Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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If Plan A Fails, Remember that You Have 25 Letters Left : The Art of Non-Conformity

If Plan A Fails, Remember that You Have 25 Letters Left : The Art of Non-Conformity | Competitive Edge | Scoop.it
Unconventional Strategies for Life, Work, and Travel

*My brand-new book, Born for This, is all about helping you find the work you were meant to do. This series explores some of these lessons.

Lesson: Craft backup plans. They will allow you to take more risks and make better choices.

There’s no shame in having a plan B, or even plans C–Z. Use the “if this, then that” method to make a backup plan for every career choice, and then make a backup for the backup. If one strategy doesn’t work, move to the next. Read more: click image or title.

 

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km


Via Sandra Brevett
Marc Kneepkens's insight:

Creating creative #strategies is the pathway to #success.

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Startups Need to Focus More Energy on Their PR Strategy

Startups Need to Focus More Energy on Their PR Strategy | Competitive Edge | Scoop.it
Startups need to keep in mind just how significant PR is to their success.

Once upon a time the tech unicorns of today were struggling small companies battling competitors for customers and fighting for the attention of venture capitalists. The secret behind the rapid growth of startups like Airbnb, Uber and Snapchat involves a special formula that includes strategic funding, a great product, consumer interest and of course, a great PR strategy. Without public relations, consumers would have no idea these companies existed. And with a lack of consumer interest there would be no incentive for venture capitalists to invest in the company. Read more: click image or title.

 

 

 Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more: www.Business-Funding-Insider.com


Via Michelle Mink
Marc Kneepkens's insight:

#PR is an essential element in building a succesful #startup. Not a simple task.

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Michelle Mink's curator insight, April 14, 8:18 PM
An important part of any marketing strategy.
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7 Key Steps to a Growth Strategy That Works Immediately

7 Key Steps to a Growth Strategy That Works Immediately | Competitive Edge | Scoop.it

http://snip.ly/b86z

If you don't have a tangible plan, you're actually losing business -- or you're increasing the chance of losing business to competitors.

If only half of startups survive more than five years and only one-third make it to 10, what’s the one thing you could do to ensure your company is sustainable? The answer is to create a growth strategy for your business, of course.

A growth strategy involves more than simply envisioning long-term success. If you don’t have a tangible plan, you’re actually losing business -- or you’re increasing the chance of losing business to competitors.

The key with any growth strategy is to be deliberate. Figure out the rate-limiting step in your growth, and pour as much fuel on the fire as possible. But for this to be beneficial, you need to take the following steps: Read more here: http://snip.ly/b86z



Get your Free Business Plan Template here: http://bit.ly/1aKy7km

"I have been receiving "Growing Your Empire" newsletter for about a year, and I appreciate the advice that you have been sharing on entrepreneurship - I have leveraged the information you've provided many times."
Alex Stolyar

Marc Kneepkens's insight:

A good growth strategy is absolutely necessary for building a new business or startup.

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Your on-demand startup won't be around in five years without these three things

Your on-demand startup won't be around in five years without these three things | Competitive Edge | Scoop.it

The supposed startup “bubble” and the on-demand economy are two of Silicon Valley’s most common discussion topics right now. VCs, media, and executives are all talking about them, and one of the most popular arguments is that the on-demand economy will be the first casualty of a bubble that is allegedly starting to burst.

The good news is that plenty of on-demand companies are thriving, innovating and doing exceptional things for the world. However, a slew of these businesses are fundamentally built on a model—on-demand delivery—that had no chance to begin with.

So-called “on-demand” companies can be divided into two categories: (1) those using technology as leverage for a new way of providing a service, and (2) those that classified a mobile app as “technology” and simply added “delivery." For many companies, on-demand is unnecessary. For example, I am a massage addict, and while it is nice to have a therapist come to my house, I don’t need my massage therapist “on-demand." I can keep to my regularly scheduled appointments. By contrast, companies like Uber/Lyft, Airbnb, and even Amazon have found ways to make an on-demand business that is both necessary and sustainable. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.ly/1aKy7km


Via Pantelis Chiotellis
Marc Kneepkens's insight:

What does it take to make your #on-demand #startup succeed?

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Elon Musk's Surprisingly Simple Secret to Success

Elon Musk's Surprisingly Simple Secret to Success | Competitive Edge | Scoop.it
From Paypal to Tesla, Elon Musk has one winning strategy all entrepreneurs should implement now.

On the cusp of his new Tesla release, Elon Musk has me, and other entrepreneurs, curious about what makes him a success. Like many of us, he took serious risks to get his companies off the ground (both figuratively, with Tesla, and physically, with SpaceX). He seems to take those risks and win, even when he "fails."

I found a simple, excellent theory for Musk's success that is applicable to all of us. It is from Farnam Street, which cites Musk's colleagues:  Read more: click image or title.

 

 

Get your Free Business Plan Template here: http://bit.l/1aKy7km

Marc Kneepkens's insight:

It's a very simple #strategy, and it almost guarantees #success. It has nothing to do with #failure.

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Marsien's curator insight, March 31, 4:33 AM

It's a very simple #strategy, and it almost guarantees #success. It has nothing to do with #failure.

Pierre Cellard's curator insight, March 31, 9:27 AM

Pierre's comment : It's a very simple #strategy, and it almost guarantees #success. It has nothing to do with #failure.

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The 5 Riskiest and 5 Safest Business Startup Ideas | Company Activities & Management > Company Strategy from AllBusiness.com

The 5 Riskiest and 5 Safest Business Startup Ideas | Company Activities & Management > Company Strategy from AllBusiness.com | Competitive Edge | Scoop.it
We uncover the five most- and least-risky startup ideas based on the state of the economy, market trends, new technologies, and other important criteria.


The first question to ask yourself when you decide to start a small business is, What business should I start? Or, better yet, What business should I not start? We asked IBISWorld, the world's largest publisher of industry research, to tell us which businesses are least likely to succeed in the U.S. economy today, and which are the most likely to succeed.


Here are five businesses you should not launch now under any circumstances, unless you have in mind some tax scheme that involves a quick trip to bankruptcy court.

Once you've seen our list of the five riskiest businesses, be sure to check out the second part of our slideshow featuring the five LOWEST-risk businesses to start.


To read the full article, click on the title.


Get your Free Business Plan Template here:

https://growthink.infusionsoft.com/go/freebptemplate/gt4045/
Marc Kneepkens's insight:

I don't agree with the local trucking idea, too much competition, the others are great though. If you're an entrepreneur, take a look.

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