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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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Ridiculous ads that mean nothing

Ridiculous ads that mean nothing | Competitive Edge | Scoop.it
Native advertisements should tell compelling narratives that are tailor-made to contextualize the brand for a particular audience in a way that makes the brand personally relevant to that audience.

When discussing (editorially) native advertising we focus too much on how integrative it is instead of how relevant it is.

Let's start with the same definition of native advertising from Forrester we've used in the previous article.

Any form of paid or sponsored content that directly and transparently contributes to the experience of the site or platform where it appears, by aligning with the format, context or purpose of that site or platform’s editorial content.

Emphasis is placed on how the content aligns with and contributes to the experience of the site or platform where it appears, instead of how it aligns with the advertiser's brand and how relevant it is to the goals of the advertiser.

To read the full article, click on the title.

Get your Free Business Plan Template here: http://bit.ly/1aKy7km




Via Marty Koenig
Marc Kneepkens's insight:

Totally agree with Marty. Relevancy is what it's all about.

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Marty Koenig's curator insight, January 27, 2014 11:37 AM

All I can say is THANK YOU THANK YOU THANK YOU. Its about time someone talked about relevancy, authentic-ness and engagement in advertising, versus exposure for the sake of exposure - the outdated way.

The author is singin' my tune all the way. 

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15 Business Card Designs That Will Leave An Impression

15 Business Card Designs That Will Leave An Impression | Competitive Edge | Scoop.it

If you are asked to recall your favorite business card, I bet you don’t have an answer for it. No worries, me neither because who notices the generic look for business cards? Fact of the matter is, for many people, their business card is also a promotional tool for them, particularly when they are not attached to any organization – and some of them are really great attention-grabbers.

While most of us will fall back on a business card template or the minimalistic style, after going through all the considerations required of the card that will sell your services for you, sometimes it’s good to just let down your hair and have fun with it.

In this post we will show you 15 business cards that are anything but regular or normal. These cards will make you want to play with them.

To read the full article, and see some awesome desings, click on the title.


Get your Free Business Plan Template here:

http://bit.ly/1aKy7km

Marc Kneepkens's insight:

This is really very creative, and I bet it's also very effective. Some of these designs are just incredible. Love it!

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