Competitive Edge
46.9K views | +4 today
Follow
Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
Your new post is loading...
Your new post is loading...
Scooped by Marc Kneepkens
Scoop.it!

3 Strategies to Create a Cult Following for Your Business

3 Strategies to Create a Cult Following for Your Business | Competitive Edge | Scoop.it

What do Starbucks, Crossfit, Southwest Airlines and Taylor Swift have in common?

Cult followings -- followings so strong that people look for excuses to bring them up in conversation or sing their praises on social media. There are reasons why you’ll probably never see anyone Instagram their coffee cup from McDonald’s.

Here are three strategies to create a cult following for your brand: Read more: click on image or title.



Get your Free Business Plan Template here: http://bit.l/1aKy7km


Marc Kneepkens's insight:

Build a #cult, go #viral. How do companies or people do it?


Here is a great line from the article about Southwest Airlines:


Speaking of machine, one of Southwest’s taglines that it puts on a picture of a plane is: “Without a heart, it’s just a machine.”

more...
No comment yet.
Rescooped by Marc Kneepkens from Internet Presence
Scoop.it!

Ten Benefits of Using Infographics - SiteProNews

Ten Benefits of Using Infographics - SiteProNews | Competitive Edge | Scoop.it

According to 3M Corporation and Zabisco, 90 percent of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text. The Internet has taken visual marketing to the next level and infographics are becoming a major part of that growth.Here are 10 benefits to using infographics in your marketing and on your website....

To read the full article, click on the title.


Get your Free Business Plan Template here:

http://bit.ly/1aKy7km


Via Jeff Domansky, Marc Kneepkens
more...
Jeff Domansky's curator insight, November 6, 2013 8:33 AM

Just the basics. 10 tips for infographics success.

Marc Kneepkens's curator insight, November 6, 2013 9:20 AM

More and more infographics are telling great stories. Explore a great tool of 'visual' communications.

Rescooped by Marc Kneepkens from Travel Startup Hub
Scoop.it!

Startup pitch: PinMeTo wants to show businesses the importance of location data

Startup pitch: PinMeTo wants to show businesses the importance of location data | Competitive Edge | Scoop.it
In the quest for a way for businesses to improve the management and use of location data, PinMeTo was born.

PinMeTo has a dialogue with a large number of international companies and organisations in tourism and retail which see the problem as important and something that must be resolved.

Melkersson says:

“In the dialogue with our customer segment it has become clear that the problem is much bigger than you might think.”

Five reasons for businesses to pay more attention on location data:

  • You get free viral marketing from your visitors.
  • You will be more visible on search engines and social media.
  • You get extremely targeted marketing channels.
  • You get to know your visitors better and what they say about their visit with you.
  • You get to know if you have accurate information about your place on search engines and social media.

To read the full article, click on the title or image.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via Luis Costa
Marc Kneepkens's insight:

Location data can make a huge difference in marketing. Great initiative and very interesting article.

more...
No comment yet.