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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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A list of great Startup Tools to ensure success for your new Business Startup

A list of great Startup Tools to ensure success for your new Business Startup | Competitive Edge | Scoop.it
Are you a startup owner then here are some startup tools for you to make your small business successful.

Job designation such as a “Startup Owner” may sound fantastic to many but actually it’s a 24/7 job that comes with  hectic situations and frustrations being caused by various reasons, which multiplies by 2x if you have an application as a product that helps users in some way. In this post we look at some startup tools that can help you on your way to success.

One of the main reasons why a startup owner may face tough situations could be due to the problems that may arise during the development phase of the application. Besides, there are financiers’ expectations and once the application is launched, you have to get your hands dirty with user experience, satisfaction and their expectations’ fulfillment.

In this tough and constantly challenging situation, it’s impossible for them to keep a track of everything unless they have some tools and apps that may assist them in managing and speeding up their work.

In the following article, I am going to list down the tools and apps that startup owners must have in order to keep track of everything and run the errands efficiently.

Pre-development Phase

Below is a list of applications that start up owners should have in order to stay ahead of everything in terms of managing a team, keeping oneself updated with industry news and more.

Not necessarily for the startup owners only, but feedly is a kind of tool that is helpful for anyone who frequently reads internet blogs, magazines and newspapers and wants to stay updated with  every news pertaining to  the industry.

For startup owners, it is important to stay up-to-date with all the new happenings in the app world as well as the niche that they are targeting and Feedly can help them do the same in minutes.

Before the application development phase, there is a complete round of crazy sessions including the idea development, brainstorming of ideas and more. In case you need to share these product development ideas as files over the Internet, it might turn out to be a little difficult sharing them on emails. This dropbox (alternate options could be box and Google Drive) utility can be very effective as this allows people to share one file with multiple users without sending emails, etc.

This is an amazing tool that cannot only be used in the pre-development phase but it can help one throughout the entire project. This tool helps you communicate with the team members who are either in-house or virtually working for you.

Under-Development Phase

In the following paragraphs, I am going to discuss the tools that you need when you are developing your application, a website for it and more.

This is a very important tool that almost every startup owner should use so that they can create multiple landing pages of their website and see which version is working well and which does not interact better with the audience.

Startup owners should have this tool so that they can gauge the performance of their marketing website in terms of how it is going to interact with the target audience and how they will respond to it.

Another tool that should be owned by the startup owners is Trello. This helps them divide the work amongst different departments and keep a track of it on real time basis.

This is actually an ideal tool for developers; however, if the startup owner is technically sound, s/he can double check if there are any security issues within the application.

Most of the applications are usually being launched without a proper check, and therefore, a number of security and code issues are detected in the later stage. This tool helps you get rid of all the problems before the actual application is being launched.

Beta Testing Phase

Google Analytics allows you to track the visitors of your website and learn more details about the web traffic that is visiting the website and the application itself.

This is an important tool for startup owners as this helps them understand the audience of the website, on the basis of which, they can perform tweaks and make other business decisions.

Cyfe is a marketing and CRM dashboard that allows startup owners to keep a track of the whole project under one roof.

Tout App is another important tool that not only helps you in the beta testing phase but it would also help the business once the application is being launched.

Tout App tells you what happens after you send the email to your preferred beta testing list. ToutApp also keeps you posted about details as in when people open your emails and click on the links. It helps you provide customized follow-up, either through another email or a phone call.

After the Final Launch

This is an email marketing tool that allows you to send customize email to your email list and see how they are interacting with the website and the application.

This tool is great not only to see how your list is reacting to your emails but it also helps you interact with your team more efficiently.

This app   helps you schedule your social media messages and sends them at a time when your target audience is found to be active. Buffer also keeps a track of how your audience is interacting with your social messages.

Mention is another important tool for the startup owners once they launch the app. Mention keeps a check on the web and sends you an email if someone mentions your application with the name somewhere, so that you can respond to it accordingly.

There are several apps being available in the industry but the above-mentioned ones are a few that can help startup owners keep track of the whole project and allow them to stay up to date with everything during the entire development process.

Are you a startup owner? Are you using any other applications and tools that help you work more efficiently? Please share with us in the comments section.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km




Via TechinBiz
Marc Kneepkens's insight:

Excellent list with great tools.

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BSN's curator insight, October 1, 2014 7:25 AM
Are you a startup owner then here are some startup tools for you to make your small business successful. #business #startup #tools
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29 Free Marketing Tools To Improve Your Work Today

29 Free Marketing Tools To Improve Your Work Today | Competitive Edge | Scoop.it
Everyone loves free marketing tools that can make your work easier. Give this list of 29 simple tools a try for greater marketing efficiency.

Aren’t shortcuts just the best?

While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it.

Finding a good marketing shortcut feels especially great, considering all that we marketers have to do in a day.

That’s why I went hunting for the top free marketing tools in a variety of marketing categories. These tools – all quick hits you can get started with easily – focus on everything from research and writing to benchmarking and analyzing. Here’s hoping you find the perfect shortcut for your work!

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Jaana Nyström
Marc Kneepkens's insight:

Amazing, all the tools that are available.

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Jaana Nyström's curator insight, March 5, 2014 3:14 PM

Interesting tools!

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5 Pillars of Visual Marketing Plus Some Free Tools

5 Pillars of Visual Marketing Plus Some Free Tools | Competitive Edge | Scoop.it
Visual marketing can be broken down into 5 pillars, and knowing them will help you to establish a plan to increase visibility and generate brand loyalty.

Visual marketing is one of those buzz terms circulating a lot lately. With the way the Internet itself has changed over time, that is to be expected. Users have a certain expectation that you have to meet, and a lot of it has to do with the visuals associated with the content you create. You are trying to engage people around the world with a universal language, one done through images rather than the standards of text.

Able to evoke emotional responses and long lasting associations, visual marketing is a crucial element to any strategy in branding today. Failing to meet this standard could be disastrous, and possibly lead to a lot of work with no payoff.

Isn’t that every company’s nightmare?

Visual marketing can be broken down into five pillars, and knowing them will help you to establish a better plan to increase visibility and generate brand loyalty.

To read the full article, click on the title.


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Marc Kneepkens's insight:

Excellent information from Ann Smarty from 'My Blog Guest'.

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The Best Software Tools to Run a Startup

The Best Software Tools to Run a Startup | Competitive Edge | Scoop.it

Time and money are precious commodities for entrepreneurs. With not much of either, here are a few tools to help run your media startup more efficiently.

There’s never been a better time to start your own company, and the explosion of online tools has gone a long way toward reducing startup costs.

But they can also be a huge time suck, a deep rabbit hole that gets you lost in maximizing process at the expense of product.

We’ve been down a few rabbit holes launching NerdWallet, a media startup focused on finanical tools, to find the right software tools to get the job done. The process is ongoing -- we try, discard and try again. And while there are some amazing applications out there, we have also learned that sometimes a trusty spreadsheet can do the job rather than an online tool that over promises and under delivers.

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Luis Costa
Marc Kneepkens's insight:

Some good ideas. Decide for yourself if those tools really make life easier and are worth the monthly fees.

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5 Business Tools and Apps your Employees will Love

5 Business Tools and Apps your Employees will Love | Competitive Edge | Scoop.it
From task execution to expense reporting and more, here's a look at five business tools that you, and your employees, will benefit from.

Your workforce is the backbone of your small business. Some may argue that it is your human resources department, or an external recruiter that makes it all possible. While that is certainly open to debate, one irrefutable fact remains: The quality of the people doing the work determines the quality of an organization.

Developing a quality workforce requires motivated employees; and motivated employees are engaged and productive individuals. Yet while motivation is not the sole responsibility of an employer, as a business owner, it pays dividends to do your part.

One of the best ways to equip your people is through the use of tools to help them do their job better, with ease. From task execution to expense reporting and more, here’s a look at five business tools that you, and your employees, will benefit from:

To read the full article, click on the title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via TechinBiz
Marc Kneepkens's insight:

Great tools. I especially like 'Expensify'. Keeping track of expenses is such a challenge.

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dan's curator insight, February 18, 2014 10:04 AM

#apps

TechinBiz's curator insight, February 18, 2014 12:40 PM

Business Tip: Looking for more Business Tools, then checkout our Great Pinterest Board Here: http://www.pinterest.com/technologyinbiz/business-apps/

aanve's curator insight, February 18, 2014 10:00 PM

www.aanve.com