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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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Rescooped by Marc Kneepkens from Lifestyles of Health and Sustainability!

The Sharing Economy Comes Of Age

The Sharing Economy Comes Of Age | Competitive Edge |

Talk about the new consumer values: transparency participation and collaboration. The LeWeb conference in London, which began with a theme of the "Collaborative Economy," should be a wake-up call to corporations, brands, and everyone in the advertising ecosystem. Your lives are about to change. The market has once again spoken, and if you think you've already been disrupted by social media, think again. You ain't seen nothing yet.

Loic Le Meur, LeWeb's cofounder, opened this year's event with a startling presentation on the Collaborative Economy, a new movement in which consumers, especially the highly coveted and targeted Millennials, have decided to share and rent rather than own things in a dramatic reversal of 50-year trends.

Marc Kneepkens's insight:, the place to get the best Free Business Plan Template, here:

Linda Alexander's curator insight, June 7, 2013 8:02 AM

This trend is noteworthy and quite evident if you're paying attention:  "In the past year, 52% of Americans have rented, borrowed, or shared things they used to own."  This is a more sustainable model anyhow...'s curator insight, June 8, 2013 1:10 PM

Compartir, intercambiar, prestar, regalar... una nueva forma de entender la economía está viendo la luz: la economía colaborativa. Más lógica, más sostenible, cambiará la forma en que producimos, valoramos y usamos los objetos.

Mark Cline Lucey's comment, June 17, 2013 2:28 PM
A recent issue of Yes! Magazine is completely dedicated to this exciting development. Check it out!
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Disruptive technologies: Advances that will transform life, business, and the global economy | McKinsey & Company

Disruptive technologies: Advances that will transform life, business, and the global economy | McKinsey & Company | Competitive Edge |
Twelve emerging technologies—including the mobile Internet, autonomous vehicles, and advanced genomics—have the potential to truly reshape the world in which we live and work.
Marc Kneepkens's insight:

Great report from McKinsey, 'Need to Know'!

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