When it comes to peer influence on social media, word-of-mouth is the most powerful way to impact the purchasing decisions of women.
Social media marketing is constantly picked over and analyzed in an attempt to distill the formula. But old-fashioned word-of-mouth recommendation still leads the pack in getting consumers to try out a product, particularly among women.
According to a study from Ladies Home Journal, influence from female peers is age agnostic. Of those surveyed, 82 percent often share their opinions on products and services and 79 percent have made a purchasing decision based on the experience of someone they know. So be sure to respond quickly to online customer service requests to avoid bad press.
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