Competitive Edge
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Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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8 Reasons Why I Did Not Read Your Content

8 Reasons Why I Did Not Read Your Content | Competitive Edge | Scoop.it
There can be multiple reasons why I did not read your content. Here are some you should consider and get right to find more readers!

You followed the advice – or the content marketing hype – and started producing content? And now you are frustrated because your content does not seem to attract as many readers as you expected?

Apart from expectations of traffic for a new content source often being far too high, there are multiple reasons why not as many people read your content as you would like. Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Growthink teaches how to FUND, build, grow, and sell a great business: http://bit.ly/2hn5ROb

Marc Kneepkens's insight:

Wow, great article. Find the reasons why your content is not featured and shared.

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Kirk Brown's curator insight, July 16, 3:16 PM

There is no substitution for good content. If you need visitors, write honestly about your expertise and people will listen.

Rescooped by Marc Kneepkens from Growth Insights from Growth Engine Labs
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The Simple Rules That Could Transform How You Launch Your Product

The Simple Rules That Could Transform How You Launch Your Product | Competitive Edge | Scoop.it
LaunchKit co-founder and CEO Brenden Mulligan, one of Product Hunt's most prolific users, shares his tips for a successful product launch.

In this exclusive interview, Mulligan shares five rules for startups releasing new products. A well-designed launch includes everything from messaging to metrics and press relations to marketing hooks. Every launch is a leap, but Mulligan’s tips will give your products the best lift.

Introduce Your Product Clearly and Succinctly —In That Order

Whether it's to distill your brand or communicate ideas 140 characters at a time, clarity and brevity are often invoked in technology and business. These qualities are especially critical during product launches, as new audiences decide in mere seconds to absorb or ignore it. In that window, Mulligan advises startups to make their product names clear and succinct, and be as unambiguous with messaging as possible. Here’s how: Read more: clik on image or title.



Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com



Via Growth Engine Labs
Marc Kneepkens's insight:

These tips are distilled from experience, very clear and practical. Worthwhile your read.

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The 5 Cornerstone Values that Build an Authoritative Online Presence

The 5 Cornerstone Values that Build an Authoritative Online Presence | Competitive Edge | Scoop.it

You've seen us talking a lot about authority -- authority with your audience, with search engines, with colleagues, with other web publishers.

Why do you want it? Because given the noisy, cluttered state of the web right now, it’s the authoritative site that earns the business.


  • It’s the site that delivers credible, effective solutions to customer problems.
  • It’s the site that attracts links from other authoritative publishers.
  • It’s the site that earns plenty of social sharing from an audience that wants to share high-quality, user-friendly content.
  • And it’s the site with a confident, ethical sales process that converts attention into business.

There are a lot of components to authority — site design, intelligent SEO, strategic content promotion.

But behind all of these is a single, non-negotiable element that every authoritative site needs. You’ll find a clue in the graphic that accompanies this post.

The “secret sauce” — the magic ingredient that makes the others work — is the intelligence and skill set of a talented, well-trained author.

In other words, the secret sauce is you.

To read the full article, click on the title...


Get your Free Business Plan Template here:

https://growthink.infusionsoft.com/go/freebptemplate/gt4045/
Marc Kneepkens's insight:

Some good essential things to keep in mind, good article.

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Marc Kneepkens's curator insight, August 2, 2013 11:45 AM

Essential to know this, good article.

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Simple blogging rules that will turn you into a content super star - TreDigital

Simple blogging rules that will turn you into a content super star - TreDigital | Competitive Edge | Scoop.it

Blogging is no longer an exercise in creative writing (unless you are blogging just for fun). It is more science than art. Just writing a blog is no longer enough.

If you plan to generate revenue from content, you must marry your talent of a storyteller with your practical side.

First you should start with strategic content planning. Once you had a chance to map out your content, it is time to look at the elements of the blog.

How to turn your blog into a powerful lead generating machine

First you start with creating an outline for an essay. (Your college professor will be very proud of you now). Your blog should contain the main theme and 5 key ideas for topics. It will also an introduction, summary, headline and find an image. This gives you a basic outline for the blog.

Your next step is to add elements that will make your blog search engine and lead generation friendly. These include headlines, images, headers summarizing key ideas, lead magnets, and calls to action.

I’ve created a template that helps me structure all of our blogs. You do not have to follow this exact template as long as you are including some of the top elements. Read more: click image or title.




Get your Free Business Plan Template here: http://bit.l/1aKy7km


Marc Kneepkens's insight:

Your #blog generates trust, expertise, interest and #leads. This article has great guidelines and an excellent #visual to make that clear.

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22 Useful Communities For Professionals, Startups and Businesses - Toolyo Blog

22 Useful Communities For Professionals, Startups and Businesses - Toolyo Blog | Competitive Edge | Scoop.it
Do you need to boost your startup growth? These are some of the most useful communities you can find: Advice: Quora: Quora is an awesome community to find great advice. You can also ask...
Marc Kneepkens's insight:

Great site with resources and ideas for startups and small business.

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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | Competitive Edge | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.
Marc Kneepkens's insight:

Agree, lots of great information. Recommended.


I want to add one thing, if you're looking to build a website and

  • get all the tools and information to create traffic
  • write excellent content
  • find the best ways to monetize
  • blog directly from the site
  • integrate with the social media and much more, take a look at SBI/Sitesell. Tens of thousands happy members have built sites that end up in the 2-3% top traffic sites in the world. Over 300,000 Facebook supporters. Classes taught in over 30 universities around the world. Check out the CTPM process that makes it all happen: http://ctpm.sitesell.com/welcome23.html
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