Competitive Edge
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Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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The Inventors of This Travel Jacket Set Out to Raise $20,000 With Crowdfunding And Ended Up Raising More Than $10 Million. Here's What Happened Next.

The Inventors of This Travel Jacket Set Out to Raise $20,000 With Crowdfunding And Ended Up Raising More Than $10 Million. Here's What Happened Next. | Competitive Edge | Scoop.it
This is what it looks like to get 80,000 jackets sourced and manufactured in six months. Hint: It's one long, intense hustle.

Hiral Sanghavi and his wife Yoganshi Shah launched a Kickstarter campaign to raise money to fund the production of the all-in-one travel jacket they invented together. The goal they published on the Kickstarter campaign website was $20,000. To date, they have raised more than $10.6 million. By any measure, that’s blockbuster, exponential, super-crazy success.

Also, it means that Sanghavi and Shah now need to manufacture and produce 80,000 jackets.

That’s no small order. That’s a lot of jackets. And, that’s a lot of very complicated jackets to make, too. The BauBax travel jackets have fifteen unique and highly customized features all designed to make travel more convenient. For example, the BauBax jacket includes a built-in neck pillow, a koozie drink pocket and iPad pocket, among other features. Also, the travel jacket comes in four styles for both men and women: windbreaker, bomber, sweatshirt and blazer. Read more: click image or title.



Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com

Marc Kneepkens's insight:

Great story, inspiring. What a challenge! Even successful #crowdfunding is challenging.

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Marc Kneepkens's curator insight, December 2, 2015 2:06 PM

Success in  #crowdfunding can be challenging. This is where it starts.

Inventology's curator insight, December 7, 2015 1:13 AM

Great story, inspiring. What a challenge! Even successful #crowdfunding is challenging.

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Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.)

Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.) | Competitive Edge | Scoop.it
Mike Del Ponte co-founded Soma, which raised more than $100,000 on Kickstarter using virtual assistants and free apps. I first met Mike Del Ponte two years ago when he was running marketing at Bran...
Marc Kneepkens's insight:

Fabulous advice from Tim Ferris. Check out this strategy if you're serious about a succesful crowdfunding campaign.


Some basics about crowdfunding: http://www.business-funding-insider.com/crowdfunding-startups.html


Use the Crowdfunding Pitch Formula from Dave Lavinsky to top it all off, watch the presentation video: https://growthink.infusionsoft.com/go/freemoney/gt4045/

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Jose Gonzalez's curator insight, May 6, 2013 1:03 AM

Exactly my point !

Thanks,