Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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The Future is Without Apps — Fwd: Thoughts

The Future is Without Apps - Fwd: Thoughts - Medium

How we may soon no longer need to install apps with help from Google and Surprisingly: Apple.

“There’s an App for That.”

It’s the trademarked slogan that defined the mobile world since 2008. Surely, apps seemed to be the way to go. Coding bootcamps that claimed to teach you app development chops within weeks popped up everywhere; products used commercials to go out of their way and show off their new apps; heck, even that family restaurant around the block got its own menu app built.

With the release of the App store in 2008, Apple was the first to popularize the idea of nicely packaged, downloadable applications on your phone. However, this concept of centralized software distribution isn’t actually new. Many handheld and desktop devices already had some form of application store built in years before Apple’s App Store debut. The reason why Apple succeeded, in retrospect, is a combination of timing and technology. By 2008, the iOS (then “iPhone OS”) platform was able to offer access to a maturing 3G network, a well-documented development environment, great handheld graphics, and most importantly, the backing of a technology giant. Mobile apps made sense. They were the most efficient way to deliver the newest content and services with native experience and performance.

People don’t care how it all works, they just want to throw birds at pigs and show off their #nofilter selfies. The ability to download and run cool apps was the iPhone’s winning feature for a short while. Android soon followed suit. Smartphones became cheaper; networks became faster; handheld processing power quadrupled; apps prevailed.

“OK Sherlock, So What’s Wrong?”

Nothing. But we can do better now. “Better than this app that lets me feed and play with cute cats?” Yep. Read more: click image or title.

 

 

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Via massimo facchinetti
Marc Kneepkens's insight:

With the user in mind everything gets more streamlined and user friendly. The world of #apps is going the same route. This article talks about #delivery and #discoverability, and how both #Google and #Apple are looking for solutions to keep the client happy.

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3 Easy Ways to Create an App with No Experience

3 Easy Ways to Create an App with No Experience | Competitive Edge | Scoop.it

App development isn’t as hard as it was in the past. Business owners who want to get into the mobile space can make an app and test it too using app-building tools available on the market.

While technical know-how is important to make a killer app, these platforms just help make the job a lot easier for you, increasing the speed of the development process. Most importantly, the platforms can be used to learn app development and come in handy for particular niche app development, even if you are looking to build social media apps.

Here is a look at three tools that can do wonders for you.

Read more: click on the image or title.


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"I love your newsletters! The issues are not only right on time with good insightful information, the trivia questions and Dave's personal input gives the communication a personal touch that I enjoy. Keep up the great work and congrats!"
Nikki Webster
Manga Design Group, LLC


Via mindinventory
Marc Kneepkens's insight:

More businesses need to create apps to stay competitive. Outsourcing may be a good way but can be expensive. These platforms offer easy ways to do it yourself.

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Top tips for women startup leaders

Top tips for women startup leaders | Competitive Edge | Scoop.it

Two years ago, I was hired by the four cofounders of mobile Ad-tech startup ClicksMob to lead their company.

They hired me because I shared their vision of growing the company exponentially, and because they believed I was better positioned to run it than they were. Shortly after beginning my position as CEO, I discovered I was pregnant. It’s been a wonderful journey being a mother and chief executive, and I’m due any day now with my second in 14 months.

But it hasn’t been easy. The work culture at startups is fast-paced, incredibly demanding and — especially in my field — tends to be male-dominated.

It has taken careful steering through the industry’s “boys club” to successfully lead the company and to balance my ambition with all the other aspects of who I am.

Here are some things I’ve learned along the way:

Your startup is like a newborn. The very early stages of a startup are critical for its future development, so creating a positive work environment — which involves how you hire and treat employees — is essential for building the company you envision. So, for example, legal issues aside, there is still a stigma at many startups around hiring expecting mothers. This couldn’t be more wrong-minded. An employee who has been supported through the various stages of motherhood — or any other lifecycle event for that matter — is more likely to feel valued and that will be reflected in their dedication and loyalty for the long run. That goes for a startup of three to a company of three hundred, as those who are with you from the early stages will be an integral part of the company’s future success.

In short, always hire the right person for the job, period. From our experience, from top to bottom (with more than 50 percent female employees at ClicksMob, including top management), it always, always pays off.

Fake it ‘til you make it. Improvising and “putting on a brave face” even in the face of uncertainty are leadership qualities too often associated with males, but I assure you, women do them equally as well, if not better. You will be overwhelmed at times balancing work with the rest of your life — it’s only natural.

By putting on a brave face, you won’t only steady others in stormy seas, you will convince yourself of your own strength.

Build a support team.  It is of crucial importance that as you build your budding startup team, you also build an all-star support team outside of work. Your life partner is like your cofounder, choose a good one and it’s the best move you’ll ever make. Steadfast friends are like your leadership team, they will be your rock during feast or famine. Babysitters are like your star hire — worth their weight in gold.

In short, build strong relationships with a network of people who support your executive leadership role and whom you can lean on, both on the job, and off.

Let go. It’s OK to relinquish control of some of your duties. Delegation is smart and indicates foresight, talent, strength and confidence. It should never be considered a sign of weakness – whether in your professional or personal life.

It can be deliciously lonely at the top. Make sure you schedule time for yourself. If you can find the time to sit it on a conference call about a lone unpaid invoice or for a long discussion with a manager about their concerns, you can also make time for yourself. Go to the gym, for a walk, to meditate, or just be alone with your thoughts. It’ll keep you sane and it may just be your most important meeting of the day.

There has never been a better time for women leadership in business — just look at Marissa Mayer, Sheryl Sandberg, and Indra Nooyi. A new crop of startup CEO’s is following suit — keep your eye on us and you’ll see … tech will never be the same.

Chen Levanon is the CEO of ClicksMob, a fast-growing mobile performance advertising network.


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Marc Kneepkens's insight:

Great tips, not just for women.

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This Is What A Holographic iPhone Might Look Like


Apple has filed a patent for a holographic touch-screen display. Heres an amazing rendering of it for the iPhone.

Lasers. Infrared sensors. Parabolic mirror assemblies. These are the technologies that could allow iPhones of the future to project holograms from 3-D screens, according to a new Apple patent application.

Now, whether or not Apple will actually make such a device, no one knows. It’s perfectly common for the company to patent technologies that don't make their way into finished products.

To see the picture of view the video, click on the title.



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Marc Kneepkens's curator insight, May 7, 2014 8:50 AM

Cool! Imagine how that will sell!

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Mobile Marketing: 50 Ways to Promote Your iPhone App

Mobile Marketing: 50 Ways to Promote Your iPhone App | Competitive Edge | Scoop.it

A nearly perfect mobile marketing plan and follow-up execution will fall short if the underlying app is uninspiring, bug-ridden or unremarkable. In addition, a well-designed, compelling app thrown in the mix of 50,000+ apps and unsupported by marketing, would likely disappoint. An integrated approach is most effective, with all components complementing and leveraging one another. A commitment to an integrated marketing plan and continued improvements to the app itself, will increase your probability of a sustained advantage in the marketplace.


To see the site with full information, click on the title or image.



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Marc Kneepkens's insight:

Lots of great marketing ideas that can be applied to marketing apps and much more.

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Marc Kneepkens's curator insight, April 28, 2014 8:47 PM

Excellent. Very true, the best app in the world will not get anywhere if no one knows about it. Marketing in many ways will leverage it all the way.  Many good ideas here.

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2014 - The Embolden Years: Change agents lead the way for digital transformation - Brian Solis

2014 - The Embolden Years: Change agents lead the way for digital transformation - Brian Solis | Competitive Edge | Scoop.it

2014 is upon us and it’s once again time to share our (Altimeter Group) predictions for the year ahead. Except this time, predictions are moved aside in favor of important trends that are on the horizon. Let’s use this time together wisely in the hopes of prioritizing our investments in relevant strategies and the time and resources necessary to bring them to life this year and next.

In 2013, Charlene Li and I published several reports, infographics, Slideshares, and even an ebook on the state and evolution of social business. I also published a new book that focused on the specific behavior of Generation-C and how they make and influence decisions, digitally, in each of the Four Moments of Truth.

The link between everything last year sets the stage for my work this year.

To read the full article, click on the title.

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Via Luis Costa
Marc Kneepkens's insight:

This guy, Brian Solis, is right on the edge. He took his surfboard and is playing the big wave! If you want to get a handle on what 'change' means today for yourself and your business, read the article.

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Business Intelligence Trends for 2014

Business Intelligence Trends for 2014 | Competitive Edge | Scoop.it
Where's Business Intelligence going?
As anyone working with data these days knows, there is a massive wave of innovation in analytics today. Hundreds of companies from startups to Amazon and Google are making breakthroughs.

n the best spirit of innovation they are building on each other's work to make astounding progress on new concepts like NoSQL databases and cloud data warehouses.

But technology itself is never the whole story. People and organizations must absorb innovation to make it relevant. We see that happening at a mass level with some concepts that have been around for years, such as Agile Business Intelligence.

Flip through the slides on the right to see where we think Business Intelligence is headed in 2014.

To read the full article, click on the title.


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Via Brian Larson, Marc Kneepkens
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Marc Kneepkens's curator insight, December 28, 2013 1:05 PM

Keep on seeing the big picture and following the trends is a must. Great information.

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How Big Data Is Transforming The Mobile Industry

How Big Data Is Transforming The Mobile Industry | Competitive Edge | Scoop.it
As our personal and business lives migrate into mobile, there's virtually no end to big data applications.

The world is awash in data.

CIBC, a Canadian bank, predicts that information-generation growth will increase 50 times over the next decade. IDC, a market research firm, similarly forecasts a 44-fold increase in data volumes between 2009 and 2020. Mobile is playing a large part in driving this explosion in data.

Apple upended the electronics business six years ago with the release of the iPhone. The iPhone ushered in an era when design, both of software and hardware, became the paramount concept in the tech world.

Could data be the paradigm that anchors the next revolution? Many think so. 

In a recent report from BI Intelligence on Big Data and Mobile, we define big data, examine mobile's connection to it, analyze its potential, practical applications, and pitfalls, look at how it's collected, and answer some of the most frequently asked questions about big data and mobile.

Here's an overview of the relationship between big data and mobile:

  • First, big data needs to be defined:

To read the full article, click on the title

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Via Marylene Delbourg-Delphis
Marc Kneepkens's insight:

Mobile is definitely changing the information landscape. Value will make the difference.



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Marc Kneepkens's curator insight, July 23, 2013 7:49 AM
Adapting is the norm know, mobile is changing the online world. Value will make the difference.
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Huge Game Changer For Wearable Technology - Indestructible Batteries

Huge Game Changer For Wearable Technology - Indestructible Batteries | Competitive Edge | Scoop.it

ProLogium is a Taiwanese company currently in the field of battery manufacturing that having spent the last 7 years in deep R&D mode, developing, testing have finally released a radically new battery that marries high density output with a flexible ultra thin form like nothing you have seen before.

The product in question is currently known as an FLCB, or FPC (Flexible Printed Circuit) Lithium-Ceramic Battery. FLCB technology is very different from today’s Lithium Polymer batteries that we see in almost every type of device including smartphones and tablets. FLCB breaks the norm in terms of battery appearance, production technique and manufacturing technologies with ProLogium applying for several patents worldwide.

Read more: click on image or title.



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The Growthink group was very easy to work with and took the time to understand our business and needs carefully. I was surprised at how quickly they picked up the nuances of our business and were able to communicate our thoughts into an organized structure that has helped jump start our future plans. 
- Adam Unger, Principal


Via TechinBiz, Richard Platt
Marc Kneepkens's insight:

Wearables needs solutions like this. Another great advancement.

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Richard Platt's curator insight, March 28, 2015 12:13 AM

As well as being lighter and much more flexible, FLCB-based batteries are also intrinsically safer. FLCB batteries do not catch fire, start to smoke or leak under almost any circumstances including physical, thermal or electrical impact. This is really good news for wearables which by their very nature will be close to the body, opening up several new applications that include today’s wearable technology in clothes, watches, jewellery, headsets and more. The FLCB batteries can be injection inserted or moulded in manufacturing processes that can reach temperatures of up to 2600 Celsius. They also don’t suffer from ‘Salting Out’ issues that plague electrolytic solutions and they can withstand cutting, piercing and even burning.


It’s also important to note that in terms of battery life, ProLogium claim their FLCB technology also provides exceptional energy density, with anywhere up to double that of standard lithium polymer batteries today, so there is no performance hit in terms of mAh figures with FLCBs. The most exciting aspect however, is the fact that an FLCB will continue to function after physical impact or even outright mutilation.


Being based on a printed circuit board, these FLCB batteries can also carry the signal and be joined to together as integral components in the device itself. This means that essentially the battery can be integrated in to the design, becoming part of the device itself, not a single and unwanted appendage that provides power.

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10 Trends for 2015 You’d Better Pay Attention To

10 Trends for 2015 You’d Better Pay Attention To | Competitive Edge | Scoop.it
Keep a close eye on the future and how it will affect your business -- it will be here before you know it.

Every large business in the world keeps a close eye on future customer trends and demographics--they have to if they hope to be selling the right products and services to the right customers at the right time.

Ford Motor Company recently published its 2015 trend report, and no matter what size your company is--or in what industry it does business--the results are extremely valuable for any company.

Here, according to Ford, are the 10 trends to pay close attention to in 2015:

http://snip.ly/LfNe

Marc Kneepkens's insight:

Really interesting information about a new generation growing up in this digital, mobile, cyber age.

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Startup pitch: PinMeTo wants to show businesses the importance of location data

Startup pitch: PinMeTo wants to show businesses the importance of location data | Competitive Edge | Scoop.it
In the quest for a way for businesses to improve the management and use of location data, PinMeTo was born.

PinMeTo has a dialogue with a large number of international companies and organisations in tourism and retail which see the problem as important and something that must be resolved.

Melkersson says:

“In the dialogue with our customer segment it has become clear that the problem is much bigger than you might think.”

Five reasons for businesses to pay more attention on location data:

  • You get free viral marketing from your visitors.
  • You will be more visible on search engines and social media.
  • You get extremely targeted marketing channels.
  • You get to know your visitors better and what they say about their visit with you.
  • You get to know if you have accurate information about your place on search engines and social media.

To read the full article, click on the title or image.



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Via Luis Costa
Marc Kneepkens's insight:

Location data can make a huge difference in marketing. Great initiative and very interesting article.

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10 Lesser-known But Awesome Apps Every Entrepreneur Should Use | Alltopstartups.com

10 Lesser-known But Awesome Apps Every Entrepreneur Should Use | Alltopstartups.com | Competitive Edge | Scoop.it

Tablets and smartphones are gradually becoming basic necessities for most entrepreneurs.  Your ability to stay on top of everything can greatly be enhanced with the right app on your mobile device. There are now millions of apps for your everyday routines, from managing your personal daily activities to working productively in or out of the office.

Most business professionals are now used to popular apps like Twitter, Dropbox, Evernote, Pocket, Yammer, Asana and HootSuite. We want to focus on useful but very little-known tools and apps you may not be using. This list might not be of much value to you if we focus on the usual suspects.

In no particular order, these are some of the most useful and less known awesome apps that will make you a better entrepreneur. In fact, this list isn’t just useful to entrepreneurs, but to anyone looking to be more productive and recover from information overload.

To read the full article, click on the title or image.



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Marc Kneepkens's insight:

Great apps for you smartphone or tablet.

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29 Free Marketing Tools To Improve Your Work Today

29 Free Marketing Tools To Improve Your Work Today | Competitive Edge | Scoop.it
Everyone loves free marketing tools that can make your work easier. Give this list of 29 simple tools a try for greater marketing efficiency.

Aren’t shortcuts just the best?

While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing it.

Finding a good marketing shortcut feels especially great, considering all that we marketers have to do in a day.

That’s why I went hunting for the top free marketing tools in a variety of marketing categories. These tools – all quick hits you can get started with easily – focus on everything from research and writing to benchmarking and analyzing. Here’s hoping you find the perfect shortcut for your work!

To read the full article, click on the image or title.



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Via Jaana Nyström
Marc Kneepkens's insight:

Amazing, all the tools that are available.

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Jaana Nyström's curator insight, March 5, 2014 3:14 PM

Interesting tools!

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GPlus How2Girl: How To Start A Private Hangout In A G+ Community

GPlus How2Girl: How To Start A Private Hangout In A G+ Community | Competitive Edge | Scoop.it

Private communities are a great way to take your relationships to the next level, offer group connections with your online programme members, create support groups, masterminds and much much more.

One of the great things when you have a community, is that you can also initiate community only private Hangout chats and video calls.

To read the full article, click on the title.


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Great Jobs for Developers at Excellent Startups! 

at Fibonacci Sequence (US only)


Via Jaana Nyström, Marc Kneepkens
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Jaana Nyström's curator insight, January 1, 2014 12:55 PM

Great tool for businesses:  Private communities and Hangouts!

Marc Kneepkens's curator insight, January 2, 2014 11:40 AM

Great information, there is still lots to learn about Google+

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How Far Is Too Far: 5 Lessons From Retail Technology

How Far Is Too Far: 5 Lessons From Retail Technology | Competitive Edge | Scoop.it
Nordstrom was using wifi signals from smartphones to track customers’ in-store movements. Here are some retail technology lessons learned.


To read the full article, click on the title...


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Via Vasia Dimitropoulou
Marc Kneepkens's insight:

Especially with the recent hiccups around privacy, boundaries are going to be very sensitive.

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XPLAIN's curator insight, August 22, 2013 5:13 PM

Even though current technology presents retailers with the opportunity to gather huge amounts of valuable data about their customers' in-store behavior, they should always know where to draw the line!

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'The Emergence of Africa'

'The Emergence of Africa' | Competitive Edge | Scoop.it

Several interesting facts about Africa

Marc Kneepkens's insight:

Do you take Africa into account in your marketing? Take a look at some of these numbers. http://alphaomegatranslations.com/2013/01/08/the-emergence-of-africa/

Several African listings on my site for investments: http://www.business-funding-insider.com/deal-flow-listing.html#VisitorPages

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