Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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The secret rules of the internet - TheVerge

The secret rules of the internet - TheVerge | Competitive Edge | Scoop.it

Today, YouTube’s billion-plus users upload 400 hours of video every minute. Every hour, Instagram users generate 146 million "likes" and Twitter users send 21 million tweets. Last August, Mark Zuckerberg posted on Facebook that the site had passed "an important milestone: For the first time ever, one billion people used Facebook in a single day."...

 

...The moderators of these platforms — perched uneasily at the intersection of corporate profits, social responsibility, and human rights — have a powerful impact on free speech, government dissent, the shaping of social norms, user safety, and the meaning of privacy. What flagged content should be removed? Who decides what stays and why? What constitutes newsworthiness? Threat? Harm? When should law enforcement be involved? Read more: click image or title.


Via Laurent BINDEL
Marc Kneepkens's insight:

This must-read article how huge social media companies, such as Google and Facebook, moderate content on their platforms. This is a huge task. Ultimately it affects everyone accessing the #internet. The stories of what these moderators went through and how policies have grown are of enormous importance. Please read and find out where we are at a global level of being humans.

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Marc Kneepkens's curator insight, April 18, 2016 8:35 AM

Find out how the internet is self regulated by the big #socialmedia companies such as Google, Facebook, Pinterest, etc. This is a very informative article that everyone should read, shocking at times and definitively worth the read. Humans still have a long ways ahead into evolving to a compassionate and sensible species.

Rescooped by Marc Kneepkens from Digital Marketing Digest
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How Retailers Can Use Social Media To Attract More Customers

How Retailers Can Use Social Media To Attract More Customers | Competitive Edge | Scoop.it

If your business marketing plan doesn't include social media strategies, you're already dead in the water. 


Via The Fish Firm II, Ally Greer
Marc Kneepkens's insight:

There's no way around it. Social Media are more important every day.


Watch this brief video presentation to find out about a great marketing template: https://growthink.infusionsoft.com/go/mpt/gt4045/

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Ellaine Wilson's comment, May 24, 2013 11:22 AM
There is no doubt that social media can bring in more traffic to your business
Oluwasemilogo Akinmuyiwa's comment, May 25, 2013 10:34 AM
My concern is the cost at which these things come to us marketer. There is no budget for small businesses.
Martin (Marty) Smith's curator insight, May 26, 2013 1:30 PM

Dead In The Water
Dead in the water indeed since your competitors are out there creating wiht social media, learning what works and building a following. Good luck catching up fast.

NOTHING happens all that fast in social media. You can create great campaigns that boost your social media 10x, but natural growth is SLOW and STEADY.

This means your social media strategy will need to DISRUPT to win and create trust at the same time. Those two ideas can be mutually exclusive so make sure to JUMP IN NOW or double your efforts now.

Rememer if you are not the lead sleddog the view is always the same :).