Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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Rescooped by Marc Kneepkens from Public Relations & Social Media Insight
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Netflix Knows Which Pictures You'll Click On--And Why

Netflix Knows Which Pictures You'll Click On--And Why | Competitive Edge | Scoop.it

A powerful picture is an incredibly efficient tool: The human brain can process an image in just a few milliseconds, so the right picture can spark someone's interest and convince a viewer it's worth exploring a new show in a single glance. Which is why, in 2014, Netflix began gathering consumer research specifically about the images on its service.

The research indicated that looking at images not only prompted users to watch content, but accounted for a whopping 82% of their time spent browsing (as opposed to, say, reading movie titles or descriptions). In other words, the images mattered almost four times more than the text describing the storyline. Members also spent only 1.8 seconds considering each title. "We know that if you don't capture a member's attention within 90 seconds, he or she will likely lose interest and move on to another activity," says Nick Nelson, Netflix's global manager for creative services. "Images become the most efficient and compelling way to help them discover the perfect title as quickly as possible."

Recently, Netflix—which is famously tight-lipped about its own data—has been doing experiments to better understand which images capture our attention and why, and shared some of its findings with Fast Company as well as in a post on its blog. The effort was both science and art: Data scientists analyzed user statistics, while creative teams considered the colors, emotions, and words that appear on pictures. The company tests several images for a single show or movie to try to discover what makes members click. Its first lesson was that images had to be high quality in order to draw viewers in. "We saw one clear thing," Nelson says. "Using better images to represent content significantly increased overall streaming hours and engagement."... Read more: click image or title.

 

 

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Via Jeff Domansky
Marc Kneepkens's insight:

Netflix know the power of #images. They analyzed the behavior of their clients browsing movies and how that correlates to their choices. The images or four times more important than title or descriptions.

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Jeff Domansky's curator insight, May 4, 6:52 PM

Fast Company shares some valuable insight on images from Netflix research, including the need for high quality images. Recommended reading.  9/10

Rescooped by Marc Kneepkens from Just Story It! Biz Storytelling
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How to Create Storied Videos to Capture Your Audience

How to Create Storied Videos to Capture Your Audience | Competitive Edge | Scoop.it

When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.


According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....



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Via Jeff Domansky, Karen Dietz
Marc Kneepkens's insight:

The importance of videos is growing. This is good information for your content strategy.

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Dennis Staples's curator insight, November 12, 2013 4:01 PM

Good insight on using YouTube effectively!

Marie-Ann Roberts's curator insight, November 16, 2013 5:33 AM

Youtube videos to promote Plumpton CMI Courses?

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Ten Benefits of Using Infographics - SiteProNews

Ten Benefits of Using Infographics - SiteProNews | Competitive Edge | Scoop.it

According to 3M Corporation and Zabisco, 90 percent of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text. The Internet has taken visual marketing to the next level and infographics are becoming a major part of that growth.Here are 10 benefits to using infographics in your marketing and on your website....

To read the full article, click on the title.


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Via Jeff Domansky, Marc Kneepkens
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Jeff Domansky's curator insight, November 6, 2013 8:33 AM

Just the basics. 10 tips for infographics success.

Marc Kneepkens's curator insight, November 6, 2013 9:20 AM

More and more infographics are telling great stories. Explore a great tool of 'visual' communications.

Rescooped by Marc Kneepkens from All about Visualization & Storytelling
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Turn Data Into Visuals: 28 Apps that Generate Reports and Charts

Turn Data Into Visuals: 28 Apps that Generate Reports and Charts | Competitive Edge | Scoop.it

A blog about productivity, workflow automation, company building and how to get things done with less work.

Humans love patterns—in fact, our superior ability to process patterns is what sets us apart from other species.

We still need help drawing conclusions from data, though. That’s where reports come in: They provide a visual overview of information, From summarizing work expenses to recapping research findings, reports help sort connect the dots.

But no one has the time to dig through data, make charts and lists, and turn every single project and activity into a report. That's where these 28 apps can help—they create reports for clients, team, and yourself in minutes. Read more: click image or title.

 

 

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Via Emeric Nectoux
Marc Kneepkens's insight:

A wealth of #apps and #tools for #efficiency to create #reports and #charts

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Patricia Delfer's curator insight, March 9, 1:04 PM

A wealth of #apps and #tools for #efficiency to create #reports and #charts

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15 Business Card Designs That Will Leave An Impression

15 Business Card Designs That Will Leave An Impression | Competitive Edge | Scoop.it

If you are asked to recall your favorite business card, I bet you don’t have an answer for it. No worries, me neither because who notices the generic look for business cards? Fact of the matter is, for many people, their business card is also a promotional tool for them, particularly when they are not attached to any organization – and some of them are really great attention-grabbers.

While most of us will fall back on a business card template or the minimalistic style, after going through all the considerations required of the card that will sell your services for you, sometimes it’s good to just let down your hair and have fun with it.

In this post we will show you 15 business cards that are anything but regular or normal. These cards will make you want to play with them.

To read the full article, and see some awesome desings, click on the title.


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Marc Kneepkens's insight:

This is really very creative, and I bet it's also very effective. Some of these designs are just incredible. Love it!

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