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Social Media is Hard: The 2013 Landscape of Social Networks in one Infographic

Social Media is Hard: The 2013 Landscape of Social Networks in one Infographic | Competitive Edge | Scoop.it
After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism

Via Ally Greer
Marc Kneepkens's insight:

Cool images of the ever changing social media environment. Explore.


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Val Stilwell MSCS's curator insight, July 22, 2013 1:45 PM

A bit of perspective but don't get overwhelmed!

Witmer Group's curator insight, December 7, 2013 5:31 PM

LOVE this visual!  

OnePulse's curator insight, Today, 11:29 AM

Very cool.

Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
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Join the League of Extraordinary Bosses: 4 Habits to Cultivate

Join the League of Extraordinary Bosses: 4 Habits to Cultivate | Competitive Edge | Scoop.it

As most employers grapple with low employee engagement, many workplace observers wonder just how the downward spiral begins.

Sometimes the low level of employee engagement is triggered by poor leadership pervading the entire company. This can be overcome, however, if leaders come to understand what makes an effective boss.

The most effective managers are those who value transparency, practice two-way communication, provide constructive feedback and above and beyond to serve their employees.

Take a look at one of America's most effective business leaders, Mark Zuckerberg. The Facebook CEO believes not only in his company and product but also his employees. He listens to his employees, values transparency and builds relationships.

Good bosses also ensure that staffers have the resources and guidance needed to accomplish their goals.  

To become a highly effective boss, embrace the following four habits:

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Via Anne Leong, Michael Binzer
Marc Kneepkens's insight:

Bosses or managers who don't respect those rules are into power tripping. They don't last long in this ever changing business environment. If they do, they take the company down with them.

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Michael Binzer's curator insight, July 5, 7:17 AM

I believe in this - transparency, openness, no hidden agendas and first and foremost to serve my COLLEAGUES.

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39 Signs You're Dating an Entrepreneur

In case you need verification, here are a few dead-giveaways.

They know the quickest, most direct route from their house to yours, utilizing back roads even your GPS doesn't know.

Entrepreneurs know how to find and capitalize on loopholes. They're always looking to beat the system.

They have a handful of parking tickets stashed in their glove box.

Entrepreneurs tend to have problems with authority.

They take you to matinee movies to save money (and forget stopping at the concession stand--you better bring your own popcorn and Raisinets). Entrepreneurs aren't rolling in the dough financially, or at least not in the beginning.

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Marc Kneepkens's insight:

39 Signs! And most of them are right on! Funny! Or not?

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Coaching on How To Ask Powerful Questions

Coaching on How To Ask Powerful Questions | Competitive Edge | Scoop.it

Here are ten ways asking questions can help us be more effective leaders and create breakthroughs in our impact.

If there were one single tool that would help you inspire greater creativity, drive stronger engagement, and get better results,would you try it?

It’s called a question.

Voltaire said “Judge a man by his questions rather than his answers”.

In my executive coaching practice, asking the right questions is the single most important tool I use to help others discover and grow themselves as leaders.

To read the full article, click on the title or image.




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Via donhornsby, Michael Binzer
Marc Kneepkens's insight:

Questions will start the process of communication, resolving, thinking, etc. Great article.

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donhornsby's curator insight, May 27, 9:21 AM

(From the article): 

Here’s the real challenge to asking good questions. It requires a shift in our own mindset as leaders. We have to let go of three ego needs that hold us back.

Let go of the need to be superior or to prove ourselves (e.g. I’m the smartest person in the room so let me tell you everything I know).Let go of the need to control outcomes (e.g. the best and most efficient way to do this is my way, so let me just help you by telling you what to do).Let go of the need for perfection or need to succeed without any tolerance for failure (we have to do this perfectly because anything less than success will make us or me look bad).

This is where executive coaching really works to uncover limiting beliefs and paradigms we have so we can let our curiosity naturally flow through. Do these apply to you?

 

Michael Binzer's curator insight, June 25, 4:36 AM

Ten good ways to ask difficult questions. Worth reading

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You Don’t Have to Start Big, You Just Have to Start

You Don’t Have to Start Big, You Just Have to Start | Competitive Edge | Scoop.it


When you have a big task ahead you, getting started is the toughest part. Henrik Edberg of The Positivity Blog suggests you stop thinking about how you should start and just start.

Nothing's better than sinking your teeth into a satisfying after-hours side project—or what I guess most people may just call a hobby. But after 10 hours at work, it's not always easy to muster the energy to switch off your TV and go to work on your project. The trick I use is simple, self-evident, and it works. Getting started is everything.

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Via Official AndreasCY, Gebeyehu B. Amha
Marc Kneepkens's insight:

Just Do it! After the first step another one reveals itself.

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Official AndreasCY's curator insight, June 21, 5:35 PM

What are you waiting for?

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The 7 Critical Success Factors for a Services Business - Entrepreneur

The 7 Critical Success Factors for a Services Business - Entrepreneur | Competitive Edge | Scoop.it

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. 

If your forte is a service, such as consulting or website design, it’s harder to find guidance on what will get you funded, and how you can scale your business.

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. You have no shelf life, so you can’t make money while you sleep.

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Via Fred Zimny, Luis Costa
Marc Kneepkens's insight:

Good information for service businesses. Be unique, value yourself, stand out, look for referrals, offer advice, etc.

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Seven Startup Metrics You Must Track - Forbes

Seven Startup Metrics You Must Track - Forbes | Competitive Edge | Scoop.it

The Seven Startup Metrics You Must Track
Forbes

Not spending enough time gauging your business’s progress can be just as harmful as wasting your time with needless emails or Excel sheets. You may be so focused on getting your business to the next level, chasing funding and finding the right talent, that you are ignoring developing metrics to monitor your success.

But without strategic planning, you’re lost. And you can’t plan if you have no frame of reference for where you are.

I’ve found that these seven metrics (which roll up into three top-level categories: sales metrics, customer metrics, and finance metrics) are good starting points.

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Via Kristine Santos, Martin (Marty) Smith, malek
Marc Kneepkens's insight:

If you want to creat an amazing business you have to keep track of your progress. Test, implement, adjust, keep on creating.

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Martin (Marty) Smith's curator insight, June 21, 12:51 AM

Agree, our Triangle Startup Factory Funded startup is tracking most of these "magic metrics".

malek's curator insight, June 21, 6:19 AM

Conversion to paid rate: if you started with a freemium model

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A Rare Peek Inside Amazon’s Massive Wish-Fulfilling Machine | Business | WIRED

A Rare Peek Inside Amazon’s Massive Wish-Fulfilling Machine | Business | WIRED | Competitive Edge | Scoop.it
Through the engineering of its fulfillment centers, Amazon has built the world's most nimble infrastructure for the transfer of things. We step inside to see how the formidable system works.

The first thing I saw when I walked into Amazon’s Phoenix warehouse was a man riding on a giant tricycle. Behind him, yellow plastic tubs the size of office recycling bins whizzed by on a conveyor belt. On the wall above, six massive words called out to the 1,500 workers who pass through metal detectors each day as they enter this million-square-foot cavern of consumerism: “work hard. have fun. make history.”

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Marc Kneepkens's insight:

Wow! This brings up many questions. It looks like science fiction. Check out the pics.

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Develop an experience, not just a product | The Venture Company

Develop an experience, not just a product | The Venture Company | Competitive Edge | Scoop.it

My 3-year-old daughter uses my iPhone to play music videos and YouTube videos and has not touched a PC (or better, a Mac) yet. With the same content available on either she's obviously seen me operate my Mac and looks over my shoulder now and then, but finds all the keys and even the "Magic-mouse" complicated. Clearly a usage experience is more important to her than sheer processing power. Sounds familiar doesn't it? Nintendo anyone? What I see in so many early business plans today is the old-fashioned notion of deep technology expertise, something most traditional investors still harp on. I see too many BMW engines being developed without attention being paid to the development of The Ultimate Driving Experience®. True, you can't build the driving experience without great engines, but BMW, like no other vendor understands that the total experience is the selling point. In the end, technology will become commoditized and its differentiation will be determined by the way it interacts...

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Marc Kneepkens's insight:

Excellent observation. Keeping this in mind will create very loyal customers. This is an older article, but still very essential for any kind of business.

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To Find Your Next Great Business Idea, Narrow Your Focus

To Find Your Next Great Business Idea, Narrow Your Focus | Competitive Edge | Scoop.it
A winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable.

When you’re just starting out in business, narrowing your target market can be difficult for fear you’ll be excluding part of your potential customer base.

But if you can clearly define a market and its needs upfront, you can tailor your product or service offerings narrowly to meet that demand and quickly gain more wallet share than your competitors.

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Via Official AndreasCY
Marc Kneepkens's insight:

Good idea: narrow down and find a new niche. This article is illustrated with some great examples. 

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Official AndreasCY's curator insight, June 16, 8:28 AM

Companies with focus grow precisely because their niche is so distinctive.

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The Cost of Unhappy Customers to your Business

The Cost of Unhappy Customers to your Business | Competitive Edge | Scoop.it
An infographic The Cost of Unhappy Customers to your Business
A great infographic outlining the Cost of Unhappy Customers to your Business

Do you know the cost of unhappy customers to your company? We are living in the age of the empowered customer—a time when a single Facebook post or tweet can dramatically impact a company. While positive customer experiences broadcasted online can reach more people than a Super Bowl ad, negative customer experiences spread even faster and more broadly, with possibly devastating effects on your business. The reality is that unhappy customers are costly—but they don’t have to be if your company takes the right approach. Engage with your empowered customers through continuous, long-term collaboration and unlock their potential as valuable assets to your company!

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Via TechinBiz
Marc Kneepkens's insight:

Reading the story of the musician who was treated badly by United Airlines does not surprise me. Just about every contact I've had in the last few years flying on United (which I now totally avoid), has been terrible. From grumpy employees, to stupid rules and 'creative' fees.

In my opinion: the worst airline in the world.

I should be totally honest though: I met a few nice and helpful employees, trying to clean up the company's mess.

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Progressive training's curator insight, June 13, 11:37 AM

The Cost of Unhappy Customers to your Business 

 

#sales #management 

Training in Business's curator insight, June 13, 11:49 AM

The Cost of Unhappy Customers to your Business

 

#business #management 

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Wearables At Work Will Reshape The Office

Wearables At Work Will Reshape The Office | Competitive Edge | Scoop.it

Salesforce, the maker of online tools for tracking customers and helping employees collaborate, is the latest company to try and capture the buzz around wearable devices, following in the Nike-clad footsteps of Samsung and Apple. Earlier this week, it introducedSalesforce Wear, a set of code libraries to help build apps that connect Salesforce's data with smartwatches, activity trackers, computerized glasses, and other sensor-laden gadgets we wear on our bodies.


The obvious thing to do with this software is build simple notification apps. Meetings get more productive if employees aren’t constantly pulling out their smartphones, and can instead stay in touch with a simple glance at the wrist. But I'm more intrigued by the notion of connecting the world of work to the world of fitness.

To read the full article, click on the title or image.



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Via Brian Yanish - MarketingHits.com
Marc Kneepkens's insight:

Easier to look at your phone than pull out your smartphone. Very interesting article.

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5 Tips To Become a Morning Person

5 Tips To Become a Morning Person | Competitive Edge | Scoop.it

A majority of people in the world are night owls, staying up late either catching up on “to-do” lists, watching a late night show or socializing with friends, but is staying up late into the night and sleeping later in the morning a smart approach?

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Via Official AndreasCY
Marc Kneepkens's insight:

Being a morning person definitely makes you more competitive. You can get an incredible amount of work done in the morning, and then you still have the whole day available to be creative and relaxed and to enjoy what you do, or want to do.

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12 Business Questions You Should Ask Yourself Today

12 Business Questions You Should Ask Yourself Today | Competitive Edge | Scoop.it


What single business-related question should every young founder ask themselves tomorrow and why?

The following answers are provided by the Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

To read the full article, click on the title or image.



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Via Alldens Lane
Marc Kneepkens's insight:

Some tough questions. Good to look over this list once in a while.

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Is Work Killing You? In China, Workers Die at Their Desks

Is Work Killing You? In China, Workers Die at Their Desks | Competitive Edge | Scoop.it
Chinese banking regulator Li Jianhua literally worked himself to death. After 26 years of “always putting the cause of the party and the people” first, his employer said this month, the 48-year-old official died rushing to finish a report before the sun came up.

China is facing an epidemic of overwork, to hear the state-controlled press and Chinese social media tell it. About 600,000 Chinese a year die from working too hard, according to the China Youth Daily. China Radio International in April reported a toll of 1,600 every day.

To read the full article, click on the title or image.




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Via Official AndreasCY
Marc Kneepkens's insight:

Dedication to 'work' is very different in countries such as Korea, China,  Japan... However, a balance is necessary. Dead workers aren't helpful anymore for the company!

I have personally seen in the education system how some Asian kids are brought up in a very different culture, very demanding...

They get great results, but apparently, they pay a huge price.

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Official AndreasCY's curator insight, June 30, 12:18 AM

About 600,000 Chinese a year die from working too hard, according to the China Youth Daily newspaper.

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Traits of Truly Agile Businesses

Traits of Truly Agile Businesses | Competitive Edge | Scoop.it

Many organizations, in pursuit of growth, understand the need to be agile in every aspect of their business—from faster decision making to more flexible operations to collaborative ventures. Yet, there is often a gap between that awareness and cohesive action. The Accenture study on agility explores the common characteristics of agile businesses.

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Via Kenneth Mikkelsen, Gary Bamford, David Hain, Ivan Berlocher
Marc Kneepkens's insight:

Agile explained.

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Kenneth Mikkelsen's curator insight, June 24, 2:24 AM

Read Accenture’s research to understand how leaders act to become more agile.

Lisa McCarthy's curator insight, June 24, 6:47 AM

Good article on the "Agile Organisation".

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Start Up Culture Everywhere

Start Up Culture Everywhere | Competitive Edge | Scoop.it

Six things you can do to increase innovation and productivty even where you work.

When I was at SXSW in 2014 people from varied kinds of businesses (marketing, healthcare, education) were throwing out terms like Scrum, Design Thinking and Failing Fast more than the famous southby SWAG.

These same terms popped up again a few weeks later when I was at a meeting with Hyatt’s digital marketing team in Chicago. Hyatt’s digital team is tasked with driving cultural change throughout the corporation and explained they were accomplishing this with Design Thinking, Failing Fast and Social Is a Behavior.

These terms describe how some businesses are responding to the escalating pace of innovation in a digital marketplace. It seems that digital technologies, like mobile communications, the interactive web and big data, are underpinning organizational change in many businesses. It’s interesting that in some cases digital teams are reaching outside the walls of the marketing department to lead this change.

This makes a weird kind of sense. Digital teams are early adopters of online tools that help them collaborate and communicate in a fast paced and complex environment. They also work in a field that changes so rapidly that daily focused learning is a priority. These are skills have inadvertently equipped them to lead organizational change. Will we soon start seeing Chief Marketing Officers setting business organizational strategy? Maybe.

It follows that analyzing some of the cultural and work processes underpinning how digital teams structure themselves and their work may provide valuable insight for any organization striving to gain a competative edge by nurturing an innovative culture.

So to that end here are 6 things any organization can learn from digital teams.

To read the full article, click on the title or image.




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Via Matthew Quetton, Gebeyehu B. Amha
Marc Kneepkens's insight:

Catching up with some 'Start Up' culture and terminology...

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Matthew Quetton's curator insight, June 18, 10:54 AM
Great article by my friend Jill Thomas cataloguing the various approaches to iterative thinking. As a past product designer, entrepreneur, and growth advisor, I can attest to how important this way of thinking is in today's fast moving world. You don't know until you try, and you have to be open to what you experience when you do. Go for it people!
Michael Binzer's curator insight, June 18, 12:56 PM

Tips for increasing innovation - something for communities that focus on startups on a practical level

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How to take criticism well

How to take criticism well | Competitive Edge | Scoop.it

No one likes getting criticism. But it can be a chance to show off a rare skill: taking negative feedback well.

It is a skill that requires practice, humility and a sizable dose of self-awareness. But the ability to learn from criticism fuels creativity at work, studies show, and helps the free flow of valuable communication.

Tempering an emotional response can be hard, especially "if you're genuinely surprised and you're getting that flood of adrenaline and panic," says Douglas Stone, a lecturer at Harvard Law School and co-author of "Thanks for the Feedback."

Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Criticism



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Via Gust MEES
Marc Kneepkens's insight:

Criticism is hard. Taking it well and turning it around in a positive will create respect. The article has some good examples and ideas.

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David Hain's curator insight, June 29, 2:28 AM

Feedback is the DNA of development. Learn how to ask for it and take it.  Oh...and the more you give, the more you get!

Mark Dhamma's curator insight, June 29, 12:45 PM

Criticism is feedback, feedback improves performance- Embrace!

Eliane Fierro's curator insight, July 1, 12:20 AM

Embrace criticism!

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How Underdogs Can Win

How Underdogs Can Win | Competitive Edge | Scoop.it

When Vivek Ranadivé decided to coach his daughter Anjali’s basketball team, he settled on two principles. The first was that he would never raise his voice. This was National Junior Basketball—the Little League of basketball. The team was made up mostly of twelve-year-olds, and twelve-year-olds, he knew from experience, did not respond well to shouting. He would conduct business on the basketball court, he decided, the same way he conducted business at his software firm. He would speak calmly and softly, and convince the girls of the wisdom of his approach with appeals to reason and common sense.

The second principle was more important. Ranadivé was puzzled by the way Americans played basketball. He is from Mumbai. He grew up with cricket and soccer. He would never forget the first time he saw a basketball game. He thought it was mindless. Team A would score and then immediately retreat to its own end of the court. Team B would inbound the ball and dribble it into Team A’s end, where Team A was patiently waiting. Then the process would reverse itself. A basketball court was ninety-four feet long. But most of the time a team defended only about twenty-four feet of that, conceding the other seventy feet. Occasionally, teams would play a full-court press—that is, they would contest their opponent’s attempt to advance the ball up the court. But they would do it for only a few minutes at a time. It was as if there were a kind of conspiracy in the basketball world about the way the game ought to be played, and Ranadivé thought that that conspiracy had the effect of widening the gap between good teams and weak teams. Good teams, after all, had players who were tall and could dribble and shoot well; they could crisply execute their carefully prepared plays in their opponent’s end. Why, then, did weak teams play in a way that made it easy for good teams to do the very things that made them so good?

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Via Richard Platt
Marc Kneepkens's insight:

Yes, long story, but really interesting. Change the way the game is played, or the business is done, and you increase your chances of winning.

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Richard Platt's curator insight, June 21, 7:13 PM

A lengthy but worthwhile read from Malcom Gladwell - Bottom Line: Don't play by the other guys' rules and you can win 63.5% of the time, this is based on you and your firm's capability not necessarily the effort, and only in specific areas of your opponent's blind spots

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The Inbound Growth Hacking Bible

The Inbound Growth Hacking Bible | Competitive Edge | Scoop.it

As a term, growth hacking has been around since 2010, when Sean Ellis of Dropbox fame bemoaned the fact that he cannot easily find a suitable successor when he moves on from a project since there was no way to succinctly formulate the requirements of the job. However, as a practice, growth hacking has been around for much longer than that, usually performed by creative marketers or business owners who were dedicated to growth beyond anything else and who had the skills and daring to think outside of what generally constitutes out of the box thinking, so yeah, out of the out of the box thinking. If, somehow, this isn’t enough of an explanation of what growth hacking actually entails, how it is different from marketing, and what are the skills that you need to become a successful growth hacker, do read on.

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Marc Kneepkens's insight:

Growth Hacking explained.

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17 Unique Business Models Shaking Up the Marketplace

17 Unique Business Models Shaking Up the Marketplace | Competitive Edge | Scoop.it

These companies are rethinking revenue streams and creating value for parties on both sides of the transaction.

There are 23 million small businesses in America, and 543,000 more are started every month. So if you've got a business idea and you want to stand out from the crowd and succeed, you better have a unique value proposition, diverse revenue streams and loads of creativity. To inspire you, we've rounded up 17 unique businesses that have proven their model works. From retail apps to fashion upstarts, these companies are rethinking revenue and creating compelling value for parties on both sides of the transaction.

To read the full article, click on the title or image.



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Via Herve Perret, Edouard Estour
Marc Kneepkens's insight:

An explosion of creativity is happening all over the world. Great startups are setting the pace. New business models are there to be copied to other ideas.

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Is Coding the New Literacy? - Mother Jones

Is Coding the New Literacy? - Mother Jones | Competitive Edge | Scoop.it
Is Coding the New Literacy?
Mother Jones
In the winter of 2011, a handful of software engineers landed in Boston just ahead of a crippling snowstorm.

In the winter of 2011, a handful of software engineers landed in Boston just ahead of a crippling snowstorm. They were there as part of Code for America, a program that places idealistic young coders and designers in city halls across the country for a year. They'd planned to spend it building a new website for Boston's public schools, but within days of their arrival, the city all but shut down and the coders were stuck fielding calls in the city's snow emergency center.

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Via Bonnie Bracey Sutton, Gebeyehu B. Amha
Marc Kneepkens's insight:

The ways we think are changing. Computational thinking explained. Interesting article.

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Next Generation Customers Will Test Every Business - Startup Professionals Musings

Next Generation Customers Will Test Every Business - Startup Professionals Musings | Competitive Edge | Scoop.it

If you think your business has weathered the storm, think again. In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply.

An eye-opening list of insights was just released in a new book, “Build for Change,” by Alan Trefler, Founder and CEO of Pegasystems. He makes a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support.

As a backdrop, he defines the evolution already in progress from current Gen Y customers to a more demanding and less tolerant state (Gen D) that will make them even quicker and more technologically able to demonize and destroy your business, if it won’t meet their norms of interaction, personalization, and purpose.

While I’m not so sure that I agree that these represent the ultimate apocalypse of customers, I do believe the solutions he recommends should be taken seriously by every entrepreneur. I summarize here my interpretation of his key points:

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Marc Kneepkens's insight:

After posting the previous infographic about how one unhappy customer can be a disaster for your business, this is a more detailed and analytical approach to how to manage your business and deal with your clients in this rapidly changing business environment. Good stuff.

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10 Awesome Ways to Inspire Others

10 Awesome Ways to Inspire Others | Competitive Edge | Scoop.it

You learn quite a few things going through SEAL training. You learn how to focus. You learn perseverance. You learn the fleeting nature of pain. Most of all, you learn how to summon the last iota of inspiration to carry you through the day.

Effective leaders must choose the right tactic for the right mission, no matter if it’s the boardroom or the battlefield. Inspiring others comes in myriad different forms. Here are 10 leadership guidelines to inspire others:

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Via Sandra Brevett-Dib
Marc Kneepkens's insight:

Inspiring others is a powerful tool for teamwork and great leaders.

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Startups shell big bucks for ideas; part of seed capital used for investing in R&D - The Economic Times

Startups shell big bucks for ideas; part of seed capital used for investing in R&D - The Economic Times | Competitive Edge | Scoop.it
“Earlier big corporations such as IBM, and Bell, used to invest in R &D labs and hire top notch scientists, now startups to drive innovation,”
PUNE: One innovative idea can launch a company but expanding it requires a constant stream of new ideas that several startups are now willing to pay good money for.

Several of these ventures are setting apart nearly a fifth of their seed capital for investments in research and development in sectors ranging from information technology to online retail and clean technology. While those strapped for cash are collaborating with doctoral students, partnering with research agencies or hiring ..

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Marc Kneepkens's insight:

The Economic Times of India is a great source for information on Indian startups. Here is another interesting article.

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Startup pitch: PinMeTo wants to show businesses the importance of location data

Startup pitch: PinMeTo wants to show businesses the importance of location data | Competitive Edge | Scoop.it
In the quest for a way for businesses to improve the management and use of location data, PinMeTo was born.

PinMeTo has a dialogue with a large number of international companies and organisations in tourism and retail which see the problem as important and something that must be resolved.

Melkersson says:

“In the dialogue with our customer segment it has become clear that the problem is much bigger than you might think.”

Five reasons for businesses to pay more attention on location data:

  • You get free viral marketing from your visitors.
  • You will be more visible on search engines and social media.
  • You get extremely targeted marketing channels.
  • You get to know your visitors better and what they say about their visit with you.
  • You get to know if you have accurate information about your place on search engines and social media.

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Via Luis Costa
Marc Kneepkens's insight:

Location data can make a huge difference in marketing. Great initiative and very interesting article.

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