Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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Rescooped by Marc Kneepkens from Start-up Life!

Startups Need to Focus More Energy on Their PR Strategy

Startups Need to Focus More Energy on Their PR Strategy | Competitive Edge |
Startups need to keep in mind just how significant PR is to their success.

Once upon a time the tech unicorns of today were struggling small companies battling competitors for customers and fighting for the attention of venture capitalists. The secret behind the rapid growth of startups like Airbnb, Uber and Snapchat involves a special formula that includes strategic funding, a great product, consumer interest and of course, a great PR strategy. Without public relations, consumers would have no idea these companies existed. And with a lack of consumer interest there would be no incentive for venture capitalists to invest in the company. Read more: click image or title.



 Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

Via Michelle Mink
Marc Kneepkens's insight:

#PR is an essential element in building a succesful #startup. Not a simple task.

Michelle Mink's curator insight, April 14, 2016 8:18 PM
An important part of any marketing strategy.
Scooped by Marc Kneepkens!

An Open Letter to Start-Ups – You Are Doing It Wrong | Joe Pulizzi | LinkedIn

An Open Letter to Start-Ups – You Are Doing It Wrong | Joe Pulizzi | LinkedIn | Competitive Edge |

I’ve been there.  You have what you believe is an amazing idea, one that will take the world by storm.  You put all your energy into it.  You scrap for money and resources wherever and however you can.

Finally, after years of thinking and months of hard work, you launch.  And wait…

If you are like most entrepreneurs, the first start-up is surely a failure.  According to, first-time entrepreneurs have just an 18% success rate. Not even a two in 10 chance?

Want better news? Henry Blodget, co-founder of Business Insider (among other accolades), places the success rate of one of the most successful start-up accelerators on the planet, Y Combinator, at a mere 10% or less.

If you are an entrepreneur or part of a start-up, you already know the odds are already stacked against you. Read more: click image or title.

Create your own capital raising instruments, stop chasing investors, write your own termsheet with Financial Architect®

More here:

Marc Kneepkens's insight:

This article will make you think about your #startup or your idea for one. Great story, going through all the hoops and finally finding what works.

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Suggested by Nick!

7 Marketing Strategies That Don't Scale (But We Did Them Anyways)

7 Marketing Strategies That Don't Scale (But We Did Them Anyways) | Competitive Edge |
Looking for the next growth hack? Stop looking. Try these 7 marketing strategies that don't scale instead.

Growing up, I was a really small guy. So after I finished high school, I was eager to hit the gym and pack on some muscle.

As I began lifting weights, I found myself surrounded by people way bigger than me. So in an effort to speed up my progress, I tried to lift as heavy as I could. I also started taking a bunch of supplements I didn’t need. I kept trying to get big fast.

My initial results? Abysmal.

Then a friend of mine said something that changed everything.

Chris… just focus on adding 5 more pounds to the bar every month. If you can do that, you’ll be able to lift 60 more pounds than you can today.

He was totally right… Within less than 2 years, I brought my bench press up from 65 lbs to 135 lbs.

Believe it or not, this same thinking works wonders when applied to business. Getting one new customer a day doesn’t sound like a lot. But when you stack that up over an entire year, you’ll have 365 people paying you money.

So rather than thinking about how to get 365 customers, start by just getting one. Then another. Then another.

Doing things that don’t scale...  Read more: click image or title.

Get your Free Business Plan Template here: http://bit.l/1aKy7km
Your BP template help me achieve the goals I've been trying for 5 years. The template led me to produce an effective tool to attract the investors I need.

Marc Kneepkens's insight:

#Scaling is all the rage these days. This article takes you back to business basics, from #customerservice, to live demos, speaking, conferences, etc. One way or the other, you can 'make' it happen if you really want to.

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5 Things Every Presenter Should Know About People, Animated

5 Things Every Presenter Should Know About People, Animated | Competitive Edge |
On the art of moving words that move people.

"The human brain starts working the moment you are born and never stops until you stand up t
Marc Kneepkens's insight:

This is excellent. Ever been worried about public speaking or presenting? Watch this.

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