Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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7 Public Speaking Fundamentals to Master

7 Public Speaking Fundamentals to Master | Competitive Edge |

One day you may deliver a speech to potential investors, clients or your peers at an industry conference. Are you ready?

Public speaking is often associated with a kind of grandiosity, as if you need to be a guest of honor at a formal event, to employ what we think of as “public speaking skills.” In reality, though, public speaking skills are used all the time, in multiple contexts. As an entrepreneur, you’ll be tapping into many of those contexts.

For example, you’ll be giving presentations to potential investors and clients. You’ll be doling out numbers and giving updates to your team. You might even be an interviewee in the media or a speaker for a major event. Whether you plan on speaking publicly on a regular basis or not, you’ll need to prepare yourself to speak as an entrepreneur, using these seven important public speaking fundamentals: Read more: click image or title.



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Via Daniel Watson, massimo facchinetti
Marc Kneepkens's insight:

There will be times in your life where you have to address a public. Here are some good tips that can help overcome the fear and improve your connection.

pertinentapplied's comment, April 22, 6:35 AM
Walter Gassenferth's curator insight, April 22, 6:55 AM
Speak in Public is a very important topic and often overlooked by business professionals. For those who speak the Spanish or Portuguese, more about business competencies can be read in
Tamsen Fadal's comment, April 25, 4:31 AM
Nice work
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5 Things Every Presenter Should Know About People, Animated

5 Things Every Presenter Should Know About People, Animated | Competitive Edge |
On the art of moving words that move people.

"The human brain starts working the moment you are born and never stops until you stand up t
Marc Kneepkens's insight:

This is excellent. Ever been worried about public speaking or presenting? Watch this.

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Suggested by Nick!

7 Marketing Strategies That Don't Scale (But We Did Them Anyways)

7 Marketing Strategies That Don't Scale (But We Did Them Anyways) | Competitive Edge |
Looking for the next growth hack? Stop looking. Try these 7 marketing strategies that don't scale instead.

Growing up, I was a really small guy. So after I finished high school, I was eager to hit the gym and pack on some muscle.

As I began lifting weights, I found myself surrounded by people way bigger than me. So in an effort to speed up my progress, I tried to lift as heavy as I could. I also started taking a bunch of supplements I didn’t need. I kept trying to get big fast.

My initial results? Abysmal.

Then a friend of mine said something that changed everything.

Chris… just focus on adding 5 more pounds to the bar every month. If you can do that, you’ll be able to lift 60 more pounds than you can today.

He was totally right… Within less than 2 years, I brought my bench press up from 65 lbs to 135 lbs.

Believe it or not, this same thinking works wonders when applied to business. Getting one new customer a day doesn’t sound like a lot. But when you stack that up over an entire year, you’ll have 365 people paying you money.

So rather than thinking about how to get 365 customers, start by just getting one. Then another. Then another.

Doing things that don’t scale...  Read more: click image or title.

Get your Free Business Plan Template here: http://bit.l/1aKy7km
Your BP template help me achieve the goals I've been trying for 5 years. The template led me to produce an effective tool to attract the investors I need.

Marc Kneepkens's insight:

#Scaling is all the rage these days. This article takes you back to business basics, from #customerservice, to live demos, speaking, conferences, etc. One way or the other, you can 'make' it happen if you really want to.

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