Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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How to Think Like a Copywriter: Increase Sales With 5 Copy Tips - Good Funnel

How to Think Like a Copywriter: Increase Sales With 5 Copy Tips - Good Funnel | Competitive Edge | Scoop.it

Copy can increase sales by 19.5x on the same offer.

Think about that for a second: the same price, the same features, the same benefits and the same product can create average sales, or…

Simple changes to copy can increase sales by 19.5x.

That’s huge.

 

Read more: click image or title.

 

 

Growthink teaches how to FUND, build, grow, and sell a great business: http://bit.ly/2hn5ROb

FREE Business Plan Template here: http://bit.l/1aKy7km


Via Pantelis Chiotellis
Marc Kneepkens's insight:

Excellent. Build the right bridge.

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Emma Wood's comment, Today, 4:27 AM
Nice idea
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6 Signs Throughout the Sales Process Your Prospect Isn't Serious

6 Signs Throughout the Sales Process Your Prospect Isn't Serious | Competitive Edge | Scoop.it
Don't invest valuable time and energy into prospects who are unlikely to buy.

On average, how many of your deals end in “no decision”? According to CSO Insight’s’ 2016 survey of 675 companies, 23.8% of forecast deals wind up in this category.

There are several potential reasons for this outcome.

First, an internal event beyond your control occurred at the prospect’s company: Your point of contact left her job, the company changed direction, there was an unexpected budget problem, and so on.

Second, you didn’t create enough urgency. The prospect has a legitimate challenge, but you didn’t reveal the immediate and significant costs of inaction.

Third, the prospect wasn’t a good fit. Your product didn’t answer all of their needs or add significant value to their life.

Fourth, the prospect never intended to buy in the first place. Some prospects talk to salespeople knowing they’re not ready or in the right position to sign off on a purchase.

Although none of these outcomes are ideal, there is a silver lining. Apart from the first item on the list, you can eliminate all these blockers. By keeping an eye out for the six red flags below during each stage of the sales process, you can pinpoint when a deal is about to be lost. Read more: click image or title.

 

 

 

Growthink teaches how to FUND, build, grow, and sell a great business: http://bit.ly/2hn5ROb

FREE Business Plan Template here: http://bit.l/1aKy7km

 

 

 


Via malek
Marc Kneepkens's insight:

Don't waste valuable time. 

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malek's curator insight, December 20, 2016 9:37 AM

By keeping an eye out for the six red flags below during each stage of the sales process, you can pinpoint when a deal is about to be lost.

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Crafting Your Story to Pitch Your Great Idea

Crafting Your Story to Pitch Your Great Idea | Competitive Edge | Scoop.it
Once you've finally come up with that brilliant idea, here's a way to get people excited about it.

If coming up with a brilliant idea is hard, getting people to agree with you can prove just as difficult. 

"We operate under this assumption that the world will magically see how great our idea is, but great ideas get rejected all the time," said David Burkus, author of The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas. 

Burkus, who also teaches creativity and innovation courses at Oral Roberts University, spoke to Money Talking host Charlie Herman about how to recognize and pitch great ideas.

He suggested a five criteria checklist for structuring a pitch or judging which idea to invest time in. Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km


Via Karen Dietz
Marc Kneepkens's insight:

Storytellers share how to #pitch your #idea to get people excited.

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Karen Dietz's curator insight, September 9, 2016 11:16 AM

Here's a fab post about how to formulate your story when you are getting to pitch your idea. But don't get stuck on the word 'pitch'. Think any presentation where you want to influence people:

  1. Selling your project across the organization
  2. Project reports when a decision or action is a desired outcome
  3. Sales presentations to alliances or prospects
  4. Anytime you need to raise funds or gain resources

 

What I really like about this article is that it's not a formula per se, but a way to think about your presentation and get your thoughts organized. That's the hard part, really.

 

Once you get these 5 points down, it will be easy to put together your presentation. Story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Marc Kneepkens's curator insight, September 9, 2016 3:25 PM

StoryTelling insights to 'wow' your public.

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10 Things You Can Do Today to Close More Deals

10 Things You Can Do Today to Close More Deals | Competitive Edge | Scoop.it

Closing deals comes at a cost to the salesperson: the opportunity cost of closing more deals in the same amount of time.

 

As a salesperson, every call you have should be calculated, and every dialogue should have a meaningful and pre-planned goal.

The good news is that there are often easy things you can do to make deals come in more quickly, without jeopardizing the business relationship.

1. Disqualify Early

As much as you want to close deals, don't be afraid to disqualify prospects who you think won't buy.  Your time is valuable, and you should spend it with prospects that you have a realistic chance of closing.  Before you book an hour-long call, make sure that the prospect understands entirely what the call will be in regards to, and make sure that they are in a position where you can both gain from the call. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km


Via The Learning Factor, Lisa deLeon
Marc Kneepkens's insight:

Following these simple rules will make a great difference. Salespeople have to work with a system and best practices.

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The Learning Factor's curator insight, May 17, 2016 10:03 PM

If you're not doing these 10 things, you're losing money

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9 Powerful Ways to Use the Pareto Principle in Marketing

9 Powerful Ways to Use the Pareto Principle in Marketing | Competitive Edge | Scoop.it
Never heard of Pareto? First, consider a little history about 19th century Italian land-ownership patterns.

Chances are, you’ve heard of the Pareto Principle. But do you understand it? It goes under various monikers: “the 80-20 Rule,” “the Law of the Vital Few” and “the Principle of Factor Sparsity.” It has far-reaching implications. And its idea is simple, yet profound: 80 percent of the effects come from 20 percent of the causes.

Related: The 80/20 Rule and Listening to Your Inner Procrastinator

Its genesis, interestingly, was a revelation about Italian land-ownership patterns: Italian economist Vilfredo Pareto (1848-1923) discovered in the course of his research that most of his nation's land, around 80 percent, was owned by just a few powerful people: 20 percent of the population.

Pareto was surprised by this finding; and, to his astonishment, when he did more research, he learned that the major proportion of land in other countries and regions was owned by roughly 20 percent of the population in those places, as well.

The Pareto Principle, then, was first applied to wealth distribution. Later, it was proved to be operating in other arenas, too, from gardens and shoe ownership to crime rates and business: Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km


Via THE *OFFICIAL ANDREASCY*
Marc Kneepkens's insight:

#Pareto is a powerful concept. Apply it and get more focus in everything you do. Don't waste time on anything less.

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9 Ways To Get Customers (Without Spending Any Money) - #infographic

9 Ways To Get Customers (Without Spending Any Money) - #infographic | Competitive Edge | Scoop.it

Are you wondering how to get more customers and grow your business without spending a lot of money? Then wonder no more!

Neil Patel of QuickSprout has put together this excellent infographic, filled with 9 tactics that you should be leveraging to acquire more customers.

Blogger and YouTuber outreach:

Reach out to bloggers and give free products in exchange for reviews. Dave Horn from ForWebsiteOwners.com was able to get 1 (normal) month worth of traffic in 2 days using the strategy of building relationships with influencers to share his content.

Reach out to your existing network:

Reach out to friends, family, co-workers, and social media connections and ask if they need your product.

If you provide a service, work for free:

Neil Patel was able to get exposure and generate lots of business through outlets such as TechCrunch and Gawker Media by providing them with free services in exchange for testimonials, PR and backlinks. make sure you provide services to those who can either refer business to you or have a huge network for target clients. See more, click on the infographic.





Get your Free Business Plan Template here: http://bit.ly/1aKy7km

"Growthink is a full-service business, representing you through the whole process - very important value-added service. We've been very impressed with the professionalism and kindness that Growthink has shown us in the rather complicated world of commercial financing."

Debra Soto
Freeballer Surfwear


Via malek
Marc Kneepkens's insight:

Excellent tactics to make new sales and find new clients, for free.

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7 Tips to Increase Your Service Business Bottom Line

7 Tips to Increase Your Service Business Bottom Line | Competitive Edge | Scoop.it
Your service workflow should be digitized so that when a service call comes in, it’s captured electronically. Computer-based scheduling tools streamline the process of capturing and dispatching service requests, saving as much as 80% over the effort of a paper-based process. If your company is not leveraging smartphone technology, you’re missing a golden opportunity.

To read the full article, click on the title or image.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via TechinBiz
Marc Kneepkens's insight:

Using technology and common sense will increase your sales, efficiency and the respect you get from your clients. Great article.

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4 things founders should know about startup sales – WeWork

4 things founders should know about startup sales – WeWork | Competitive Edge | Scoop.it

There are so many facets of launching a business that need attention when launching a startup. As a result, sales is often seen as a final step — something that can be put on the backburner until everything else is sorted out.

To simplify matters and make sales something that startup founders can appropriately tackle in tandem with their product efforts, we’ve nailed down four things that every startup founder needs to know.

Keep these “sales truths” in mind when building out your sales process and hiring your first sales team, and sales won’t seem so daunting after all. . .

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Thomas Faltin
Marc Kneepkens's insight:

Without sales nothing happens.

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How To Sell Absolutely Anything At Full Price

How To Sell Absolutely Anything At Full Price | Competitive Edge | Scoop.it
How to sell things at full price.

Price is the amount of money your customer pays for a product.  Value is what your customer perceives the benefits of that product to be, and the emotional connection he/she has to the product, the employee, and the company, in relation to the price.

How retail associates handle and present products to her/his customer adds - or reduces - the perceived value. This is true whether the products are drills, luggage, or diamond rings.

I've seen a salesperson treat a $40 product as if it was priced at $500, and I've seen a salesperson treat a $500 product like it was worth $40. Guess which salesperson sold more?

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km

Marc Kneepkens's insight:

Selling value should be central in every contact and sale.

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Breaking Through To Build Your Business

Breaking Through To Build Your Business | Competitive Edge | Scoop.it

Has your business stopped growing? Do your employees go from task to task with proficiency but with no vigor? Often in life and especially with work, becoming comfortable and eventually stagnant in a routine can seem unavoidable.

A business which does the same old to simply stay afloat is bound to sink in this world. If you and your employees are bored with your business-then do something about it! Finding a new angle and adding some spice to the bland palate of your business’s platform can mean not only survival, but it can also bring your business to an entirely new echelon you had never dreamed of before. Besides, when you started your business, wasn’t your intention to grow and become a titan in your industry and not merely a pawn?

Although it requires extra work, some creativity, and may put you in a challenging situation, diversifying your business and finding fresh, innovative blood-so to speak-could be your lifeline. As Leonardo da Vinci said:

“Iron rusts from disuse, stagnant water loses its purity and in cold weather becomes frozen; even so does inaction sap the vigors of the mind.”

Although you may be excited by the prospect of changing and invigorating your business, the process can seem daunting. Here are three simple steps from an Entrepreneur article by contributor Erika Napoletano to help you get the wheels of change turning:


To read the full article, click on the title.


Get your Free Business Plan Template here:

Marc Kneepkens's insight:

Some good ideas to keep your business 'fresh and alive'. Innovating constantly is a must with technology changing rapidly and competition growing more intense all the time.

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6 Basic Mistakes Marketers Make About Big Data

6 Basic Mistakes Marketers Make About Big Data | Competitive Edge | Scoop.it
Sure, we're all suffering from big data fatigue. But try to forget that for a moment. The real “eureka” behind big data is this: Having information is no longer confined to merely understanding the past.

Now — for the first time — big data offers marketers the ability to predict the future, and thus make smarter allocation decisions today. Voilá.

It may be the biggest step yet toward fulfilling one of every CMO’s deepest desires. McKinsey calls it "the biggest game-changing opportunity for marketing and sales since the Internet went mainstream 20 years ago." And researchers at MIT found that companies injecting big data and analytics into their operations achieve, on average, 5 to 6 percent greater productivity and profitability than their peers.

Yet many marketers misread the value, impact and urgency of applying big data — and by extension, advanced marketing analytics. (For a deep dive, a good read is the newly-published Big Data: A Revolution That Will Transform How We Live, Work and Think, by Ken Cukier, Data editor of The Economist and Viktor Mayer-Schoenberger, professor at the Oxford Internet Institute, and the recent Harvard Business Review cover story "Advertising Analytics 2.0" by Wes Nichols.)

Below are six mistakes that marketers make about big data:

To read the full article, click on the title...


Market Research Guide: https://growthink.infusionsoft.com/go/research/gt4045/

Marc Kneepkens's insight:

Very good points, with the ever changing tools, data and circumstances, interpreting big data for marketing purposes has been very different. Good article.

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How Big Data Is Transforming The Mobile Industry

How Big Data Is Transforming The Mobile Industry | Competitive Edge | Scoop.it
As our personal and business lives migrate into mobile, there's virtually no end to big data applications.

The world is awash in data.

CIBC, a Canadian bank, predicts that information-generation growth will increase 50 times over the next decade. IDC, a market research firm, similarly forecasts a 44-fold increase in data volumes between 2009 and 2020. Mobile is playing a large part in driving this explosion in data.

Apple upended the electronics business six years ago with the release of the iPhone. The iPhone ushered in an era when design, both of software and hardware, became the paramount concept in the tech world.

Could data be the paradigm that anchors the next revolution? Many think so. 

In a recent report from BI Intelligence on Big Data and Mobile, we define big data, examine mobile's connection to it, analyze its potential, practical applications, and pitfalls, look at how it's collected, and answer some of the most frequently asked questions about big data and mobile.

Here's an overview of the relationship between big data and mobile:

  • First, big data needs to be defined:

To read the full article, click on the title

Get your Free Business Plan Template here:

https://growthink.infusionsoft.com/go/freebptemplate/gt4045/

Via Marylene Delbourg-Delphis
Marc Kneepkens's insight:

Mobile is definitely changing the information landscape. Value will make the difference.



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Marc Kneepkens's curator insight, July 23, 2013 7:49 AM
Adapting is the norm know, mobile is changing the online world. Value will make the difference.
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Why Offline Businesses Need Online Marketing - Search Engine Journal

Why Offline Businesses Need Online Marketing - Search Engine Journal | Competitive Edge | Scoop.it
You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong.
Marc Kneepkens's insight:

Did you know about these percentages? '97% of consumers use online media before making local purchases' ? If you haven't done so, it may be time to put some attention in your online presence!


Take charge of your own website, learn and know what it all means with SBI, a great website building organization with tens of thousands of successful clients, taught at universities world wide.

Take a peek:

http://localbiz.sitesell.com/welcome23.html


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The Marketing Technique That Made This Entrepreneur Over $1 Million In Six Months

The Marketing Technique That Made This Entrepreneur Over $1 Million In Six Months | Competitive Edge | Scoop.it

These strategies and techniques helped Brian Clark build a massive following and monetize at exactly the right moment.

It's no secret that we live in a world of ubiquitous content. It's everywhere.

We read, stream and binge-watch content at all times of the day: on the train before work, during our lunch break, with friends at the bar.... even when we're on the toilet. (Warning: Just don't drop your phone.)

With so much competition these days, many of us simply give up without even trying. "It's too hard." "I won't get noticed." "People wouldn't care anyway."

Guess what? These are all lies.

Don't start by focusing on the money. If you build an audience first, the financial rewards will come later. This strategy is called "reverse-engineering."

I recently spoke to Brian Clark, CEO of content marketing company Rainmaker Digital (formerly known as Copyblogger Media). When Clark founded Copyblogger, his goal wasn't to make money. As he says, "I just really wanted to become a writer."

Over the first 18 months of his website, Clark's audience grew to 200,000 readers. At that point, he decided to monetize the website for the first time, and brought in over six figures in the very first week. Six months later, he was a millionaire.

These are six steps he used. Hopefully, they can help you reverse-engineer your way to the top, develop a killer content strategy and attract loads of followers along the way. Read more: click image or title.

 

Growthink teaches how to FUND, build, grow, and sell a great business: http://bit.ly/2hn5ROb

FREE Business Plan Template here: http://bit.l/1aKy7km

“Rather than the typical client/vendor relationship I'm used to, Growthink has been more like a strategic partner and trusted advisor. Not only did they provide me with a dynamic business plan but they have given me invaluable advice and feedback along the way. They have exceeded my expectations in every way possible during this exciting but uncertain time of starting & ultimately growing my business.”

Jerry D. Erickson

President/CEO

FryBrid Cars


Via Brian Yanish - MarketingHits.com
Marc Kneepkens's insight:

Essential tips.

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abandoneddotterel's comment, January 3, 6:20 AM
Thats superior
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5 best articles on Business Plans, Sales and Growth of your startup

5 best articles on Business Plans, Sales and Growth of your startup | Competitive Edge | Scoop.it
Running your startup is not an easy path, we at InnMind.com are trying to help you in that by putting together the best materials about different aspects of developing your business.

Business idea is a great point to get started with, but is it really enough for success? Many serial entrepreneurs believe that the main contributor to the startup success is the execution and its plan should be prepared in advance. The author of the book, “Zero to One Million” Ryan Allis gives some advice about preparing execution strategy and how to make it the most useful instrument for your startup development ever. So, if you are about to write a business plan, slow down and read this article first. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km

or "Done for You Business Plan": http://bit.ly/12KAGmM

Dave...I downloaded your business plan template...It is great!!!...My tax consultants say your plan is amazing. Thanks Dave!!!


Via Oliver Durrer
Marc Kneepkens's insight:

A plea for the "light business plan", which will work in some cases, such as 'startups' or small businesses.

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5 Secret Weapons for Outbound Sales

5 Secret Weapons for Outbound Sales | Competitive Edge | Scoop.it
Outbound sales teams initiate contact with customers and increase the chances of successfully closing the deal.

If your business relies on outbound sales to generate new customers and keep cash flow going, you likely already know the challenges your teams face. Inbound sales teams merely react to those who contact them, providing information and answering questions. Those customers have enough of an interest to have reached out, increasing the chances that the call will lead to a conversion. Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Marc Kneepkens's insight:

Great tools to help with #outbound #sales campaigns.

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4 Things You Can Do Today to Make More Money Every Day

4 Things You Can Do Today to Make More Money Every Day | Competitive Edge | Scoop.it
If growth or income has stalled in your business, these four things can help you right away.

Money isn’t the only reason to start or grow a business but you better believe it’s important. If your business isn’t making money, all you have is a nice hobby. There are a lot of activities you can do that seem like they will lead to income but they won’t. Successful entrepreneurs avoid the time wasters and focus on what will help their business grow.

There are four things you could do today -- you could start right now if you’re not doing them -- that could lead to more income in your business. These are simple but overlooked strategies that have withstood the test of time and technology. Your business can experience explosive growth with the right focus. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Marc Kneepkens's insight:

True. This is good advice. Take a look.

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4 Secrets to a Successful Product Launch

4 Secrets to a Successful Product Launch | Competitive Edge | Scoop.it

http://snip.ly/e2OZ

Anyone can put something together and tell people to buy it, but it takes an intentional plan to do a launch right.

Launching a new product can be scary. Actually, it’s always a scary thing to share with the world some brand-new creation. What if people don’t like it? What if nobody buys? There is, however, a simple strategy to make sure none of those fears come true.

As an online business owner and student of successful product launches, I’ve identified four major keys to launching just about anything -- a book, business, or even a blog. Read more: http://snip.ly/e2OZ




Get your Free Business Plan Template here: http://bit.ly/1aKy7km

"Growthink is a full-service business, representing you through the whole process - very important value-added service. We've been very impressed with the professionalism and kindness that Growthink has shown us in the rather complicated world of commercial financing."

Debra Soto
Freeballer Surfwear

Marc Kneepkens's insight:

Launching a product can be done in many different ways. Maximize the event with these tips. The articles is followed by another one: 6 Steps to a Successful #ProductLaunch. Good information.

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The Top 10 Pricing Mistakes Companies Are Making | TechCrunch

The Top 10 Pricing Mistakes Companies Are Making  |  TechCrunch | Competitive Edge | Scoop.it

http://snip.ly/y06U

Price strategy is emerging as a critical path for companies to increase their competitive advantage, and bottom line. Many companies have spent years..

Price strategy is emerging as a critical path for companies to increase their competitive advantage and bottom line. Many companies have spent years achieving gains through cost cutting, outsourcing, process re-engineering and adoption of innovative technologies. However, the incremental benefits from these important activities are diminishing, and companies need to look at other areas to improve their business results.

Today, companies are looking to serve well-defined market segments with specialized products, messages, product variants and services, and to earn superior profit margins while doing so. All too many companies, however, use simplistic pricing processes and cannot even identify their most profitable customers or customer segments. The following is a list of 10 of the most common mistakes companies make when pricing their products and services.

More here: http://snip.ly/y06U


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Marc Kneepkens's insight:

Pricing is an art, this article will outline some essential elements.

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Why startups need to focus on sales, not marketing by @foundersatwork - The Accelerators - WSJ

Why startups need to focus on sales, not marketing by @foundersatwork - The Accelerators - WSJ | Competitive Edge | Scoop.it
JESSICA LIVINGSTON: The most important thing an early-stage startup should know about marketing is rather counterintuitive: that you probably shouldn't be doing anything you'd use the term "marketing" to describe. Sales and marketing are two ends of a continuum. At the sales end your outreach is narrow and deep. At the marketing end it is broad and shallow. And for an early stage startup, narrow and deep is what you want -- not just in the way you appeal to users, but in the type of product you build...

To read the full article, click on the title or image.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km

Marc Kneepkens's insight:

Great article in the Wall Street Journal. What a Startup needs is nothing but proving that it can be successful, and what better way to do that than making that sales model work.

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6 Ways to Free Your Business From Stagnation

6 Ways to Free Your Business From Stagnation | Competitive Edge | Scoop.it

Has your small business hit a sales plateau? Follow these tips for successfully navigating a no-growth period so you can come out strong on the other side.

Your small business has been thriving, and the pipeline is always filled with upcoming work. For the first time since leaping into the world of small-business ownership, you finally have a sense of job security.

But don't get comfortable too soon. Jacob Aldridge, a licensed Shirlaws business coach, says this state of bliss ultimately comes to an end for most businesses. “They experience a successful period of uncontrolled growth," Aldridge says, "but then find themselves in a no-man's-land situation where they're at capacity but not profitable.”

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Deb Bailey
Marc Kneepkens's insight:

Keep on innovating, renewing, adding on, being creative. It's a necessity in this rapidly changing business world.

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Mark Cuban's 12 Rules for Startups

Mark Cuban's 12 Rules for Startups | Competitive Edge | Scoop.it
The billionaire tech entrepreneur offers his best advice from hiring passionate employees to never hiring a PR firm.

Anyone who has started a business has his or her own rules and guidelines, so I thought I would add to the memo with my own. My "rules" below aren't just for those founding the companies, but for those who are considering going to work for them, as well.

1. Don't start a company unless it's an obsession and something you love.

2. If you have an exit strategy, it's not an obsession.

3. Hire people who you think will love working there.

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


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10 Top Google Plus Tools for Digital Marketers

10 Top Google Plus Tools for Digital Marketers | Competitive Edge | Scoop.it

Google+ is making waves in social media. So what are some powerful Google Plus tools that should be added to your social media marketing toolbox to improve your effectiveness?


Google+ is the love child of search and social.

When Google realized that Facebook wasn’t an aberration, anomaly or an afterthought it made its move. It created a social network that glued all its online assets together, collected social data and added social signals to its search algorithms. That glue cost them over half a billion dollars to design and develop. Google+ emerged from the Google lab womb with serious intentions.

To stop Facebook having all the fun, fame and fortune.

It collected demographic data that would allow them to target users with search ads that were user relevant. That’s called personalization. Others call it an invasion of privacy.

It’s the synergy of social networks and search engines that makes users salivate with information that informs and inspires them.

Google+ is about data

To create a Google plus account you needed to tell them your age, location, email account and other data that revealed your likes and dislikes. We also live in a digital data age that empowers us to express, publish and share. That reveals who we are and Google can use that to increase revenue and improve user experience.

Nothing is for free.

Social networks need a supporting ecosystem

Social media has grown rapidly because the online global community has provided the audience, the tools and the ecosystem that feeds the social media beast. The beast needs daily multi-media content to discover, wrangle and curate for its attendant audience.

To make sense of the data and allow brands to manage what could be described as extreme cat herding, you need social media management platforms.

Social media management platforms

When social media emerged from the web primal mist it was raw and wild. Smart and savvy entrepreneurs saw an opportunity. Social media needed platforms for creating, managing and measuring the mayhem and buzz.

Facebook with its longer history has many supporting platforms. Google+ is just starting to partner with providers that help it grow its community to add value to its users.

Some of the third party partner platforms for Google+ include the following five social media management platform tools.



To read the full article with the 10 Google Tools, click on the title...




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Via Kamal Bennani
Marc Kneepkens's insight:

So much to learn and know about Google+. This is a good place to start.

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Jane Phelps's comment, September 8, 2013 12:57 PM
I use Buffer to manage my Google+ postings. It was just recently added so I now just combine it with all my other Buffer postings.
Scooped by Marc Kneepkens
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How Social Media Moves Consumers from ‘Sharing’ to ‘Purchase’ | Social Media Strategy Plan

How Social Media Moves Consumers from ‘Sharing’ to ‘Purchase’ | Social Media Strategy Plan | Competitive Edge | Scoop.it
Vision Critical’s recently published study, From Social to Sale  provides some answers to  exactly how a company’s social media strategy could

be tailored to drive sales. Using interviews from almost 6,000 participants, the company evaluated social media purchasing  against participation in Twitter, Facebook and Pinterest.

The top line findings:

  • About 40% of social media users have purchased an item after sharing or “favoriting” it on these sites. (The company uses “Shared or Favorited” to mean pinned/repined/liked on Pinterest; shared/liked/commented on Facebook; tweeted/retweeted or favorite on Twitter.)
  • Facebook is the network most likely to drive customers to purchase.
  • Social media drives not just online purchasing, but in-store purchasing as well – and at about equal rates.


courtesy of Vision Critical

“One of the more surprising findings in this whole research for me,” the study’s co-author Alexandra Samuel, Vice-President of Social Media at Vision Critical, said in an interview, “was to see how significant that in-store purchasing is. This is one of those really not intuitive findings.”


To read the full article, click on the title.


Get your Free Business Plan Template here:

https://growthink.infusionsoft.com/go/freebptemplate/gt4045/
Marc Kneepkens's insight:

Interesting contribution to the issue of how much social media contribute to actual sales, and how that can be measured.

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How Retailers Can Use Social Media To Attract More Customers

How Retailers Can Use Social Media To Attract More Customers | Competitive Edge | Scoop.it

If your business marketing plan doesn't include social media strategies, you're already dead in the water. 


Via The Fish Firm, Ally Greer
Marc Kneepkens's insight:

There's no way around it. Social Media are more important every day.


Watch this brief video presentation to find out about a great marketing template: https://growthink.infusionsoft.com/go/mpt/gt4045/

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Ellaine Wilson's comment, May 24, 2013 11:22 AM
There is no doubt that social media can bring in more traffic to your business
Oluwasemilogo Akinmuyiwa's comment, May 25, 2013 10:34 AM
My concern is the cost at which these things come to us marketer. There is no budget for small businesses.
Martin (Marty) Smith's curator insight, May 26, 2013 1:30 PM

Dead In The Water
Dead in the water indeed since your competitors are out there creating wiht social media, learning what works and building a following. Good luck catching up fast.

NOTHING happens all that fast in social media. You can create great campaigns that boost your social media 10x, but natural growth is SLOW and STEADY.

This means your social media strategy will need to DISRUPT to win and create trust at the same time. Those two ideas can be mutually exclusive so make sure to JUMP IN NOW or double your efforts now.

Rememer if you are not the lead sleddog the view is always the same :).