Competitive Edge
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Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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Seven Tips For Starting A Tech Company Without Venture Capital

Seven Tips For Starting A Tech Company Without Venture Capital | Competitive Edge | Scoop.it
Just because you haven't raised a round doesn't mean you can't bootstrap a thriving business.

When starting a tech company, it can be tempting to make venture capital a priority, but finding it shouldn’t be what drives your business decisions. I knew I wanted to bootstrap my business, BuySellAds, so that I could follow my own goals. By following these next few tips, I was able to achieve success for my business without raising VC money. Here’s how you can too. Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Dave...I downloaded your business plan template...It is great!!!...My tax consultants say your plan is amazing. Thanks Dave!!!

Marc Kneepkens's insight:

Making the right choices when creating your #tech #startup.

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Dear Startups:  Here’s How to Stay Alive

Dear Startups:  Here’s How to Stay Alive | Competitive Edge | Scoop.it

Dear Startups: Here’s How to Stay Alive

There are storm clouds gathering over Silicon Valley – and it’s more than just El Nino. As a venture capitalist, I see a lot of data points within the private company marketplace.  Every Monday, I sit in a room with my partners and we discuss dozens of companies, both portfolio companies as well as those we are considering for investment.  When a market turns, we tend to see the signs earlier than the entrepreneurs working on the front lines.

This market?  I’d say it has turned.

It is going to be hard (or impossible) for many of today’s startups to raise funds.  And I think it will get worse before it gets better.  But, hey, my entrepreneurial friend, who ever said it was going to be easy?  One of my favorite expressions is: “that which does not kill us makes us stronger.”

So which is it going to be for you?  Tougher?  Or dead. Read more: click image or title.



Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com

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Marc Kneepkens's insight:

Another great article on how to make it through this pullback on #startup #funding. This is more in depth and complete. Very good advice.

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An Epic List of 100 Growth Hacks for Startups | SEJ

An Epic List of 100 Growth Hacks for Startups | SEJ | Competitive Edge | Scoop.it
This post contains 100 different growth hacks broken down into different stages: Customer Acquisition, Activation, Retention, Referral, and Revenue.

I recently launched my first SaaS product after four months of planning and design and another eight months of development. That gave me a LOT of time to start planning for growth and in particular, customer acquisition.

I read everything I could from Sean Ellis, Liam Gooding, Ryan Holliday, Andrew Chen, and many others.  In fact, I spent over 100 hours preparing one hundred different growth hacks to implement for my startup and I have prepared them for you to review below.

These growth hacks can be used by startups and established businesses as well. Take what you can and apply them, but remember, they won’t work for every business or strategy.

I broke these down into different stages, which Dave McClure came up with and appropriately named “pirate metrics” (due to the AARRR acronym). They are:

  • Acquisition
  • Activation
  • Retention
  • Referral
  • Revenue

Most of the growth hacks listed here are in the “Acquisition” stage. Read more: click image or title.



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Via Pantelis Chiotellis
Marc Kneepkens's insight:

Plenty of #GrowthHacks for #Startups or anyone wishing to improve their marketing. I'm sure some of these will be helpful.

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How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth | Competitive Edge | Scoop.it

I have always admired the transparency of companies like Buffer and Moz. They openly share data on the development of their business, including their revenue data and salary data. I also greatly appreciate the open approach of Tomasz Tunguz in sharing data about what works for SaaS businesses and the guys at Startups for the rest of us for practical, honest advice. We have learnt a lot from these sites, and we wanted to reciprocate by sharing lessons from our own experience. Read more: click image or title.




Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

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Marc Kneepkens's insight:

Offer a valuable service and grow your business consistently. Great overview and insights.

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Dutch city plans to pay citizens a ‘basic income’, and Greens say it could work in the UK

Dutch city plans to pay citizens a ‘basic income’, and Greens say it could work in the UK | Competitive Edge | Scoop.it

Utrecht takes step towards paying people a salary whether they work or not.

It’s an idea whose adherents over the centuries have ranged from socialists to libertarians to far-right mavericks. It was first proposed by Thomas Paine in his 1797 pamphlet, Agrarian Justice, as a system in which at the “age of majority” everyone would receive an equal capital grant, a “basic income” handed over by the state to each and all, no questions asked, to do with what they wanted.

It might be thought that, in these austere times, no idea could be more politically toxic: literally, a policy of the state handing over something for nothing. But in Utrecht, one of the largest cities in the Netherlands, and 19 other Dutch municipalities, a tentative step towards realising the dream of many a marginal and disappointed political theorist is being made.

Read more: click image or title.




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Marc Kneepkens's insight:

#BasicIncome is an idea popping up more and more. With #AI and #Robotics gaining ground the question arises: if there are less jobs all the time, what will happen? Giving people the assurance of covering basic living conditions will minimize administration's expenses and keep the economy balanced.



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Use These 24 Tools to Run Your Business From Anywhere in the World

Use These 24 Tools to Run Your Business From Anywhere in the World | Competitive Edge | Scoop.it

If you're one of the lucky few that enjoys the ability to work from anywhere you like, the following tools will help keep you productive -- no matter where you are.

Read more: click image or title.



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Marc Kneepkens's insight:

Great tools for travelers and independent #entrepreneurs to operate from anywhere.

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The Only Two Things You Need for Entrepreneurial Success

The Only Two Things You Need for Entrepreneurial Success | Competitive Edge | Scoop.it

There’s a disease spreading throughout the United States among today’s aspiring entrepreneurs. It's called the “big idea syndrome.” Many people assume that all that separates them from business and financial success is one great idea.  Having worked with several entrepreneurs over the years, I have discovered that what distinguish a thriving business owner from one that is barely surviving isn’t more start-up capital, more talent or even access to more resources (though having these things does help). It’s perseverance and self-belief.

Njeri Rionge, co-founder of Wananchi Online, East Africa’s first mass market Internet service provider, has used this mind-set to become a pioneer in the IT industry, a position typically reserved for men. “I have no time to think about challenges,” Rionge told How We Made it in Africa magazine. Because I convert them, they stop being challenges. I have been at many points where I knew the cookie was about to crumble, but my focus was [that] it cannot crumble. Therefore, I focus on the upward movement.” Read more: click image or title.



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Marc Kneepkens's insight:

What distinguishes one entrepreneur's success from another's failure?

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andy alagappan's curator insight, December 12, 2015 6:07 PM

Develop your unique value proposition 

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FI.co: Checklist: 10 Rules for a Great Startup Idea

FI.co: Checklist: 10 Rules for a Great Startup Idea | Competitive Edge | Scoop.it

Even though it's trendy in startups to say that ideas mean nothing and execution means everything, the reality is much less binary and much more nuanced. For example, even the world’s best entrepreneur with incredible execution will fail if their idea is fundamentally flawed, or if their market is too small.

Adeo Ressi, the Founder & CEO of the Founder Institute, preaches a list of "10 Rules to a Great Startup Idea"; an infographic of which was previously featured on Business Insider in an article by Megan Rose Dickey. This list provides a great starting point for people who want to evaluate their startup ideas at the very first stage. 

What we have found is that if an early-stage founder can check off the ten items below, they have a solid foundation by which to start a company. You are absolutely not assured success if you can check off these items (nor are you assured failure if you can’t), but your chances of success are much, much higher if you can. 

See the infographic below, and scroll down further for a full explanation. To see the infographic and article click on image or title.



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Marc Kneepkens's insight:

Great #infographic and #article.

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TransferWise Wants To Take Over The World

TransferWise Wants To Take Over The World | Competitive Edge | Scoop.it

TransferWise co-founder and CEO Taavet Hinrikus took the stage at Disrupt London to tell his company's founding story. TransferWise has had a big year, and it looks like 2016 will be a big one, as well.

TransferWise lets you save on bank fees when you need to make international transfers between multiple bank accounts. The startup’s secret sauce is a peer-to-peer model. For instance, if you have GBP and want to send EUR, TransferWise will automatically match you with people who want GBP and give you EUR in exchange.

But it doesn’t stop here, as TransferWise is totally transparent. Making transfers takes minutes, as the company takes care of everything once you have entered all the details. But how did Hinrikus come up with TransferWise’s idea?

“During my time at Skype when I realized this problem, at one point I moved from Tallinn to London. I had to go to a bank branch every month and move my money,” he said. “I looked at my statement and wow — first of all, it takes way too long for the money to arrive, and second I realized some money was missing.” Read more: click on image or title.



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Marc Kneepkens's insight:

#Disruption on the banking industry. Classic example of specializing on a narrow segment and proving to your potential clientele how much they save. Take a look at their website.

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The 11 biggest mistakes people make when they run a startup for the first time

The 11 biggest mistakes people make when they run a startup for the first time | Competitive Edge | Scoop.it
These are some of the most common mistakes that first-time start-up founders make, according to Quora. Don't make the same errors.

Startups are hard. And if you’re a rookie founder, things could fall apart easily.

So how do you make sure you don’t make dumb mistakes as a first-timer?

One way is to learn from the past and see what mistakes other people have made.

We’ve combed through Quora to find out the most common mistakes first-time entrepreneurs make.

Here are the 11 most common ones. Read more: click image or title.


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Via StartupYard
Marc Kneepkens's insight:

Mistakes for #startups illustrated with good quotes from #Quora and nice visuals.

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3 Strategies to Create a Cult Following for Your Business

3 Strategies to Create a Cult Following for Your Business | Competitive Edge | Scoop.it

What do Starbucks, Crossfit, Southwest Airlines and Taylor Swift have in common?

Cult followings -- followings so strong that people look for excuses to bring them up in conversation or sing their praises on social media. There are reasons why you’ll probably never see anyone Instagram their coffee cup from McDonald’s.

Here are three strategies to create a cult following for your brand: Read more: click on image or title.



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Marc Kneepkens's insight:

Build a #cult, go #viral. How do companies or people do it?


Here is a great line from the article about Southwest Airlines:


Speaking of machine, one of Southwest’s taglines that it puts on a picture of a plane is: “Without a heart, it’s just a machine.”

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62 Tips From Y Combinator’s Startup Instruction Manual

The world's most prestigious startup accelerator Y Combinator published a guide to founding companies called The Startup Playbook. Here are the top tips from YC's president Sam Altman.


To see the slides, click title.




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Marc Kneepkens's insight:

I really like slide 3. A 'must' have when starting up a great successful company.

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How To Build A Business That Matters

How To Build A Business That Matters | Competitive Edge | Scoop.it

We spoke to people who have helped build successful, seemingly enduring companies about what it takes to create a meaningful business.

It's now easier than ever to launch a company. But while 400,000 businesses flood the market in the United States every year, the vast majority of these will never get off the ground, much less be around in five years. By some estimates 80% percent of all startups will crash and burn.

So what are the secrets of companies that are able to stand the test of time? What does it take to create a business that matters to the world?

To begin to answer these questions, we've spoken to people from a wide range of industries—from beauty to technology to furniture—who have helped build successful and seemingly enduring businesses. While they each have their own strategies for creating products that stand out in a crowded marketplace, there was one thread that connected their outlooks: Each was fixated with understanding and catering to the needs of their customers.

Take Dropbox's head of design, for instance, who ensures that someone from his team is spending time with users every single day to find ways to improve the way that people work and collaborate online. Or how the founders of Birchbox have found ways to delight their customers at every stage of the purchasing process.

These people believe that mattering as a business means bringing value, delight, and meaning to the lives of their customers. Read on to learn how they work to create businesses that not only sell top-notch products or experiences, but also inspire others. Read more: click image or title.



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Marc Kneepkens's insight:

Finding #concepts that differentiate your business from the 'regular' way of doing things seems to be the key to being successful. Serve your clients, create something special, bring solutions.

Great great article. Highly recommended.


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The Tools Early-Stage Startups Actually Need to Understand Their Customers

The Tools Early-Stage Startups Actually Need to Understand Their Customers | Competitive Edge | Scoop.it
Segment Co-founder and CEO Peter Reinhardt has personally test-driven a tool a week for the last three years. Here he shares the toolkit you need to get the most out of your customer data.

After 18 months of struggling to get traction with two product ideas, Segment started its turnaround. What followed was a two-year stretch of growth from four to 60 people, thousands of new customers and $44 million over several rounds of financing. What was the trigger for such a significant inflection point? In the lead up to the sea change, Co-founder and CEO Peter Reinhardt and the team at Segment started to heavily lean into qualitative feedback tools like live chat widget Olark. It was embedded on each page and everyone from the newest hire to the co-founders were constantly learning from everyone using their product.

It’s hard to pin all this momentum on tools, but knowing how to leverage them is at the core of Segment’s business. The startup makes it easy to collect customer data and send it to any tool for any purpose, from analytics to marketing automation. That’s why Reinhardt has become intimately familiar with every tool that he can find that enhances customer data, personally test-driving about a tool per week for the last three years. Segment has integrated hundreds of tools to help over 6,000 customers, including Product Hunt, Atlassian and Instacart, build and refine their toolkit.

In this interview, Reinhardt draws from his extensive evaluation of tools to share how and when resource-constrained startups should select them. Here, he weighs in on the build-versus-buy debate, provides recommendations on which tools to consider across eight distinct categories, outlines the pitfalls to avoid when choosing tools and when to declare tools successful. Read more: click image or title

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Marc Kneepkens's insight:

Here is a high quality article on how to create success by using qualitative #feedback #tools

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Why Your Significant Other’s Buy-In Matters for Your Startup

Why Your Significant Other’s Buy-In Matters for Your Startup | Competitive Edge | Scoop.it
Even in the most resilient relationships, being the spouse or partner of an entrepreneur can take its toll. This spouse shares 5 ways to avoid resentment. 

When Ned Tozun and I married, he vowed during the ceremony that our life together would always be an adventure. I assure you he has over-delivered on that promise, thanks to his entrepreneurial career and his startup, d.light. The business has been like the child no one wants: helpless yet uncontrollable, demanding yet insatiable, and remarkably adept at coming between mom and dad.

A startup is always a family affair—the good news is your business and your relationship can flourish together.

In the last decade, the effort required to grow d.light led to countless missed holidays and broken appointments; it has contributed to physical illness and emotional meltdowns for both of us; it moved us to China for three-and-a-half years; it delayed our timeline for starting a family and upended my own career.

Unsurprisingly, Ned and I have had years-long disagreements about work-life balance, time management, and our family’s quality of life. We all know entrepreneurs whose marriages have suffered, even fallen apart, because of the stress and intensity of the startup journey. Even in the most resilient relationships, the ongoing instability and resulting resentment can take a significant toll. Read more: click image or title.



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Via Cat George
Marc Kneepkens's insight:

Great points for any couple in business. Living with #entrepreneurs or #startups is definitely a challenge. Turning it into a learning experience that allows you to grow closer is pretty awesome. Nice article.

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The smart marketing strategies behind Slack's extreme growth

The smart marketing strategies behind Slack's extreme growth | Competitive Edge | Scoop.it
Slack CMO Bill Macaitis was Slack's marketing employee number one. Here's how the startup, now valued at 2.8 billion, has skyrocketed to success.

File "less pointless emails" under "things every employee wishes for." Take that, and add "no more waiting around for a response" (and the accompanying internal debate on how long to hold off before following up) and you have a more streamlined and productive work communications system.

Meet Slack, a communications tool seeking to do just that, enabling teams to message each other in real time, among other functions. A plethora of options for customization, a sleek design plus bells and whistles like shortcut Giphy embeds have made Slack a leader in the space. The tech and investor community has caught on. In April, just about a year after launching publicly, Slack was valued at 2.8 billion.

Read more: click image or title.



Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com

Marc Kneepkens's insight:

Another #startup success story. Here it's all about the customer experience.

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What Technology Will Look Like In Five Years

What Technology Will Look Like In Five Years | Competitive Edge | Scoop.it

As a driver of technical innovation for a software company, a huge part of my job depends on forecasting how current tech trends will play out, merge, dissipate or expand. Here are some of my predictions of what the world will look like in 2020.


Revised Notions Of Ownership

Think of the things you use every day: your smart phone, your computer, your desk and so on. You own most — if not all — of those things.

However, in the future, you’ll probably share most of them.

We’ve recently seen a huge rise in the sharing economy; not only can you stay in someone else’s house via Airbnb, but you can sail in someone else’s boat through Sailo, fly in someone else’s private plane via OpenAirplane and go snowboarding with someone’s else’s board via Spinlister.

This is only the first wave. Major players like Google, Apple and Uber are developing car technology so that, in five years, rather than driving to the office in a car you own, you’ll drive to work in a car you ordered on your cell phone that morning. If you wanted, you could drive a different make and model every day. Read more: click image or title.



Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

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Marc Kneepkens's insight:

Here's a good overview of what #tech will bring for the very near future.

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Raluca Barett's curator insight, December 28, 2015 6:21 PM

Should we come back in 5 years' time and check what came true and what has actually exceeded expectations?

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7 Incredibly Simple But Effective Habits To Develop In 2016

7 Incredibly Simple But Effective Habits To Develop In 2016 | Competitive Edge | Scoop.it
From getting more sleep to learning how to forgive, these powerful habits will transform your life and open a greater path to success.

The new year is fast approaching which means we're all looking to the future. Some of us, like me, are hitting the gym to develop healthy habits early. Others are contemplating the next steps in their jobs and careers.

Just as a few tweaks in your exercise regime might do wonders for your body, so will a few tweaks to your daily habits do wonders for your professional life. Whether it's starting your own business or angling for the next promotion, here's 7 habits to develop that will power you into even greater success in 2016. I'll gladly toast to that!

Read more: click image or title.



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Marc Kneepkens's insight:

Merry Christmas and a Happy New Year!

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9 Top Venture Capitalists Share Their Best Advice for Entrepreneurs

9 Top Venture Capitalists Share Their Best Advice for Entrepreneurs | Competitive Edge | Scoop.it
When it comes to fundraising, it's a good idea to listen to the men and women doling out the dollars.

Pitching venture capitalists can be a fraught enterprise, particularly for entrepreneurs who have never done it before. With that in mind, we’ve asked leading venture capitalists at firms like Andreessen Horowitz, Greylock Partners and GE Ventures to share their best advice for startup founders seeking capital.

From specific tips on hiring to more general strategies on maintaining focus, this is your shot to learn from the pros. Read more: click image or title.



Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com

Marc Kneepkens's insight:
When it comes to fundraising, it's a good idea to listen to the men and women doling out the dollars. Isn't that the truth!
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How to Transform What You're 'Good at' into a Scalable Business

How to Transform What You're 'Good at' into a Scalable Business | Competitive Edge | Scoop.it
If side-hustling is one of your 2016 New Year's resolutions, here are five good questions to get you started.

It’s commonly said that if you do what you love, you’ll never "work" a day in your life. And, while that may not be absolutely true, much can be said for transforming your passions, interests and natural (or developed) talents into a scalable business.

Of course, running your own startup will take more than just passion, but it’s a good place to begin. So, how do you transform your talents into a scalable business?

Here are five important questions to ask yourself as you begin to hone your skills into a business that can thrive. Read more: click on your image or title.



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Marc Kneepkens's insight:

This is a big issue for most people. Usually you don't really know what makes you unique until you start getting comments or opinions from others. Five excellent questions shed some light on this very important 'problem'.



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How to Tell if Your Next Business Idea Is a Winner or an Epic Loser

How to Tell if Your Next Business Idea Is a Winner or an Epic Loser | Competitive Edge | Scoop.it

Nine out of 10 startups close up shop. Here are a few signs you're a winner.

Failure is so common among entrepreneurs that it's not only accepted, it's celebrated as a learning experience. I've failed several times in my life. I've gone from millionaire to broke several times. It's the life of an entrepreneur. Just because I have failed doesn't mean that I'm a bad person or a failure in life.

Even the most well-known and well-respected entrepreneurs, like Bill Gates, had business ideas that didn't pan out before finding success and have been in similar situations. And while there is some truth in the idea that you can learn something from failure, it's also unacceptable to continue to have the dismal stats that startups still garner: Nine out of 10 startups close up shop.

Why is this statistic so unacceptable?

Because in most circumstances it's avoidable.

CB Insights has been examining more than 100 failed startups and has discovered that the main culprit in most cases was that there wasn't a market need for their business idea. What? As Erin Griffith perfectly, and directly, states in Fortune:


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Marc Kneepkens's insight:

It's a lot easier to create products or services for existing markets than to create them. This article makes a great point.

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US predicts Paris climate talks will benefit from lessons of past mistakes

US predicts Paris climate talks will benefit from lessons of past mistakes | Competitive Edge | Scoop.it

White House officials say Obama is determined to take lead on climate change during talks set to begin on Monday with bilateral meeting with China.

Lessons from past failures will help push nations towards a robust climate change agreement that will push down greenhouse gas emissions, the White House has predicted.

The US has promised to take a leadership role during next week’s talks in Paris, with Barack Obama arriving on Sunday night for a number of high-level meetings designed to spur early momentum.

The UN talks start on Monday and will run until 11 December, with 138 heads of state expected to attend.

Obama will hold a bilateral meeting with Chinese president Xi Jinping on Monday morning that will send a “strong message to the world of their shared commitment to combat climate change and see a strong agreement reached”, according to Ben Rhodes, deputy national security adviser for strategic communications at the White House.

Read more: click image or title.



Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com


Via Hubert MESSMER @Zehub on Twitter, Stephane Bilodeau
Marc Kneepkens's insight:

A positive view on the reduction of greenhouse gas emissions.

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Stephane Bilodeau's curator insight, November 25, 2015 10:37 AM

“The stars are more aligned to reach agreement than I have ever seen before,” said Todd Stern, the US chief negotiator. “There is no comparison between Paris and Copenhagen in 2009. We have this opportunity, this moment. Countries are going to have to be willing to depart from some of their fixed positions to seek common good. We can get this done. We will get this done.”

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Filipina startup founder shares stage with Obama, Jack Ma

Filipina startup founder shares stage with Obama, Jack Ma | Competitive Edge | Scoop.it

Aisa Mijeno seizes the moment and tells US President Obama and Alibaba's Jack Ma that her company needs support.


MANILA, Philippines – She founded a local startup that provides alternative energy using salt water. On Wednesday, November 18, Aisa Mijeno, CEO of SALt (Sustainable Alternative Lighting) shared the stage with US President Barack Obama and world billionaire Jack Ma at the Asia-Pacific Economic Cooperation CEO Summit.

In a last-minute change in the summit's program, Obama moderated a session after his speech on climate change.

He then asked 30-year-old Mijeno, an engineer and co-founder of SALt, "How can the public and private sector help entrepreneurs like you?" Mijeno replied: "We’re trying to mass-produce the lamps. We just need someone to fund us to get the project moving."

The US president then pointed to Ma, who runs the world's top e-commerce platform, Alibaba, to the crowd's applause. Read more: click image or title.




Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com


Marc Kneepkens's insight:

#Billionaires and #Presidents can support small business initiatives in a big way. This Filipina #entrepreneur was able to seize the moment...

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Don't Let Your Startup Fail - Huffington Post

Don't Let Your Startup Fail - Huffington Post | Competitive Edge | Scoop.it
Startups are almost like real businesses, except they often lack a long term plan, a stable customer base, a staff and money. Finding those crucial ingredients is part of a startup's journey toward profitability and stability.

The talk here in Santa Monica is of startups. You can't get a kale salad or espresso without overhearing conversations about product-market fit, minimum viable product, or customer development as you munch your blast of green nutrients and slurp your caffeine.

At one time just another small seaside town with a pier, the little sister to Hollywood, the forgotten sibling to Culver City, Santa Monica is thriving, with new real estate development, new places to work, like WeWork, and even a new train line. Santa Monica has come of age. But there is something forgotten in all the startup excitement. Starting something is fun. Sustaining it is pretty hard.

Startups are almost like real businesses, except they often lack a long term plan, a stable customer base, a staff and money. Finding those crucial ingredients is part of a startup's journey toward profitability and stability. From what I have seen, many startups find those things out of order. They may get money first (and burn it off) or they may have a talented staff (but no money to pay them.) They may have a few customers but now way to find more. Let's figure out what should come first, and let's start with the obvious thing. Read more: click on image or title.



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Marc Kneepkens's insight:

Focus on what matters, you're building a business, not just writing some #code or have the #bigidea. Your #audience is what matters, give them what they want/need.

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5 Ways Startups Can Leverage Big Data for a Competitive Advantage

5 Ways Startups Can Leverage Big Data for a Competitive Advantage | Competitive Edge | Scoop.it
While data is an inhuman science, it can be applied to help leaders be more nimble with their business strategy.

Big data is growing rapidly, and not just among big corporations.

Data allows companies, both big and small, to improve their offerings and make more informed decisions -- and data-driven companies are more valuable in both perception and reality.

Sharran Srivatsaa recently told me how his company, Teles Properties, uses data intelligence for its brokerage model. By mining, spotting and visualizing patterns in hyperlocal micro-market data, Teles accurately predicts likely sales prices for clients and properties. The firm has given its real-estate agents a distinct market advantage and sold homes for the highest negotiated prices in the shortest times among its competitive group.

And then there ride-sharing sensation Uber, which has used big data to disrupt an entire industry. The app relies on regression analysis to determine which neighborhoods will be the busiest and activate “ surge pricing” to get more drivers on the road. Uber uses data as both a competitive advantage and a product.Earlier this year, Uber agreed to sell its data on customer travel patterns, joining the growing ranks of companies using data as a source of revenue.

Even an established firm such as GE is flexing some entrepreneurial muscle when it comes to big data. GE’s Predix software, which aims to integrate GE sensors to create a true Internet of Things, is capable of sensing maintenance needs, predicting breakdowns and sending performance data to R&D to rapid-cycle product enhancements.

The company is staking its claim in the age of data industrialization, and its price/earnings ratio continues to climb. That’s the perceived value entrepreneurs can also gain through big data.

Here are a few tips to start building a data-driven company:

Read more: click image or title.



Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com


Marc Kneepkens's insight:

#BigData is becoming big business. Find out why and how. If you're in business, you'll most likely have to deal with it one way or another.

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