Men could learn a lot from women about building strong customer relationships. Here are three things we learned from women business owners that could help all entrepreneurs increase their success.
Before I founded Web.com, I watched as my wife faced many challenges as she launched and built her own business into a thriving company. The resources she needed to help her business grow online weren't either readily available or didn't exist, and it was a hard path to success. Her experience was a large part of what inspired me to found Web.com because I wanted to provide those resources to help entrepreneurs succeed.
Recently, Web.com commissioned a survey of 3,000 consumers and small business owners about how small businesses are building relationships with customers online and through social media. Forty percent of the small business owners surveyed were women, and it became apparent to me that the popular saying "Men are from Mars; women are from Venus" doesn't just apply to romantic relationships. It also holds true for business relationships, and how male and female business owners have notably different priorities for interacting with their customers online.
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Via Shelley Graves, Deb Bailey