Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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5 Secret Weapons for Outbound Sales

5 Secret Weapons for Outbound Sales | Competitive Edge | Scoop.it
Outbound sales teams initiate contact with customers and increase the chances of successfully closing the deal.

If your business relies on outbound sales to generate new customers and keep cash flow going, you likely already know the challenges your teams face. Inbound sales teams merely react to those who contact them, providing information and answering questions. Those customers have enough of an interest to have reached out, increasing the chances that the call will lead to a conversion. Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Marc Kneepkens's insight:

Great tools to help with #outbound #sales campaigns.

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4 Things You Can Do Today to Make More Money Every Day

4 Things You Can Do Today to Make More Money Every Day | Competitive Edge | Scoop.it
If growth or income has stalled in your business, these four things can help you right away.

Money isn’t the only reason to start or grow a business but you better believe it’s important. If your business isn’t making money, all you have is a nice hobby. There are a lot of activities you can do that seem like they will lead to income but they won’t. Successful entrepreneurs avoid the time wasters and focus on what will help their business grow.

There are four things you could do today -- you could start right now if you’re not doing them -- that could lead to more income in your business. These are simple but overlooked strategies that have withstood the test of time and technology. Your business can experience explosive growth with the right focus. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km

Marc Kneepkens's insight:

True. This is good advice. Take a look.

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9 Powerful Ways to Use the Pareto Principle in Marketing

9 Powerful Ways to Use the Pareto Principle in Marketing | Competitive Edge | Scoop.it
Never heard of Pareto? First, consider a little history about 19th century Italian land-ownership patterns.

Chances are, you’ve heard of the Pareto Principle. But do you understand it? It goes under various monikers: “the 80-20 Rule,” “the Law of the Vital Few” and “the Principle of Factor Sparsity.” It has far-reaching implications. And its idea is simple, yet profound: 80 percent of the effects come from 20 percent of the causes.

Related: The 80/20 Rule and Listening to Your Inner Procrastinator

Its genesis, interestingly, was a revelation about Italian land-ownership patterns: Italian economist Vilfredo Pareto (1848-1923) discovered in the course of his research that most of his nation's land, around 80 percent, was owned by just a few powerful people: 20 percent of the population.

Pareto was surprised by this finding; and, to his astonishment, when he did more research, he learned that the major proportion of land in other countries and regions was owned by roughly 20 percent of the population in those places, as well.

The Pareto Principle, then, was first applied to wealth distribution. Later, it was proved to be operating in other arenas, too, from gardens and shoe ownership to crime rates and business: Read more: click image or title.

 

FREE Business Plan Template here: http://bit.l/1aKy7km


Via THE *OFFICIAL ANDREASCY*
Marc Kneepkens's insight:

#Pareto is a powerful concept. Apply it and get more focus in everything you do. Don't waste time on anything less.

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Breaking Through To Build Your Business

Breaking Through To Build Your Business | Competitive Edge | Scoop.it

Has your business stopped growing? Do your employees go from task to task with proficiency but with no vigor? Often in life and especially with work, becoming comfortable and eventually stagnant in a routine can seem unavoidable.

A business which does the same old to simply stay afloat is bound to sink in this world. If you and your employees are bored with your business-then do something about it! Finding a new angle and adding some spice to the bland palate of your business’s platform can mean not only survival, but it can also bring your business to an entirely new echelon you had never dreamed of before. Besides, when you started your business, wasn’t your intention to grow and become a titan in your industry and not merely a pawn?

Although it requires extra work, some creativity, and may put you in a challenging situation, diversifying your business and finding fresh, innovative blood-so to speak-could be your lifeline. As Leonardo da Vinci said:

“Iron rusts from disuse, stagnant water loses its purity and in cold weather becomes frozen; even so does inaction sap the vigors of the mind.”

Although you may be excited by the prospect of changing and invigorating your business, the process can seem daunting. Here are three simple steps from an Entrepreneur article by contributor Erika Napoletano to help you get the wheels of change turning:


To read the full article, click on the title.


Get your Free Business Plan Template here:

Marc Kneepkens's insight:

Some good ideas to keep your business 'fresh and alive'. Innovating constantly is a must with technology changing rapidly and competition growing more intense all the time.

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6 Basic Mistakes Marketers Make About Big Data

6 Basic Mistakes Marketers Make About Big Data | Competitive Edge | Scoop.it
Sure, we're all suffering from big data fatigue. But try to forget that for a moment. The real “eureka” behind big data is this: Having information is no longer confined to merely understanding the past.

Now — for the first time — big data offers marketers the ability to predict the future, and thus make smarter allocation decisions today. Voilá.

It may be the biggest step yet toward fulfilling one of every CMO’s deepest desires. McKinsey calls it "the biggest game-changing opportunity for marketing and sales since the Internet went mainstream 20 years ago." And researchers at MIT found that companies injecting big data and analytics into their operations achieve, on average, 5 to 6 percent greater productivity and profitability than their peers.

Yet many marketers misread the value, impact and urgency of applying big data — and by extension, advanced marketing analytics. (For a deep dive, a good read is the newly-published Big Data: A Revolution That Will Transform How We Live, Work and Think, by Ken Cukier, Data editor of The Economist and Viktor Mayer-Schoenberger, professor at the Oxford Internet Institute, and the recent Harvard Business Review cover story "Advertising Analytics 2.0" by Wes Nichols.)

Below are six mistakes that marketers make about big data:

To read the full article, click on the title...


Market Research Guide: https://growthink.infusionsoft.com/go/research/gt4045/

Marc Kneepkens's insight:

Very good points, with the ever changing tools, data and circumstances, interpreting big data for marketing purposes has been very different. Good article.

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In defense of the niche: content marketing and the rise of the smart web

In defense of the niche: content marketing and the rise of the smart web | Competitive Edge | Scoop.it

Author and entrepreneur Seth Godin once said that “Marketing is no longer about the stuff that you make, but about the stories you tell.” Even for those folks who’ve never so much as heard of lead-gen or nurture programs,

the importance of relevant content and compelling narrative has never been so necessary as it is today — especially because the digital sea is brimming with the wreckage of too many voices with far too little exposure.

That doesn’t seem to stop the superfluousness from spreading, though, and quickly drowning out a lot of the more substantial content that arguably deserves a bigger platform. The Internet is a minefield, and discovering anything worthwhile is often an accident (which is, of course, why the content curation movement started up in the first place).

But what is it, exactly, that makes content more globally valuable, shareable, accepted, meaningful, or engaging?


To read the full article, click on the title.


Get your Free Business Plan Template here:

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Marc Kneepkens's curator insight, August 14, 2013 8:29 PM

Directly from the Scoop.it Blog.

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How Big Data Is Transforming The Mobile Industry

How Big Data Is Transforming The Mobile Industry | Competitive Edge | Scoop.it
As our personal and business lives migrate into mobile, there's virtually no end to big data applications.

The world is awash in data.

CIBC, a Canadian bank, predicts that information-generation growth will increase 50 times over the next decade. IDC, a market research firm, similarly forecasts a 44-fold increase in data volumes between 2009 and 2020. Mobile is playing a large part in driving this explosion in data.

Apple upended the electronics business six years ago with the release of the iPhone. The iPhone ushered in an era when design, both of software and hardware, became the paramount concept in the tech world.

Could data be the paradigm that anchors the next revolution? Many think so. 

In a recent report from BI Intelligence on Big Data and Mobile, we define big data, examine mobile's connection to it, analyze its potential, practical applications, and pitfalls, look at how it's collected, and answer some of the most frequently asked questions about big data and mobile.

Here's an overview of the relationship between big data and mobile:

  • First, big data needs to be defined:

To read the full article, click on the title

Get your Free Business Plan Template here:

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Via Marylene Delbourg-Delphis
Marc Kneepkens's insight:

Mobile is definitely changing the information landscape. Value will make the difference.



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Marc Kneepkens's curator insight, July 23, 2013 7:49 AM
Adapting is the norm know, mobile is changing the online world. Value will make the difference.
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How Retailers Can Use Social Media To Attract More Customers

How Retailers Can Use Social Media To Attract More Customers | Competitive Edge | Scoop.it

If your business marketing plan doesn't include social media strategies, you're already dead in the water. 


Via The Fish Firm, Ally Greer
Marc Kneepkens's insight:

There's no way around it. Social Media are more important every day.


Watch this brief video presentation to find out about a great marketing template: https://growthink.infusionsoft.com/go/mpt/gt4045/

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Ellaine Wilson's comment, May 24, 2013 11:22 AM
There is no doubt that social media can bring in more traffic to your business
Oluwasemilogo Akinmuyiwa's comment, May 25, 2013 10:34 AM
My concern is the cost at which these things come to us marketer. There is no budget for small businesses.
Martin (Marty) Smith's curator insight, May 26, 2013 1:30 PM

Dead In The Water
Dead in the water indeed since your competitors are out there creating wiht social media, learning what works and building a following. Good luck catching up fast.

NOTHING happens all that fast in social media. You can create great campaigns that boost your social media 10x, but natural growth is SLOW and STEADY.

This means your social media strategy will need to DISRUPT to win and create trust at the same time. Those two ideas can be mutually exclusive so make sure to JUMP IN NOW or double your efforts now.

Rememer if you are not the lead sleddog the view is always the same :).

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50 Top Tools for Social Media Monitoring, Analytics, and Management - Pamorama | Social Media Marketing Blog

50 Top Tools for Social Media Monitoring, Analytics, and Management - Pamorama | Social Media Marketing Blog | Competitive Edge | Scoop.it
These 50 social media monitoring and management tools help you gather intelligence about your social media marketing efforts.


Some great new tools here.

Marc Kneepkens's insight:

Pick up your 'Free Businesss Plan Template' here:

 https://growthink.infusionsoft.com/go/freebptemplate/gt4045/

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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | Competitive Edge | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.
Marc Kneepkens's insight:

Agree, lots of great information. Recommended.


I want to add one thing, if you're looking to build a website and

  • get all the tools and information to create traffic
  • write excellent content
  • find the best ways to monetize
  • blog directly from the site
  • integrate with the social media and much more, take a look at SBI/Sitesell. Tens of thousands happy members have built sites that end up in the 2-3% top traffic sites in the world. Over 300,000 Facebook supporters. Classes taught in over 30 universities around the world. Check out the CTPM process that makes it all happen: http://ctpm.sitesell.com/welcome23.html
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'The Emergence of Africa'

'The Emergence of Africa' | Competitive Edge | Scoop.it

Several interesting facts about Africa

Marc Kneepkens's insight:

Do you take Africa into account in your marketing? Take a look at some of these numbers. http://alphaomegatranslations.com/2013/01/08/the-emergence-of-africa/

Several African listings on my site for investments: http://www.business-funding-insider.com/deal-flow-listing.html#VisitorPages

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10 Things Every Customer Wants

10 Things Every Customer Wants | Competitive Edge | Scoop.it
Surprisingly, the best price and best value is at the bottom of the customer's priority list. See what's at the top.


___________________________________________________________________


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___________________________________________________________________

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Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.)

Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.) | Competitive Edge | Scoop.it
Mike Del Ponte co-founded Soma, which raised more than $100,000 on Kickstarter using virtual assistants and free apps. I first met Mike Del Ponte two years ago when he was running marketing at Bran...
Marc Kneepkens's insight:

Fabulous advice from Tim Ferris. Check out this strategy if you're serious about a succesful crowdfunding campaign.


Some basics about crowdfunding: http://www.business-funding-insider.com/crowdfunding-startups.html


Use the Crowdfunding Pitch Formula from Dave Lavinsky to top it all off, watch the presentation video: https://growthink.infusionsoft.com/go/freemoney/gt4045/

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Jose Gonzalez's curator insight, May 6, 2013 1:03 AM

Exactly my point !

Thanks,

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10 Things You Can Do Today to Close More Deals

10 Things You Can Do Today to Close More Deals | Competitive Edge | Scoop.it

Closing deals comes at a cost to the salesperson: the opportunity cost of closing more deals in the same amount of time.

 

As a salesperson, every call you have should be calculated, and every dialogue should have a meaningful and pre-planned goal.

The good news is that there are often easy things you can do to make deals come in more quickly, without jeopardizing the business relationship.

1. Disqualify Early

As much as you want to close deals, don't be afraid to disqualify prospects who you think won't buy.  Your time is valuable, and you should spend it with prospects that you have a realistic chance of closing.  Before you book an hour-long call, make sure that the prospect understands entirely what the call will be in regards to, and make sure that they are in a position where you can both gain from the call. Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.l/1aKy7km


Via The Learning Factor, Lisa deLeon
Marc Kneepkens's insight:

Following these simple rules will make a great difference. Salespeople have to work with a system and best practices.

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The Learning Factor's curator insight, May 17, 10:03 PM

If you're not doing these 10 things, you're losing money

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Content Marketing ROI: Do eBooks and White Papers Generate More Leads Than Blogs? A Data-Driven Answer

Content Marketing ROI: Do eBooks and White Papers Generate More Leads Than Blogs? A Data-Driven Answer | Competitive Edge | Scoop.it

Is it better to generate a few leads every day through a dynamic blog or to generate a massive amount of leads every month through a white paper or eBook?

There are so many content marketing formats that it can be hard to decide which to focus on. White papers, ebooks, slideshares, blogs, infographics, curated content, videos, etc. They all have their merits but don’t come at the same cost. On one hand you have long form, epic content that can take days/weeks to produce. On the other you have short form content such as blog posts or curated content for which production cost can be a few hours or even a few minutes.

If you have limited resources, you’re unlikely to be good at covering all these formats and many content marketing experts like Joe Pulizzi recommend focusing on one or a few formats that work best for you.

Looking at ROI is a great way to decide on which format to focus. With lead generation being the main measure of returns for B2B marketers, we’ve heard various arguments on the topic can be summarized as follows:

  • Long form content is more costly, but generates more leads per piece of content since it can be gated and has a longer lasting impact.
  • Short form content is more ephemeral but generates leads on an ongoing basis.

So the question is: is it better to generate a few leads every day through a dynamic blog or to generate a massive amount of leads every month or quarter through a solid white paper or ebook? Read more: click image or title.

 

 

FREE Business Plan Template here: http://bit.ly/1aKy7km


Via Entreprise Peinture Deco, SENAME Interactive
Marc Kneepkens's insight:

What works better for you? #Blogging, #eBooks, #whitepapers, or curating related #content or articles?

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An Open Letter to Start-Ups – You Are Doing It Wrong | Joe Pulizzi | LinkedIn

An Open Letter to Start-Ups – You Are Doing It Wrong | Joe Pulizzi | LinkedIn | Competitive Edge | Scoop.it

I’ve been there.  You have what you believe is an amazing idea, one that will take the world by storm.  You put all your energy into it.  You scrap for money and resources wherever and however you can.

Finally, after years of thinking and months of hard work, you launch.  And wait…

If you are like most entrepreneurs, the first start-up is surely a failure.  According to OnStartups.com, first-time entrepreneurs have just an 18% success rate. Not even a two in 10 chance?

Want better news? Henry Blodget, co-founder of Business Insider (among other accolades), places the success rate of one of the most successful start-up accelerators on the planet, Y Combinator, at a mere 10% or less.

If you are an entrepreneur or part of a start-up, you already know the odds are already stacked against you. Read more: click image or title.





Create your own capital raising instruments, stop chasing investors, write your own termsheet with Financial Architect®

More here: http://www.business-funding-insider.com/RaisingCapital.html

Marc Kneepkens's insight:

This article will make you think about your #startup or your idea for one. Great story, going through all the hoops and finally finding what works.

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10 Top Google Plus Tools for Digital Marketers

10 Top Google Plus Tools for Digital Marketers | Competitive Edge | Scoop.it

Google+ is making waves in social media. So what are some powerful Google Plus tools that should be added to your social media marketing toolbox to improve your effectiveness?


Google+ is the love child of search and social.

When Google realized that Facebook wasn’t an aberration, anomaly or an afterthought it made its move. It created a social network that glued all its online assets together, collected social data and added social signals to its search algorithms. That glue cost them over half a billion dollars to design and develop. Google+ emerged from the Google lab womb with serious intentions.

To stop Facebook having all the fun, fame and fortune.

It collected demographic data that would allow them to target users with search ads that were user relevant. That’s called personalization. Others call it an invasion of privacy.

It’s the synergy of social networks and search engines that makes users salivate with information that informs and inspires them.

Google+ is about data

To create a Google plus account you needed to tell them your age, location, email account and other data that revealed your likes and dislikes. We also live in a digital data age that empowers us to express, publish and share. That reveals who we are and Google can use that to increase revenue and improve user experience.

Nothing is for free.

Social networks need a supporting ecosystem

Social media has grown rapidly because the online global community has provided the audience, the tools and the ecosystem that feeds the social media beast. The beast needs daily multi-media content to discover, wrangle and curate for its attendant audience.

To make sense of the data and allow brands to manage what could be described as extreme cat herding, you need social media management platforms.

Social media management platforms

When social media emerged from the web primal mist it was raw and wild. Smart and savvy entrepreneurs saw an opportunity. Social media needed platforms for creating, managing and measuring the mayhem and buzz.

Facebook with its longer history has many supporting platforms. Google+ is just starting to partner with providers that help it grow its community to add value to its users.

Some of the third party partner platforms for Google+ include the following five social media management platform tools.



To read the full article with the 10 Google Tools, click on the title...




Get your Free Business Plan Template here:

https://growthink.infusionsoft.com/go/freebptemplate/gt4045/


Want to Start your Own Website, you have the Ideas and Content, but you're not sure where to start? Check out Sitesell: http://www.sitesell.com/welcome23.html




Via Kamal Bennani
Marc Kneepkens's insight:

So much to learn and know about Google+. This is a good place to start.

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Jane Phelps's comment, September 8, 2013 12:57 PM
I use Buffer to manage my Google+ postings. It was just recently added so I now just combine it with all my other Buffer postings.
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5 Quick Ways to Humanize your Email Marketing - B2C

5 Quick Ways to Humanize your Email Marketing - B2C | Competitive Edge | Scoop.it

To read the full article, click on the title.


Get your Free Business Plan Template here:

https://growthink.infusionsoft.com/go/freebptemplate/gt4045/
Marc Kneepkens's insight:

Yes, add in that personal aspect. It is a huge advantage against your corporate competitors. Remember how you respond when you get messages.

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How Social Media Moves Consumers from ‘Sharing’ to ‘Purchase’ | Social Media Strategy Plan

How Social Media Moves Consumers from ‘Sharing’ to ‘Purchase’ | Social Media Strategy Plan | Competitive Edge | Scoop.it
Vision Critical’s recently published study, From Social to Sale  provides some answers to  exactly how a company’s social media strategy could

be tailored to drive sales. Using interviews from almost 6,000 participants, the company evaluated social media purchasing  against participation in Twitter, Facebook and Pinterest.

The top line findings:

  • About 40% of social media users have purchased an item after sharing or “favoriting” it on these sites. (The company uses “Shared or Favorited” to mean pinned/repined/liked on Pinterest; shared/liked/commented on Facebook; tweeted/retweeted or favorite on Twitter.)
  • Facebook is the network most likely to drive customers to purchase.
  • Social media drives not just online purchasing, but in-store purchasing as well – and at about equal rates.


courtesy of Vision Critical

“One of the more surprising findings in this whole research for me,” the study’s co-author Alexandra Samuel, Vice-President of Social Media at Vision Critical, said in an interview, “was to see how significant that in-store purchasing is. This is one of those really not intuitive findings.”


To read the full article, click on the title.


Get your Free Business Plan Template here:

https://growthink.infusionsoft.com/go/freebptemplate/gt4045/
Marc Kneepkens's insight:

Interesting contribution to the issue of how much social media contribute to actual sales, and how that can be measured.

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7 Steps to Simplify Social Media Strategy for Your Business

7 Steps to Simplify Social Media Strategy for Your Business | Competitive Edge | Scoop.it
Social media: learn how to successfully achieve your business objectives and reinforce your messaging and engagement with your audience.

Via Jesus Alvarez desde www.sercompetitivos.com
Marc Kneepkens's insight:

Great basic information about playing the Social Media.


This article offered to you by:

www.Business-Funding-Insider.com  Your site for information about funding, investors, free business plan templates, free llistings.


Get a Free Business Plan Template:  https://growthink.infusionsoft.com/go/freebptemplate/gt4045/

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Why Offline Businesses Need Online Marketing - Search Engine Journal

Why Offline Businesses Need Online Marketing - Search Engine Journal | Competitive Edge | Scoop.it
You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong.
Marc Kneepkens's insight:

Did you know about these percentages? '97% of consumers use online media before making local purchases' ? If you haven't done so, it may be time to put some attention in your online presence!


Take charge of your own website, learn and know what it all means with SBI, a great website building organization with tens of thousands of successful clients, taught at universities world wide.

Take a peek:

http://localbiz.sitesell.com/welcome23.html


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Disruptive technologies: Advances that will transform life, business, and the global economy | McKinsey & Company

Disruptive technologies: Advances that will transform life, business, and the global economy | McKinsey & Company | Competitive Edge | Scoop.it
Twelve emerging technologies—including the mobile Internet, autonomous vehicles, and advanced genomics—have the potential to truly reshape the world in which we live and work.
Marc Kneepkens's insight:

Great report from McKinsey, 'Need to Know'!

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Yahoo Redesigns Flickr to Make It 'Awesome Again'

Yahoo Redesigns Flickr to Make It 'Awesome Again' | Competitive Edge | Scoop.it
At a press event, Yahoo CEO Marissa Mayer calls new design 'heart-stoppingly beautiful.'
Marc Kneepkens's insight:

She really makes a difference transforming Yahoo. I like what she's doing.

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The Sandwich That Ate the World

The Sandwich That Ate the World | Competitive Edge | Scoop.it
The founder of the world's largest restaurant chain explains how Subway became ubiquitous, and why surpassing his biggest rival came as something as a letdown.
Marc Kneepkens's insight:

If you really intend to build a successful company like this, take a look at this presentation from Dave Lavinsky, President of Growthink, the company that has helped many entrepreneurs and startups to grow into million dollar businesses.


Dave explains how to access the information to grow an 8-figure business.


Dave has created tools and products to 'cut the corners', to avoid the most common mistakes, and to go for the 'home-runs'. He created funding formulas, his 'Insider Circle', the 'Growthink University', and much more.


Take 20 minutes of your time and watch his 8-figure presentation:

https://growthink.infusionsoft.com/go/8ff/gt4045/ Good info.

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The great Facebook exodus has begun

The great Facebook exodus has begun | Competitive Edge | Scoop.it
Facebook is shedding users. What's happening to the world's biggest social network?
Marc Kneepkens's insight:

Have you spent less time on Facebook lately? I have. I was expecting something like this. My precious time goes to more essential tasks.

Like my site: www.Business-Funding-Insider.com Take a look, good information.

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