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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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Wearables At Work Will Reshape The Office

Wearables At Work Will Reshape The Office | Competitive Edge | Scoop.it

Salesforce, the maker of online tools for tracking customers and helping employees collaborate, is the latest company to try and capture the buzz around wearable devices, following in the Nike-clad footsteps of Samsung and Apple. Earlier this week, it introducedSalesforce Wear, a set of code libraries to help build apps that connect Salesforce's data with smartwatches, activity trackers, computerized glasses, and other sensor-laden gadgets we wear on our bodies.


The obvious thing to do with this software is build simple notification apps. Meetings get more productive if employees aren’t constantly pulling out their smartphones, and can instead stay in touch with a simple glance at the wrist. But I'm more intrigued by the notion of connecting the world of work to the world of fitness.

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Via Brian Yanish - MarketingHits.com
Marc Kneepkens's insight:

Easier to look at your phone than pull out your smartphone. Very interesting article.

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How Far Is Too Far: 5 Lessons From Retail Technology

How Far Is Too Far: 5 Lessons From Retail Technology | Competitive Edge | Scoop.it
Nordstrom was using wifi signals from smartphones to track customers’ in-store movements. Here are some retail technology lessons learned.


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Via Vasia Dimitropoulou
Marc Kneepkens's insight:

Especially with the recent hiccups around privacy, boundaries are going to be very sensitive.

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XPLAIN's curator insight, August 22, 2013 5:13 PM

Even though current technology presents retailers with the opportunity to gather huge amounts of valuable data about their customers' in-store behavior, they should always know where to draw the line!