Competitive Edge
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Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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How to stay informed without losing your mind | AlphaGamma

How to stay informed without losing your mind | AlphaGamma | Competitive Edge | Scoop.it

I’ve decided to give up consuming news online, and I think you should consider doing the same. Here’s why.

 

Read more: click image or title.

 

Growthink teaches how to build, grow, and sell a great business: http://bit.ly/2hn5ROb

 
Marc Kneepkens's insight:

#Information overload: how to systemize staying informed in a timely manner.

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10 Ways You Can Gain Trust Online

10 Ways You Can Gain Trust Online | Competitive Edge | Scoop.it
Build your reputation and credibility with these tested tactics.

Trust is one of the most challenging things to earn and the easiest to break. When you’re first starting to build your brand, gaining the trust of your prospective new clients and keeping the trust of your current clients is life or death for your business.

When you add the extra dimension of building trust online, with a person you’ve never actually met or spoken with, establishing trust can be even more difficult. So what are some of the best ways to go about building trust? You might think it’s just a matter of having integrity, but there is a lot more to the complex relationship of trust than simply being honest. In fact, honesty is something your clients implicitly expect, so you’ll have to go beyond that basic building block.

Here are 10 ways you can gain more trust with your clients online.




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Marc Kneepkens's insight:

Trust and Reputation are major factors in good business.

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29 Free Marketing Tools To Improve Your Work Today

29 Free Marketing Tools To Improve Your Work Today | Competitive Edge | Scoop.it
Everyone loves free marketing tools that can make your work easier. Give this list of 29 simple tools a try for greater marketing efficiency.

Aren’t shortcuts just the best?

While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it.

Finding a good marketing shortcut feels especially great, considering all that we marketers have to do in a day.

That’s why I went hunting for the top free marketing tools in a variety of marketing categories. These tools – all quick hits you can get started with easily – focus on everything from research and writing to benchmarking and analyzing. Here’s hoping you find the perfect shortcut for your work!

To read the full article, click on the image or title.



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Via Jaana Nyström
Marc Kneepkens's insight:

Amazing, all the tools that are available.

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Jaana Nyström's curator insight, March 5, 2014 3:14 PM

Interesting tools!

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Google's Zero Moment Is The Ultimate Moment of Truth

Google's Zero Moment Is The Ultimate Moment of Truth | Competitive Edge | Scoop.it

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as "The Zero Moment of Truth."

The ZMOT as it's abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

In a world where consumers "Google it" to begin their digital journey, ZMOT revealed that brands need to re-think the connected experience and the resulting click path. But what happens when the web sites that appear in traditional Google search results no longer suffice for someone so connected that impatience becomes a virtue? This is after all someone who begins the journey on a smart phone or tablet tapping review sites and social networks to make information come to them before conducting formal research. Some call it the lazy web. Others refer to it as the social web. In the end, it's just how people make information come to them. Once they do, it becomes the norm.

To read the full article, click on the title.



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Via Rami Kantari, Thomas Faltin, Martin (Marty) Smith
Marc Kneepkens's insight:

The 'digital experience' has changed marketing completely. People still respond emotionally to the 'increasing' amount of stimuli. The art of getting a response has to adapt to the new media, every day new tools and new ways to reach the client appear. Successful companies understand this very well, companies such as Google, Facebook, Pinterest, Twitter, and more. Focusing on one or more aspects of these new ways of reaching out to the not so new responses of comsumers has grown into huge new phenomena, the social media. Playing these well and understanding them well will mean success or failure.

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Martin (Marty) Smith's curator insight, November 22, 2013 1:26 AM

Very cool ZMOT (Zero Moment of Truth). Too late to write much now, will fill in tomorrow. Marty

Great comment by @Marc Kneepkens on his Rescoop to his Competitive Edge feed:

Marc Kneepkens's insight:

The 'digital experience' is changing marketing. People still respond emotionally to an 'increasing' numer of stimuli. The art of getting a response must adapt to the new media. Every day new tools and new ways to reach the client appear.


Successful companies understand this. Companies such as Google, Facebook, Pinterest, Twitter, focus new ways of reaching out to the comsumers' not so new emotional respons. Reaching out has grown into a huge "new" phenomena called social media.


Playing our new social media games well and understanding them will mean success or failure.




Amanda Groover's curator insight, November 23, 2013 10:02 PM

The more we can understand how Google thinks, the more we learn about how to work with Google. It doesn't mean it always follow logic, but it does help you promote your brand!

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10 Top Google Plus Tools for Digital Marketers

10 Top Google Plus Tools for Digital Marketers | Competitive Edge | Scoop.it

Google+ is making waves in social media. So what are some powerful Google Plus tools that should be added to your social media marketing toolbox to improve your effectiveness?


Google+ is the love child of search and social.

When Google realized that Facebook wasn’t an aberration, anomaly or an afterthought it made its move. It created a social network that glued all its online assets together, collected social data and added social signals to its search algorithms. That glue cost them over half a billion dollars to design and develop. Google+ emerged from the Google lab womb with serious intentions.

To stop Facebook having all the fun, fame and fortune.

It collected demographic data that would allow them to target users with search ads that were user relevant. That’s called personalization. Others call it an invasion of privacy.

It’s the synergy of social networks and search engines that makes users salivate with information that informs and inspires them.

Google+ is about data

To create a Google plus account you needed to tell them your age, location, email account and other data that revealed your likes and dislikes. We also live in a digital data age that empowers us to express, publish and share. That reveals who we are and Google can use that to increase revenue and improve user experience.

Nothing is for free.

Social networks need a supporting ecosystem

Social media has grown rapidly because the online global community has provided the audience, the tools and the ecosystem that feeds the social media beast. The beast needs daily multi-media content to discover, wrangle and curate for its attendant audience.

To make sense of the data and allow brands to manage what could be described as extreme cat herding, you need social media management platforms.

Social media management platforms

When social media emerged from the web primal mist it was raw and wild. Smart and savvy entrepreneurs saw an opportunity. Social media needed platforms for creating, managing and measuring the mayhem and buzz.

Facebook with its longer history has many supporting platforms. Google+ is just starting to partner with providers that help it grow its community to add value to its users.

Some of the third party partner platforms for Google+ include the following five social media management platform tools.



To read the full article with the 10 Google Tools, click on the title...




Get your Free Business Plan Template here:

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Want to Start your Own Website, you have the Ideas and Content, but you're not sure where to start? Check out Sitesell: http://www.sitesell.com/welcome23.html




Via Kamal Bennani
Marc Kneepkens's insight:

So much to learn and know about Google+. This is a good place to start.

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Jane Phelps's comment, September 8, 2013 12:57 PM
I use Buffer to manage my Google+ postings. It was just recently added so I now just combine it with all my other Buffer postings.
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The 5 Cornerstone Values that Build an Authoritative Online Presence

The 5 Cornerstone Values that Build an Authoritative Online Presence | Competitive Edge | Scoop.it

You've seen us talking a lot about authority -- authority with your audience, with search engines, with colleagues, with other web publishers.

Why do you want it? Because given the noisy, cluttered state of the web right now, it’s the authoritative site that earns the business.


  • It’s the site that delivers credible, effective solutions to customer problems.
  • It’s the site that attracts links from other authoritative publishers.
  • It’s the site that earns plenty of social sharing from an audience that wants to share high-quality, user-friendly content.
  • And it’s the site with a confident, ethical sales process that converts attention into business.

There are a lot of components to authority — site design, intelligent SEO, strategic content promotion.

But behind all of these is a single, non-negotiable element that every authoritative site needs. You’ll find a clue in the graphic that accompanies this post.

The “secret sauce” — the magic ingredient that makes the others work — is the intelligence and skill set of a talented, well-trained author.

In other words, the secret sauce is you.

To read the full article, click on the title...


Get your Free Business Plan Template here:

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Marc Kneepkens's insight:

Some good essential things to keep in mind, good article.

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Marc Kneepkens's curator insight, August 2, 2013 11:45 AM

Essential to know this, good article.

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Why Offline Businesses Need Online Marketing - Search Engine Journal

Why Offline Businesses Need Online Marketing - Search Engine Journal | Competitive Edge | Scoop.it
You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong.
Marc Kneepkens's insight:

Did you know about these percentages? '97% of consumers use online media before making local purchases' ? If you haven't done so, it may be time to put some attention in your online presence!


Take charge of your own website, learn and know what it all means with SBI, a great website building organization with tens of thousands of successful clients, taught at universities world wide.

Take a peek:

http://localbiz.sitesell.com/welcome23.html


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17 charts that show just how scary Amazon's $275 billion business really is

17 charts that show just how scary Amazon's $275 billion business really is | Competitive Edge | Scoop.it

REUTERS/Shannon StapletonAmazon CEO Jeff Bezos.Most people think of Amazon as an online shopping store, but it's actually much more than that.

Over the past 22 years, Amazon has turned itself into a $275 billion juggernaut that sells everything from cloud-computing services to its own hardware gadgets.

These 17 charts show just how scary its business really is.

Read more: click image or title.

 

 

Get your Free Business Plan Template here: http://bit.l/1aKy7km


Via Enzo Calamo
Marc Kneepkens's insight:

Here is what happens when a business keeps on investing in #growth, while ignoring profits. 17 impressive charts. Find out how #Amazon has surpassed #Walmart.

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Marcos Santiago's curator insight, March 28, 2016 8:38 PM

Here is what happens when a business keeps on investing in #growth, while ignoring profits. 17 impressive charts. Find out how #Amazon has surpassed #Walmart.

Marcos Santiago's curator insight, March 29, 2016 10:12 PM
when i first saw this article i was hoping to find a horrible thing that Amazon was doing, but i noticed that it wasn't really that they are doing something terrible, it is that they have a lot of power. with thousands of people shopping online, many of them turn to Amazon, because it is very easy to use and a lot of times there are many good products that people can buy. Amazon also went on to not only sell products, but also make their own. they also offer services such as watching movies. with millions of people shopping online, they become bigger and with more power everyday. a lot of people would prefer to shop online than to go to a store and buy things. the company has sold more than one of the biggest companies in the United States, Walmart. to conclude, Amazon is a growing company that will continue to grow and be worth more over the years, but also they are gaining a lot of money and power and who knows what they could try to do. this article doesn't seem biased, because it has a lot of facts and they are never saying that Amazon is a bad company. this article is reliable, because it has made research to argue their point. 
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A Rare Peek Inside Amazon’s Massive Wish-Fulfilling Machine | Business | WIRED

A Rare Peek Inside Amazon’s Massive Wish-Fulfilling Machine | Business | WIRED | Competitive Edge | Scoop.it
Through the engineering of its fulfillment centers, Amazon has built the world's most nimble infrastructure for the transfer of things. We step inside to see how the formidable system works.

The first thing I saw when I walked into Amazon’s Phoenix warehouse was a man riding on a giant tricycle. Behind him, yellow plastic tubs the size of office recycling bins whizzed by on a conveyor belt. On the wall above, six massive words called out to the 1,500 workers who pass through metal detectors each day as they enter this million-square-foot cavern of consumerism: “work hard. have fun. make history.”

To read the full article, click on the title or image.



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Marc Kneepkens's insight:

Wow! This brings up many questions. It looks like science fiction. Check out the pics.

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5 Powerful Tips to Becoming a More Productive Blogger - Jeffbullas's Blog

5 Powerful Tips to Becoming a More Productive Blogger - Jeffbullas's Blog | Competitive Edge | Scoop.it

Many problems can arise when you're trying to blog. From writers block to time wasting. Here are some powerful tips to becoming a more productive blogger .


There are so many problems that can arise when you’re trying to be a successful blogger. Maybe you can’t figure out what you want to write about. You might be suffering from writer’s block. You might get easily distracted while doing your Internet research. Do you plan out your writing to make it easier on you? Do you have goals and schedules set for your writing? Do you have some favorite productivity tools that you use? Following are some tips to help you in your journey of becoming a more productive blogger.
Continue reading... click on the title of the article.


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Marc Kneepkens's insight:

Another great set of tips from Jef Bullas.

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The 10 Commandments of Content Marketing - Jeffbullas's Blog

The 10 Commandments of Content Marketing - Jeffbullas's Blog | Competitive Edge | Scoop.it

In a dark cave called Google labs, 600 mathematicians with PhD’s who live on a diet of corporate provided designer food and who hang out in an office disguised as a playground flicked a switch.

They let the Hummingbird update to their search engine algorithms loose.

Their goal?

Make finding information with their search engine a great user experience for billions who use their search engine to find “content” that excites and salivates the senses.

Content is the lifeblood and cornerstone of this knowledge web that is driven by search and social networks.

Content marketing evolves

Savvy social media marketers had a light bulb moment while on a love fest with Mark Zuckerberg. They realized that they wouldn’t just keep chasing Facebook likes in ever decreasing circles and would add awesome content as a key tactic to their marketing arsenal.

This came together and started an online trend and tsunami of content creation and curation. Content marketing is now being woven into the DNA of digital marketers who understand the power of content to attract and sell. Let’s have a closer look at the key principles of content marketing.

Here are the 10 commandments of content marketing.


To read the full article, click on the title.


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Marc Kneepkens's insight:

Another great article from Jef Bullas. Very complete, relevant, and exactly to the point. Good stuff. Great to keep as a reminder when writing or sharing content.

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Manners Matter Online (Infographic)

Manners Matter Online  (Infographic) | Competitive Edge | Scoop.it
Find out more about the do's and don'ts on online manners. For more information about internet issues visit Knowthenet today.


To see the full infograph, click on the title or image...


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Via Beth Dichter
Marc Kneepkens's insight:

Excellent guidelines to go by. The internet is such a reflection of what goes on in the human mind, from bright and genius ideas and behavior, to dark and stupid. I'd rather be on the bright side.

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Bonnie Bracey Sutton's curator insight, September 24, 2013 5:46 PM

Manners do matter.

Cindy Powell's curator insight, April 10, 2014 2:09 PM

From Infographic...and Informational Text TCC 4-5

This is a graphic example for the article, but the site is a cybersafety site in the UK and has lots of information for parents about online safety for their children. It also tests their knowledge.

Rachael Johnston's curator insight, October 20, 2014 10:53 PM

It is important to build your own brand and to promote yourself positively. You want to be polite to other users and make sure you have nothing on your profile that could be damaging to your reputation. This includes swear words, inappropriate or rude comments, and pictures and videos of drinking or drugs.  This is really important for graduating students who, most likely, need to go through and delete pictures that have been tagged in one Facebook

Make sure you give credit to others if you share something of theirs. Also make sure you are writing your own posts and not just sharing others. However, make sure you are posting valuable and relevant information. Listen and think before you write and make sure you are using proper english. 

It is okay to have debates on social netowrks with other users, everybody has the right ti voice their opinion, but don't let things get too personal or nasty. 

It is also essential to understand that there are also hings to be very careful of when using social networks. For one, people are not always who they seem. You should also make sure you do not assume a false identity. It is important to keep some kind of professionalism, but don't change yourself or hide who you really are. 

You must also make sure you are abiding by the rules of the network and report others who dont. 

Last but certainly not least, be very careful about who you share things with. There are certain places to share certain things. For example, you may post something bout your personal life in your Facebook status, but it is not appropriate to do so on your LinkedIn profile. Do not share pictures and videos with strangers, you never know how they will use these. 

 

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The Nine Reasons Blogging Helps Your Business Get Found On The Web

The Nine Reasons Blogging Helps Your Business Get Found On The Web | Competitive Edge | Scoop.it
Blogging is one of the best inbound marketing tactics around to help your website get more traffic.
Marc Kneepkens's insight:

Good information. Blogging is a powerful tool, personalized, unique content is fundamental.




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