Salesforce, the maker of online tools for tracking customers and helping employees collaborate, is the latest company to try and capture the buzz around wearable devices, following in the Nike-clad footsteps of Samsung and Apple. Earlier this week, it introducedSalesforce Wear, a set of code libraries to help build apps that connect Salesforce's data with smartwatches, activity trackers, computerized glasses, and other sensor-laden gadgets we wear on our bodies.
The obvious thing to do with this software is build simple notification apps. Meetings get more productive if employees aren’t constantly pulling out their smartphones, and can instead stay in touch with a simple glance at the wrist. But I'm more intrigued by the notion of connecting the world of work to the world of fitness.
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Via Brian Yanish - MarketingHits.com