Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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Simple blogging rules that will turn you into a content super star - TreDigital

Simple blogging rules that will turn you into a content super star - TreDigital | Competitive Edge |

Blogging is no longer an exercise in creative writing (unless you are blogging just for fun). It is more science than art. Just writing a blog is no longer enough.

If you plan to generate revenue from content, you must marry your talent of a storyteller with your practical side.

First you should start with strategic content planning. Once you had a chance to map out your content, it is time to look at the elements of the blog.

How to turn your blog into a powerful lead generating machine

First you start with creating an outline for an essay. (Your college professor will be very proud of you now). Your blog should contain the main theme and 5 key ideas for topics. It will also an introduction, summary, headline and find an image. This gives you a basic outline for the blog.

Your next step is to add elements that will make your blog search engine and lead generation friendly. These include headlines, images, headers summarizing key ideas, lead magnets, and calls to action.

I’ve created a template that helps me structure all of our blogs. You do not have to follow this exact template as long as you are including some of the top elements. Read more: click image or title.

Get your Free Business Plan Template here: http://bit.l/1aKy7km

Marc Kneepkens's insight:

Your #blog generates trust, expertise, interest and #leads. This article has great guidelines and an excellent #visual to make that clear.

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The 10 Commandments of Content Marketing - Jeffbullas's Blog

The 10 Commandments of Content Marketing - Jeffbullas's Blog | Competitive Edge |

In a dark cave called Google labs, 600 mathematicians with PhD’s who live on a diet of corporate provided designer food and who hang out in an office disguised as a playground flicked a switch.

They let the Hummingbird update to their search engine algorithms loose.

Their goal?

Make finding information with their search engine a great user experience for billions who use their search engine to find “content” that excites and salivates the senses.

Content is the lifeblood and cornerstone of this knowledge web that is driven by search and social networks.

Content marketing evolves

Savvy social media marketers had a light bulb moment while on a love fest with Mark Zuckerberg. They realized that they wouldn’t just keep chasing Facebook likes in ever decreasing circles and would add awesome content as a key tactic to their marketing arsenal.

This came together and started an online trend and tsunami of content creation and curation. Content marketing is now being woven into the DNA of digital marketers who understand the power of content to attract and sell. Let’s have a closer look at the key principles of content marketing.

Here are the 10 commandments of content marketing.

To read the full article, click on the title.

Get your Free Business Plan Template here:

Marc Kneepkens's insight:

Another great article from Jef Bullas. Very complete, relevant, and exactly to the point. Good stuff. Great to keep as a reminder when writing or sharing content.

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