Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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Is buying reviews an ethical business practice? | eCreations

Is buying reviews an ethical business practice? | eCreations | Competitive Edge | Scoop.it

As soon as you throw around words like “Ethical”, I get ready for a lecture on morality and religion.   That is not the intent of this article. However I will provide you with a sliding scale and you can impose your own sense of ethics and morality to determine which end of that scale you are comfortable with. I am quite convinced that ethics is a sliding scale affected by Risk, Reward and Motivation. Risk = Likelihood of punishment Reward = Size of the prize Motivation = Emotional drive derived from positive or negative circumstances As an example, if you ask most people if they would eat food from a dumpster, most would say “Hell No”. However, as your hunger grows and your options for something better recede, your willingness to partake of the... Read more, click image or title




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Marc Kneepkens's insight:

The run down on #reviews, excellent summary, including the SEO benefits with the #search engines and how they 'weigh' the reviews.

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Growthink Business Plan Template Review

Growthink Business Plan Template Review | Competitive Edge | Scoop.it
Review of Growthink's Ultimate Business Plan Template by professional business plan reviewers
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Marc Kneepkens's comment, March 30, 2013 1:07 PM
Some more valuable Growthink products: http://www.business-funding-insider.com/growthink-products.html