Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
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Your brilliant Kickstarter idea could be on sale in China before you’ve even finished funding it

Your brilliant Kickstarter idea could be on sale in China before you’ve even finished funding it | Competitive Edge | Scoop.it

Yekutiel Sherman couldn’t believe his eyes.

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The Israeli entrepreneur had spent one year designing the product that would make him rich—a smartphone case that unfolds into a selfie stick. He had drawn up prototypes, secured some minimal funds from his family, and launched a crowdfunding campaign. He even shot a professional promo video, showing a couple taking the perfect selfie in front of the Eiffel Tower.

But one week after his product hit Kickstarter in December 2015, Sherman was shocked to see it for sale on AliExpress—Alibaba’s English-language wholesale site. Vendors across China were sellingidentical smartphone case selfie-sticks, using the same design Sherman came up with himself. Some of them were selling for as low as $10 a piece, well below Sherman’s expected retail price of £39 ($47.41). Amazingly, some of these vendors stole the name of Sherman’s product—Stikbox:  Read more: click image or title.

 

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Marc Kneepkens's insight:

The problem of the lightning fast Chinese #copycats.

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Five Ways "No" Men Help Your Business

Five Ways "No" Men Help Your Business | Competitive Edge | Scoop.it
Everyone has heard of "yes" men in business, but do you have "no" men? These are the people who will play devil's advocate. Every business leader needs one.

I have taken this advice. In fact, my entire team is made up of “no” men. And, let me tell you, it’s hard.

H-A-R-D!

When you start a business from the ground up, put all of your sweat, tears, heart, and money into it, and have your entire life wrapped into it, it’s really hard to hear your baby is ugly.

To read the full article, click on the image or title.



Get your Free Business Plan Template here: http://bit.ly/1aKy7km


Via Thomas Faltin
Marc Kneepkens's insight:

Yes, you do need some countering, different views, obstruction, nay-sayers. You need to be prepared when your product or service becomes public. If you don't have that in yourself, surround yourself with honest people telling you what they really think.

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The Simple Rules That Could Transform How You Launch Your Product

The Simple Rules That Could Transform How You Launch Your Product | Competitive Edge | Scoop.it
LaunchKit co-founder and CEO Brenden Mulligan, one of Product Hunt's most prolific users, shares his tips for a successful product launch.

After months in stealth and bullish reviews from beta users, it was Cluster’s time to fly. Co-founder and CEO Brenden Mulligan knew no one had cracked private, group photo sharing at scale. He could envision the headline he wanted: “Cluster Finally Solves Collaborative Photo Sharing.” But the week before it debuted, competitor Albumatic launched (now defunct), to the fanfare of technology bloggers and journalists. Instantly, the conversation changed from “Amazing — can I write about this?” to “How are you different from Albumatic?”

Speed as a Habit

With over a dozen product launches over his career, Mulligan has learned what he can control and when to let go. On his own, he’s launched six products — two of which, Onesheet and ArtistData, became startups that were acquired. With Cluster, he’s built and released seven mobile apps on three platforms in two years. Now, through his latest venture, LaunchKit, Mulligan and his team have introduced a set of developer tools that have tallied over 3,500 votes on Product Hunt, a site where he's launched more products than almost anyone else.

In this exclusive interview, Mulligan shares five rules for startups releasing new products. A well-designed launch includes everything from messaging to metrics and press relations to marketing hooks. Every launch is a leap, but Mulligan’s tips will give your products the best lift. Read more: click image or title.

 

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Check out….     http://bit.ly/1Lr9RrI

Marc Kneepkens's insight:

Simplicity, streamlining, #metrics, marketing, press, #influencers...

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