Soar to a New Record

Funding Conditions for Tech Startups Soar to a New Record | Competitive Edge | Scoop.it
An index tracking business conditions for U.S. private companies surged 44 percent from a year earlier.

The Bloomberg U.S. Startups Barometer, which tracks the business conditions for U.S.-based private technology companies, reached a record high. A 44 percent increase from a year earlier was driven by a surge in the number of businesses that raised money for the first time, reflecting investors' appetite to back the riskiest companies. The index, which goes back to 2007, doesn’t account for the frenetic days of the dot-com bubble. Read more: click image or title.

 

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Marc Kneepkens's curator insight, August 14, 9:15 AM

Conditions for #funding are still positive. 

mahima singh's curator insight, August 14, 6:30 PM

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Tesla Shows How Traditional Business Metrics Are Outdated

Tesla Shows How Traditional Business Metrics Are Outdated | Competitive Edge | Scoop.it

Elon Musk is having a moment. Tesla just delivered its first Model 3, the affordable model that he envisioned in his “secret” strategy some 11 years ago. He wanted to build a sports car, then build a more affordable car with zero emissions. He’s basically already there. The Model 3 has mostly rave reviews and a multiyear waiting list, which is quite a feat, even for an industry leader like Musk.

And yet confusion still abounds regarding Tesla. There are roughly the same number of buy, hold, and sell ratings on the company, which means Wall Street has no idea what’s going on. Tesla’s recent announcement to raise $1.5 billion in debtwas largely met with a yawn by stockholders, as shares moved down a slight 0.5%. Tesla’s ability to surprise has analysts wondering if it is wise to ever bet against Elon Musk.

At the core of the confusion over a company like Tesla is that traditional business metrics are outdated and can create overconfidence or underestimation. Classic metrics like market penetration and market share, which many leaders are measured on, are the very things causing us to miss market opportunities and threats. I consider someone like Musk to be acategory creator — someone who doesn’t rely on incremental innovation but instead changes the rules of the road entirely by creating a new category. In that landscape, our established modes of measurement just don’t work. Read more:click image or title.

 

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Via Marylene Delbourg-Delphis
Marc Kneepkens's insight:

Real innovation also brings new business #metrics. #Tesla shows the way.

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How Society Kills Our Creativity – In A Breathtaking Award-Winning Short Film

How Society Kills Our Creativity – In A Breathtaking Award-Winning Short Film | Competitive Edge | Scoop.it

If you relate with a sense of having your true self shunned by the society we live in, this one's for you! And if you have kids on top of that, it will really hit home. 

Madrid based animators, Daniel Martinez Lara and Rafa Cano Mendez created this touching 7 minute short film that perfectly demonstrates what happens when we let external influences dim our inner light, and how it affects the lives of those we love most. Enjoy! And go grab some tissues, you might need ’em! To view: click image or title.

 

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Marc Kneepkens's insight:

Cute 7 minute video clip.

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What CEOs Need to Understand about Innovation ChiefExecutive.net | Chief Executive magazine

What CEOs Need to Understand about Innovation ChiefExecutive.net | Chief Executive magazine | Competitive Edge | Scoop.it

The experience of two different CEOs running two very different kinds of companies suggest how leaders can create a road map to innovation.

How should CEOs think about innovation as a path to growth for their companies? In a decade of listless economic growth companies can either grow through acquisition or by creating new products or services and the businesses that support them. Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

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Via Tony Shan
Marc Kneepkens's insight:

Analyzing the concept of #innovation.

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fishybee's comment, August 7, 10:46 PM
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What you should know about AI

What you should know about AI | Competitive Edge | Scoop.it

Artificial intelligence seems to be nearly everywhere these days, yet most people have little understanding of AI technology, its capabilities and its limitations. Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

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Marc Kneepkens's insight:

A great basic overview of what A.I. is and the revolution it is creating.

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Facebook May Have Just Shown What Elon Musk, Bill Gates, and Stephen Hawking Have Been Afraid of All Along

The threat of A.I. isn't in what we know, but in what it knows and won't tell us.

Read more: click image or title.

 

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Via THE *OFFICIAL ANDREASCY*
Marc Kneepkens's insight:

Wow! Straight from "Startrek" or "Person of Interest".

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THE *OFFICIAL ANDREASCY*'s curator insight, August 1, 3:05 PM

Facebook's bots evolved in a way that spooked it's engineers so badly, they shut them down.

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Startup Fundraising: The Pitch Deck and Financial Modeling - Techstars

Startup Fundraising: The Pitch Deck and Financial Modeling - Techstars | Competitive Edge | Scoop.it

As you prepare for your fundraising effort, you need to get the basic tools of the trade completed before you start the process. In part one of this post, we covered traction and the executive summary. In this post, we will dive into pitch decks that will raise capital and financial models. The goal is … Read more: click image or title.

 

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Marc Kneepkens's insight:

The second part of this article by Techstarts on #Fundraising

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Marc Kneepkens's curator insight, July 26, 9:03 PM

The second part of this article by Techstarts on #Fundraising

 

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12 Millionaire Habits to Start Making Serious Money Soon and Build Wealth in a Hurry

12 Millionaire Habits to Start Making Serious Money Soon and Build Wealth in a Hurry | Competitive Edge | Scoop.it

Get-rich-quick schemes rarely work but doing the right things every day rarely fails.

There's a mindset that's prevalent these days. It's one of instant gratification in an on-demand society that looks for quick results with very little effort. Entrepreneurs know that life doesn't work that way. You need to put in the sweat equity if you're looking to gain serious results. Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Growthink teaches how to FUND, build, grow, and sell a great business: http://bit.ly/2hn5ROb

 

Via Enzo Calamo
Marc Kneepkens's insight:

Incorporate the right #habits to #success.

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A computer was asked to predict which start-ups would be successful. The results were astonishing

A computer was asked to predict which start-ups would be successful. The results were astonishing | Competitive Edge | Scoop.it

When a magazine challenged a technology company to use AI to pick 50 unheard of companies that were set to flourish, the experiment yielded dramatic results. Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

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Marc Kneepkens's insight:

Amazing predictions on which #startups made it to success.

 

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These are the most — and the least — trusted news sources in the U.S.

These are the most — and the least — trusted news sources in the U.S. | Competitive Edge | Scoop.it

Maybe it’s the accent. When it comes to news, in a world where “fake news” is now an ideological battle cry rather than an oxymoron, Americans deem British media outlets more trustworthy than their U.S. counterparts. Read more: click image.

 

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Via THE *OFFICIAL ANDREASCY*
Marc Kneepkens's insight:

Who is trustworthy?

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THE *OFFICIAL ANDREASCY*'s curator insight, August 20, 4:59 AM

The most trusted is The Economist, according to this survey. And on the other end of the spectrum...

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7 of the Most Effective Ways to Market Yourself Successfully

7 of the Most Effective Ways to Market Yourself Successfully | Competitive Edge | Scoop.it
Who you are is the message to the world. What message are you sending?

Unless you're in business for yourself or looking for a job, the idea of marketing yourself may not sound like anything that concerns you. But it's a skill everyone needs to master. Understand the basics and you'll be prepared to position yourself as an expert. Here are seven proven strategies for marketing yourself successfully and effectively: Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

 


Via donhornsby, massimo facchinetti
Marc Kneepkens's insight:

Get yourself out in the world. Market the message.

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donhornsby's curator insight, August 17, 9:55 AM
Who you are is the message to the world. What message are you sending?
 
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Haptics & Human-Machine Interface Showcase - Digital Catapult Centre

Haptics & Human-Machine Interface Showcase - Digital Catapult Centre | Competitive Edge | Scoop.it

Digital Catapult Immersive Showcase will shine a spotlight on the UK SMEs developing the new technologies bringing humans and machines closer together. 

 

...Haptic technologies include tactile feedback technology that uses the sense of touch. Through this technology, we are able to perceive sensations when using electronic devices. Haptics makes the user experience more physical and realistic; bringing us closer to fully immersive computing....

 

Read more: click image or title.

 

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Via marcduke
Marc Kneepkens's insight:

Interacting with machines is becoming part of what we do. Good idea to keep up and stay informed.

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5 robots that are about to revolutionize the workforce — and put jobs at risk

5 robots that are about to revolutionize the workforce — and put jobs at risk | Competitive Edge | Scoop.it

According to a study from Oxford University and the Oxford Martin School, 47% of jobs in the United States are "at risk" of becoming "automated in the next 20 years."

 

PwC has similar findings, estimating that 38% of U.S. jobs are at risk of being replaced by robots and artificial intelligence in the next 15 years. And while two-thirds of Americans believe robots will take over most of the workforce in the next 50 years, they're also in denial: 80% say their job will "probably" or "definitely" be around in five decades.

 

Here are five robots that are coming to take some jobs from unsuspecting humans.... Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

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Via Marc Wachtfogel, Ph.D., Jeff Domansky
Marc Kneepkens's insight:

#Technology, and especially #Robotica, are putting jobs at risk. Major #disruption danger?

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Pauline Farrell's curator insight, April 25, 6:16 AM
Share your insight
Jeff Domansky's curator insight, August 15, 10:43 AM

Is your job at risk? Find out in this fascinating Fast Company article.

CCI VAL D'OISE's curator insight, August 16, 3:23 PM

Is your job at risk? Find out in this fascinating Fast Company article.

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Monsanto Is Scrambling To Bury This Breaking Story - Don't Let This Go Unshared!

Monsanto Is Scrambling To Bury This Breaking Story - Don't Let This Go Unshared! | Competitive Edge | Scoop.it
I am frankly shocked this information is not making front page news right now. Monsanto will do anything to bury this story… and as of right now, it’s working. Not a single mainstream media outlet has covered this appalling new report that shows millions of people being poisoned by a chemical that does not belong in our food. This chemical is ending up in processed foods like Cheerios, Ritz Crackers, and Oreos and being consumed by humans across the world. The health of millions of people is on the line and this news must go mainstream! That’s why I’m calling on every single one of you who reads this post to share this breaking story now. The only way this injustice will be corrected is if enough of us stand up and demand that something be done to stop the poisoning of our food supply.

Share this shocking new report with everyone you know….
A FDA-registered food safety laboratory tested iconic American food for residues of the weed killer glyphosate (aka Monsanto’s Roundup) and found ALARMING amounts.

 

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Via Wes Thomas, Marc Kneepkens
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JOIN NOW

JOIN NOW | Competitive Edge | Scoop.it

Worried about the environment and Climate Change?
JOIN "Investing in Renewable Energy" group on Linkedin: https://www.linkedin.com/groups/1852175

We know this is about the future of our planet. Cleaner energy should be a win/win situation, for the end consumer, for our children and grand children, for the investor who will make this possible, and for everyone else involved.

Marc Kneepkens's insight:

Worried about the environment and Climate Change?

JOIN "Investing in Renewable Energy" group on Linkedin: https://www.linkedin.com/groups/1852175

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10 Ways to Immediately Improve Your Customer-First Strategy

10 Ways to Immediately Improve Your Customer-First Strategy | Competitive Edge | Scoop.it

Many of you know that customer centricity is essential today. You must put the customer clearly at the heart of your business. But I also know that many of you struggle because you just don’t know 

where to start. Am I right? Then this article is for you.

This week I give you ten simple actions to accelerate your organisation along its path to an improved customer-first strategy.

Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

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Marc Kneepkens's insight:

Your business is all about your #customer. This article emphasizes what you can do to make it better.

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The fabulous life of Google cofounder and Alphabet CEO Larry Page

The fabulous life of Google cofounder and Alphabet CEO Larry Page | Competitive Edge | Scoop.it

Larry Page is one of the most powerful people in the world.

 

The quirky, soft-spoken computer scientist cofounded Google with Sergey Brin in 1998 and now, almost 20 years later, still runs its parent company, Alphabet. 

So who's the man behind Google and how did he get to where he is today?

Here's his story. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Growthink teaches how to FUND, build, grow, and sell a great business: http://bit.ly/2hn5ROb


Via massimo facchinetti
Marc Kneepkens's insight:

Interesting success story, good weekend read.

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Fabiano Costa's curator insight, August 5, 10:19 PM

Ele é um dos homens mais ricos e mais poderosos do mundo, mas, possivelmente, você não sabe nada da vida dele.

Eli Katz's curator insight, August 6, 5:00 PM

Join us in hearing the latest research findings of the Boston Connect  social media hub. For more information contact online@boston.co.za

Eli Katz's curator insight, August 6, 5:22 PM

Join us in hearing the latest social media findings of Boston Connect at our next social media seminar

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My Advice To Anyone Starting A Business Is To Remember That Someday I Will Crush You

My Advice To Anyone Starting A Business Is To Remember That Someday I Will Crush You | Competitive Edge | Scoop.it

As you might imagine, I often get asked by young entrepreneurs for advice on how to start a business. What many seem to want is some sort of trick, some magic set of tools that will allow them to launch a thriving startup from scratch. Well, there’s no magic involved, but the keys to success are quite simple: Value your customers, hire well, find a market that isn’t being served, and realize that someday I will utterly crush you. Read more: click image or title.

Marc Kneepkens's insight:

Scary thought from Jeff #Bezos. 

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This is What Amazon's Jeff Bezos Understands and Walmart Doesn't

This is What Amazon's Jeff Bezos Understands and Walmart Doesn't | Competitive Edge | Scoop.it

The latest evidence of Jeff Bezos’s strategic genius arrives in a new report revealing Amazon’s utter dominance of e-commerce. It’s worth every business leader’s study. This is the world’s fifth-most-valuable publicly traded company, worth $395 billion—more than AT&T and Verizon combined, for example. How did it get there? Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

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Via THE *OFFICIAL ANDREASCY*
Marc Kneepkens's insight:

#Amazon keeps on growing and beating the competition. Learn what they're doing better.

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THE *OFFICIAL ANDREASCY*'s curator insight, August 1, 5:42 AM

Amazon.com's CEO has built the world's fifth most valuable public company by acting as a strategic genius.

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Startup Fundraising: The Executive Summary

Startup Fundraising: The Executive Summary | Competitive Edge | Scoop.it

As you prepare for your startup fundraising effort, you need to master the Executive Summary, Presentation and Financial Model before you can present.

The Executive Summary, Presentation and Financial Model are your marketing collateral to sell your product. You’ll build a funnel of prospects, requiring both research and introductions.

The goal is to create competitive term sheets, from multiple investors, for your growth capital. Read more: click image or title.

 

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Marc Kneepkens's curator insight, July 26, 7:49 AM

Some basics you need to have before #raising any kind of #funding.

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The 25 Most Expensive AdWords Keywords (And Why They're So $$$)

The 25 Most Expensive AdWords Keywords (And Why They're So $$$) | Competitive Edge | Scoop.it

Some highly competitive businesses have to pay an average of $50 or more per click! Here are the top 25 most expensive keywords in Google AdWords (and why). 

 

 

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Via Brian Yanish - MarketingHits.com
Marc Kneepkens's insight:

Very interesting article on #Keywords. Important if you want to market your product or service online. Excellent information.

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Christine Bahu's curator insight, July 24, 1:56 PM

Searched "urgent problems" like "emergency dental care" can be some of the most expensive keywords to buy.