Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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How to Design a Billion Dollar Company

How to Design a Billion Dollar Company | Competitive Edge | Scoop.it
Question: What do Airbnb, Snapchat and Uber all have in common (besides multibillion-dollar valuations)?Answer: None of these startups directly create the value that end users consume. These companies facilitate the exchange of value between users.

Uber does not own or operate any of the cabs its riders use, but it has a valuation of $3.5B. Pinterest does not post any of the ‘Pins’ that refer 23% of all traffic to e-commerce sites. Vine does not create any videos, yet is the fastest growing app in the world.

This is a colossal shift from traditional business models, where a company creates a product or service and then sells it to its customers.

Some call this the sharing economy or the collaborative economy. Others refer to these businesses as marketplaces or networks. But the overarching term for all of these multisided business models is a “platform.”

Platform startups have been disrupting entire industries (like Facebook and WhatsApp with communication, Youtube with entertainment and Uber with transportation), or are innovating with the goal to disrupt and take over outdated industries (healthcare, insurance, manufacturing, finance and many more).

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Via David Christopher Bilas
Marc Kneepkens's insight:

Create solutions, put it all together the right way.

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How Social Media Moves Consumers from ‘Sharing’ to ‘Purchase’ | Social Media Strategy Plan

How Social Media Moves Consumers from ‘Sharing’ to ‘Purchase’ | Social Media Strategy Plan | Competitive Edge | Scoop.it
Vision Critical’s recently published study, From Social to Sale  provides some answers to  exactly how a company’s social media strategy could

be tailored to drive sales. Using interviews from almost 6,000 participants, the company evaluated social media purchasing  against participation in Twitter, Facebook and Pinterest.

The top line findings:

  • About 40% of social media users have purchased an item after sharing or “favoriting” it on these sites. (The company uses “Shared or Favorited” to mean pinned/repined/liked on Pinterest; shared/liked/commented on Facebook; tweeted/retweeted or favorite on Twitter.)
  • Facebook is the network most likely to drive customers to purchase.
  • Social media drives not just online purchasing, but in-store purchasing as well – and at about equal rates.


courtesy of Vision Critical

“One of the more surprising findings in this whole research for me,” the study’s co-author Alexandra Samuel, Vice-President of Social Media at Vision Critical, said in an interview, “was to see how significant that in-store purchasing is. This is one of those really not intuitive findings.”


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Interesting contribution to the issue of how much social media contribute to actual sales, and how that can be measured.

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How Can Startups Use The Power Of Social Media (Infographic) - Business 2 Community

How Can Startups Use The Power Of Social Media (Infographic) - Business 2 Community | Competitive Edge | Scoop.it
The Power Of Social MediaThere was a time (even a couple of years back) when enough credit was not given to the power of social media. The social networking sites were getting strictly used by individuals to re-kindle old friendships. Social media, however, got its well-deserved worth ever since business organizations started harnessing its full potentials.We all know that the recent algorithm updates of major search engines have turned social media into an all-powerful entity. In fact, search engines like Google take social engagement as a major signal to judge the credibility of a website. Simply put, social media now has the authority in determining the success of online marketing campaigns.Social Media & StartupsStartups are “almost” non-existent, and they have to start from the scratch. Sad but true, they have to relentlessly compete with their bigger counterparts from the very first day. Startups do not get the luxury of big infrastructure or large manpower. All they have to rely on is their online presence. And this is where social media is important for the growth of a startup. Social media is now a world of blooming opportunities, and it is slated to have even a greater impact in the coming years. If used smartly and tactfully, startups can reap huge benefits… and soon become a force to be reckoned with.To read the full article and see more charts, click on the title...Get your Free Business Plan Template here: http://bit.ly/1aKy7km
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Social Media is Hard: The 2013 Landscape of Social Networks in one Infographic

Social Media is Hard: The 2013 Landscape of Social Networks in one Infographic | Competitive Edge | Scoop.it
After almost two-and-half years, it is with great pleasure that I officially unveil the fourth edition of The Conversation Prism. Viewed and downloaded millions of times over, The Conversation Prism

Via Ally Greer
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Cool images of the ever changing social media environment. Explore.


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