Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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Content Marketing ROI: Do eBooks and White Papers Generate More Leads Than Blogs? A Data-Driven Answer

Content Marketing ROI: Do eBooks and White Papers Generate More Leads Than Blogs? A Data-Driven Answer | Competitive Edge | Scoop.it

Is it better to generate a few leads every day through a dynamic blog or to generate a massive amount of leads every month through a white paper or eBook?

There are so many content marketing formats that it can be hard to decide which to focus on. White papers, ebooks, slideshares, blogs, infographics, curated content, videos, etc. They all have their merits but don’t come at the same cost. On one hand you have long form, epic content that can take days/weeks to produce. On the other you have short form content such as blog posts or curated content for which production cost can be a few hours or even a few minutes.

If you have limited resources, you’re unlikely to be good at covering all these formats and many content marketing experts like Joe Pulizzi recommend focusing on one or a few formats that work best for you.

Looking at ROI is a great way to decide on which format to focus. With lead generation being the main measure of returns for B2B marketers, we’ve heard various arguments on the topic can be summarized as follows:

  • Long form content is more costly, but generates more leads per piece of content since it can be gated and has a longer lasting impact.
  • Short form content is more ephemeral but generates leads on an ongoing basis.

So the question is: is it better to generate a few leads every day through a dynamic blog or to generate a massive amount of leads every month or quarter through a solid white paper or ebook? Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.ly/1aKy7km


Via Entreprise Peinture Deco, SENAME Interactive
Marc Kneepkens's insight:

What works better for you? #Blogging, #eBooks, #whitepapers, or curating related #content or articles?

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Rescooped by Marc Kneepkens from Lifestyles of Health and Sustainability
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The Sharing Economy Comes Of Age

The Sharing Economy Comes Of Age | Competitive Edge | Scoop.it

Talk about the new consumer values: transparency participation and collaboration. The LeWeb conference in London, which began with a theme of the "Collaborative Economy," should be a wake-up call to corporations, brands, and everyone in the advertising ecosystem. Your lives are about to change. The market has once again spoken, and if you think you've already been disrupted by social media, think again. You ain't seen nothing yet.

Loic Le Meur, LeWeb's cofounder, opened this year's event with a startling presentation on the Collaborative Economy, a new movement in which consumers, especially the highly coveted and targeted Millennials, have decided to share and rent rather than own things in a dramatic reversal of 50-year trends.


Via LOHAS
Marc Kneepkens's insight:

www.Business-Funding-Insider.com, the place to get the best Free Business Plan Template, here: http://www.business-funding-insider.com/free-business-plan-template.html

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eCOHOUSING.es's curator insight, June 8, 2013 1:10 PM

Compartir, intercambiar, prestar, regalar... una nueva forma de entender la economía está viendo la luz: la economía colaborativa. Más lógica, más sostenible, cambiará la forma en que producimos, valoramos y usamos los objetos.

Mark Cline Lucey's comment, June 17, 2013 2:28 PM
A recent issue of Yes! Magazine is completely dedicated to this exciting development. Check it out!
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What Technology Will Look Like In Five Years

What Technology Will Look Like In Five Years | Competitive Edge | Scoop.it

As a driver of technical innovation for a software company, a huge part of my job depends on forecasting how current tech trends will play out, merge, dissipate or expand. Here are some of my predictions of what the world will look like in 2020.


Revised Notions Of Ownership

Think of the things you use every day: your smart phone, your computer, your desk and so on. You own most — if not all — of those things.

However, in the future, you’ll probably share most of them.

We’ve recently seen a huge rise in the sharing economy; not only can you stay in someone else’s house via Airbnb, but you can sail in someone else’s boat through Sailo, fly in someone else’s private plane via OpenAirplane and go snowboarding with someone’s else’s board via Spinlister.

This is only the first wave. Major players like Google, Apple and Uber are developing car technology so that, in five years, rather than driving to the office in a car you own, you’ll drive to work in a car you ordered on your cell phone that morning. If you wanted, you could drive a different make and model every day. Read more: click image or title.



Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com

Marc Kneepkens's insight:

Here's a good overview of what #tech will bring for the very near future.

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Raluca Barett's curator insight, December 28, 2015 6:21 PM

Should we come back in 5 years' time and check what came true and what has actually exceeded expectations?