Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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Rescooped by Marc Kneepkens from Business Improvement
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Make Customers Fall in Love with Your Business

Make Customers Fall in Love with Your Business | Competitive Edge | Scoop.it

It's time for a reality check. Businesses aren't half as cool as their owners like to think they are.

In fact, some businesses are pretty much universally disliked. Ryanair, for example, has made a good living out of saying "Well, you get what you pay for!", but even they have recently inaugurated a new advertising campaign, headlined (imaginatively...) "We're changing". Cheap'n'nasty is a valid positioning, but a dangerous one to live by.

Most businesses, though, and by 'most' we mean a good 95%, are neither liked or disliked. They are just there.

To read the full article, click on the title.

Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Daniel Watson
Marc Kneepkens's insight:

Especially in small businesses it is very possible to become 'loved' by your customers. Everything is more personalized, you have to work better than your competitor and 'over-deliver'.

Do better than what the expectations are, and create your own image by really catering to what your client is looking for. Go the extra mile. Word-of-mouth will do the rest.

A great example of a business that is love very much is SBI/Sitesell, a company that teaches you how to find your niche, combine that with the right keywords, and set up your website around that. They host, teach, provide forums (very active and friendly), customer service (second to none) and show ways on how to 'monetize' your site. Here is a link: http://www.sitesell.com/welcome23.html


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Fusebill's curator insight, February 13, 10:22 AM

"It's time for a reality check. Businesses aren't half as cool as their owners like to think they are."

Anthony MARTINS de NOBREGA's curator insight, March 4, 3:37 AM

emotions means in motion...

Rich But's curator insight, September 19, 7:37 PM

Right

Scooped by Marc Kneepkens
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Why Offline Businesses Need Online Marketing - Search Engine Journal

Why Offline Businesses Need Online Marketing - Search Engine Journal | Competitive Edge | Scoop.it
You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong.
Marc Kneepkens's insight:

Did you know about these percentages? '97% of consumers use online media before making local purchases' ? If you haven't done so, it may be time to put some attention in your online presence!


Take charge of your own website, learn and know what it all means with SBI, a great website building organization with tens of thousands of successful clients, taught at universities world wide.

Take a peek:

http://localbiz.sitesell.com/welcome23.html


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