Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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Why Every Startup Should Bootstrap

Why Every Startup Should Bootstrap | Competitive Edge | Scoop.it

Keep control of your company.

As the past few years have shown, raising money for a startup is easy. But building a profitable, sustainable business is still really hard. Public and private markets alike are starting to remember this, correcting for years of overly exuberant startup funding. As financing dries up, entrepreneurs would do well to remember the benefits of bootstrapping.

Though taking money from investors might seem like the path to success, bootstrapping has several advantages. First, it helps you to stay scrappy and to realize talents you may not know you even had. Second, and counterintuitively, it can help attract the right talent. And, finally, it helps you maintain control of your company while finding the right partners to help you scale. Read more: click image or title.

 

 

Learn more about funding, find great funding sources, get a free business plan template, post your funding request for free, and more:

www.Business-Funding-Insider.com

 


Via Pantelis Chiotellis
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#Bootstrapping is a great learning experience. Find out from this successful #entrepreneur who eventually raised over a quater billion dollars.

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Six Reasons Why VCs Reject Good Startups - Entrepreneur

Six Reasons Why VCs Reject Good Startups - Entrepreneur | Competitive Edge | Scoop.it
The factors that affects why venture capitalists often decline to work with startups.

In one sense, successful entrepreneurs seem to say “no” more than the average person. Greg McKeown, author of Essentialism: The Disciplined Pursuit of Less, gave this advice to entrepreneurs on HuffPost Live: “The temptation all over the place... is to do more. The brutal reality of trade-offs is you cannot.” He urged entrepreneurs to “narrow their focus.” Entrepreneurs tend to have a vision and must avoid all distractions in order to achieve it. Someone who says “yes” to many things is probably saying “no” to more important things. In another sense, entrepreneurs often hear many “no’s” along the path to success. Young Walt Disney was fired by a newspaper editor because he “lacked imagination and had no good ideas.” He went on to build a creative media empire. Steve Jobs was fired from his own organization and returned to build Apple- turning it into one of the world’s most valuable companies. Oprah Winfrey lost her job as a reporter because she was “unfit for TV.” These three visionaries have all probably looked back on their “no’s” and said something to the effect of “Suckas!” Despite your own familiarity with the word “no”, rejection still hurts. As a venture capitalist, I have to say “no” to a lot of good startups and founders. It’s just the nature of the game- a firm can only invest in so many companies. In order to prime your expectations, and hopefully lessen the blow, here are the six main reasons why venture capitalists often decline to work with good startups. Read more: click on title or image.




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Via ventureLAB
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The 6 most common reasons why VC's reject your startup.

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7 Startup Success Factors that are Often Overlooked | PAKWIRED

7 Startup Success Factors that are Often Overlooked | PAKWIRED | Competitive Edge | Scoop.it

The basic startup success factors? A good idea, dedication, clarity in one's objectives, proper marketing. These are a given, and they've been covered on just about every business blog under the sun . But what about those insidious little factors that could sneak in and ruin everything without your knowledge? There are plenty of factors that could hinder a startup’s overall success – ones that aren’t all that obvious.


1. Providing better than average customer service
The key to providing a good customer experience isn’t rocket science. It’s simple empathy – the ability to put yourself in the shoes of another. If there are areas within your operation that feel shaky, put yourself in the shoes of your customers (or hypothetical shoes, if you do not have customers yet). Go through your website as if you were a customer. Ask yourself questions like, “would I want this delivery method?” or “would I wait this long for service?” or “would I be happy with this email response?” If there is any wobble, and you can’t answer with a definite yes, your customer service needs some work.

2. Continuous learning
Startup founders must be diligent about personal education. If you’re done learning, your business is done growing. According to the Startup Genome Report, “startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7 times more money and have 3.5 times better user growth.”

There are plenty of tough lessons to learn in the early years of a startup – and that is for those who are lucky enough to make it that far. By trial and error, founders must learn what issues are worth worrying about, and which can’t be controlled. This not only leads to wisdom and insight, but also helps to avoid burnout.

3. Retaining employees
The importance of finding quality talent is a given, but retaining that talent is often less emphasized by thought leaders. Particularly important for new startups is the need to retain team members. This gives a startup a distinct identity to settle on and a foundation from which to grow. Retention is also crucial for partners and investors who play a firm role in the development of the startup.

4. Not just “following your passion
There is a difference between what you want to provide and what people want to spend money on. Yes, it’s a match made in heaven when those two things happen to align, and the idea you are passionate about becomes a lucrative endeavor. However, you shouldn’t assume that there is high demand for a technology or service without doing much research. Be sure your industry is in a growth phase, or at least confirm that there is a subset of people awaiting the solution you will offer.

How do you know if an idea for a new startup, product, or launch is viable? There are a number of online tools and resources to help tease out an answer, however, a little communication goes a long way. Talk to those already in the industry, and anyone you know that suites the description of your target market. Business leader Janet J. Kraus, uses a simple and clever method for determining the value of an idea, called oxygen, aspirin, or jewelry.

5. Scaling at the right time
Scaling too early is another common problem for new startups, and as much as Forbes tirelessly tried to warned you, you could scale too soon without even realizing it. Again, according to the Genome Report, “solo founders take 3.6x longer to reach scale stage compared to a founding team of 2, and they are 2.3x less likely to pivot.” So this is especially risky for those flying solo.

But how do you know when it’s time to scale? Generally, you’ll be exhausted when it’s time to scale up. Founders who aren’t getting the help they need may get bogged down in miniscule tasks that a freelancer or assistant should be handling. If you feel distracted from core tasks, or like you are doing 10 different jobs to keep up with growth, scale away.

6. Not getting hung up on investors
For those working within service-oriented startups (i.e. there’s no tangible product), finding investors shouldn’t be a priority, as they aren’t going to invest in a startup that requires minimal capital. If nothing else is in place, finding investors will not deliver success – it will simply mean you have more people to apologize to when things go south. If you’re not even close to convinced, check out 10 Reasons Why I Self-Funded My Startup and So Should You for more considerations.

7. Precise Targeting
We’re often told in life, “not everyone is going to like you, and that’s ok.” This applies to startups too. Oftentimes startups will overcompensate with broad-scale marketing to make up for the fact that they simply don’t have a target audience, or more likely, they don’t know their target audience. A few quality, repeat customers will always trump a higher quantity of one-time customers. If you’re looking to be around next year, focus on the few customers who return for big purchases, not the bundles who drop in for the metaphorical pack of gum.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km




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How to keep your startup spirit when your business takes off

How to keep your startup spirit when your business takes off | Competitive Edge | Scoop.it
When DesignMyNight.com grew from two to 20 people in two years, its founders worried the business had lost its spark

ust four years ago, DesignMyNight.com were two people. Two years later we were five, and today, we are 20. Just four years ago we were working from Starbucks. Today, we are in an Old Street open-plan warehouse office space. The journey has been short but the expansion has been big.

Last week my business co-founder Andrew and I sat down and wondered if we had lost our startup spirit. As a brand new company, it was easy to get washed away with the excitement of being a startup – few bills to pay, few clients to worry about, only a few new members of the team. This was why we left our corporate snooze jobs; working hard for the boss wasn’t cutting it for us.

Two years on, we had a serious discussion about whether this was going to work and as fate would have it, an angel landed in our lap. A group of angel investors, in fact, who decided to invest £250,000 into our dream. While this was obviously life-changing for us, it also quickly changed our startup dynamic. Suddenly we had to put together serious five-year plans, forecasts, cashflow projections and growth strategies … and, moreover, had to be accountable for them.

This of course brings a whole new excitement to the table too. We were now in a position to create a viable company and one that could grow quickly, and here we had angel investors – of Friends Reunited, Yell.com, Vodafone and Quidco fame – all believing in the business plan. The startup engines were on fire, with a fancy new office, 10 hires and a sizeable marketing budget to play with. The following year saw a further £250,000 invested allowing us to grow to a team of 20 with an even fancier office and managing to poach talent from the likes of Google and Accenture.

After four years of strong growth, we witnessed more and more desks filling the office, HR policies being put in place, new managerial structures, but fewer opportunities for impromptu fun nights out with the team (after all we had budgets to stick to). The lack of atmosphere became noticeable. Our fantastic team had joined DesignMyNight because of the whirlwind fun and unpredictability of a startup, and we had lost that spirit.

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At a startup, your most important asset is your team. For our team, DesignMyNight is their baby as well as ours and we’d forgotten to keep the dialogue open with them. We had an open lunch with the team to ask them what they wanted and a few weeks later we had installed a ping pong table, darts board, new lounge/chill out area, regular top-ups of fruit, tea and coffee. We started having more regular team nights out, and handed the office decoration over to them. We were reminded to thank and praise the team more than we did, and began announcing “weekly wins” and wind down Fridays (where we shut laptops at 5pm and enjoy each other’s company, and a few cocktails), as well as randomly rewarding the teams with lunches and gifts if there had been noticeable achievement.

These simple, yet inexpensive, improvements instantly re-injected the team and the office with that entrepreneurial startup spirit again. A happier team equals better results. As founders of a new business it is vital to remember why you entered this crazy startup world … because it shouldn’t be simply for the money.

You must regularly step back from the pressures of targets and have fun: enjoy the job, enjoy the emotional rollercoaster, enjoy the freedom and most of all enjoy your team, otherwise you might as well go back to that snoozy corporate job.

Nick Telson is co-founder of www.designmynight.com


Get your Free Business Plan Template here: http://bit.ly/1aKy7km




Via Zonata
Marc Kneepkens's insight:

Great story. Keep that spirit alive, but don't be foolish.

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5 Intriguing New Startups In Silicon Valley

5 Intriguing New Startups In Silicon Valley | Competitive Edge | Scoop.it

Y Combinator Demo Day took place today at the Computer History Museum in Mountain View, Calif. The room was packed with hundreds of investors, entrepreneurs and members of the press trying to find the next billion-dollar startup.

Startup darlings Airbnb and Dropbox are Y Combinator alumni, for example.

Zynga founder Mark Pincus, SV Angel's Ron Conway, CrunchFund's Michael Arrington, 500 Startups' Dave McClure, early Facebook employee Andrew McCollum, and The Winklevoss twins all attended.

67 startups gave 2.5-minute presentations. Here is the first batch of rapid-fire pitches that stood out:

BatteryOS:  "You’ve never actually charged a battery to 100%," the founder explained to the audience. His logic: When a battery charges to near-completion, it begins to degrade. A black gunk begins to form in the battery, which eventually destroys it. BatteryOS says it's found a way to charge batteries all the way up without that residue forming. It claims that if Chevy Volt used its product, the car's battery would last eight years longer.  

"We can change every lithium ion battery on this earth and improve it," the founder said. His company has already signed a deal to ship 20,000 of its batteries.

To read the full article, click on the image or title.



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Marc Kneepkens's insight:

Startups come up with amazing solutions. Read the whole article to see all five.

It proves again that human creativity is not dead, and solutions can be found for many problems, even if you didn't know about them.

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Marc Kneepkens's curator insight, March 26, 2014 8:51 AM

Wow, great article, great solutions.

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How Tech is Leveling the Playing Field for Women Entrepreneurs | Business on GOOD

How Tech is Leveling the Playing Field for Women Entrepreneurs | Business on GOOD | Competitive Edge | Scoop.it

Finding entrepreneurs to jumpstart your small business is an old game, but the chances of bumping into the right one—between one looking to ride your idea and one looking to rig it with horsepower—depend on your gender and income level, a survey by the Kauffman Foundation has found.

The difference between the two is crucial. Most Americans are familiar with the run-of-the-mill entrepreneur, engaged in so-called “subsistence entrepreneurship”—or someone looking to support a business and maintain its livelihood.

To read the full article, click on the title.



Get your Free Business Plan Template here:

http://bit.ly/1aKy7km


Via Deb Bailey
Marc Kneepkens's insight:

Great article on 'Good' that shows that women are 'at least' as much succesful as men and are more savvy with funding money than their counterparts. Hopefully investors will take this information into account.

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7 Steps to Simplify Social Media Strategy for Your Business

7 Steps to Simplify Social Media Strategy for Your Business | Competitive Edge | Scoop.it
Social media: learn how to successfully achieve your business objectives and reinforce your messaging and engagement with your audience.

Via Jesus Alvarez desde www.sercompetitivos.com
Marc Kneepkens's insight:

Great basic information about playing the Social Media.


This article offered to you by:

www.Business-Funding-Insider.com  Your site for information about funding, investors, free business plan templates, free llistings.


Get a Free Business Plan Template:  https://growthink.infusionsoft.com/go/freebptemplate/gt4045/

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20 words and phrases that will doom your pitch

20 words and phrases that will doom your pitch | Competitive Edge | Scoop.it
Use these 'cursed words,' and many reporters and bloggers will delete your email. So will your employees. Plus, civilization might end.
Marc Kneepkens's insight:

Excellent article. As business plan reviewers, we see the same thing. Using this kind of words, or saying that your are "The next Google" will get your business plan sorted... on the 'not interested' pile.


Check for more articles like this here: http://www.business-funding-insider.com/

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5 Techniques to Scare Competitors Out of the Market

5 Techniques to Scare Competitors Out of the Market | Competitive Edge | Scoop.it
On many levels, competition is good.For example, when you start a business, you want there to be competition.
Marc Kneepkens's insight:

More free valuable tips, every day. Get Growthinks free email newsletter, lots of value. Worth the time. https://growthink.infusionsoft.com/go/gye/gt4045/

Some reader's feedback:

What You're Saying

"I am here to thank Dave and all contributors for their passion to assist and guide others along their way.

"I recently purged my email subscription list.
 
However, your newsletter and the New York Times are the only two I kept outside of my direct industry emails.
 
You are succinct and relevant in this info-jammed world.
 
Here's to your success!"
 
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5 Things Every Millennial Entrepreneur Should Know About Startups - Huffington Post

5 Things Every Millennial Entrepreneur Should Know About Startups - Huffington Post | Competitive Edge | Scoop.it

Startup life conjures images of warm, innovative workspaces, community game areas, catered gourmet lunches, laid-back dress codes and generally positive working atmospheres. Perhaps it's this glamorization of the entrepreneurial lifestyle that draws so many millennials to the prospect of launching their own business.

The desire to ditch the traditional career path and pursue solitary business ventures is prominent among this youngest generation of adults, with 66 percent of millennials reporting a desire to start their own business in a 2014 Bentley University survey -- compared with just 13 percent who cite climbing the corporate ladder to become CEO or president as their career goal.

But it's not all glamour, glitz and game rooms in startup life. Fortune reports the less publicized failure rate among startups at 90 percent. To become part of the 10 percent who succeed, here's what millennial entrepreneurs should know about startup reality. Read more: click image or title.




Need funding?

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Via ventureLAB
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Few are cut out for this tough extreme of entrepreneurship: the startup.

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6 Timeless Strategies to Drive Entrepreneurship Success

6 Timeless Strategies to Drive Entrepreneurship Success | Competitive Edge | Scoop.it

http://snip.ly/HbNQ

Adhere to these key principles to build a high-growth company amid changing circumstances.

In today’s ever changing business climate, an entrepreneur can easily become overwhelmed. It’s vital, though, to stay focused on your goals for the company.  

Even with a firm strategy in place, every entrepreneur should do these six things to clear a path to success:

http://snip.ly/HbNQ




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Growthink helped me with two business plans. I liked working with Anna Vitale because she was a professional yet personable and that gave me a sense of trust. Keep up the good work.”


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How to Get Traction for Your Startup and Funding

How to Get Traction for Your Startup and Funding | Competitive Edge | Scoop.it
Most startups want to get funding, but what they need are customers to prove demand... only then will they get funding. This article will focus on ways to use Kickstarter to not only build a customer base, but also demonstrate to investors that there is demand.

Most startups want to get funding, but what they need are customers to prove demand... only then will they get funding. This article will focus on ways to use Kickstarter to not only build a customer base, but also demonstrate to investors that there is demand.

There will include lots of successful stories on Kickstarter. The press enjoys them and they are highly shareable--because of the social media era. Currently, crowdfunding sites have become a highly popular medium in order to fund and promote your following business venture, which includes the hilariously simplistic ones. Presently everybody is buzzing in regard to the Kickstarter participant from Columbus who utilized the website to attempt to raise ten bucks to cook potato salad for the initial time. The Ohio Kickstarter user managed to exceed his Kickstarter project objective and obtained more than $55,000 in funds.

Most fantastic Kickstarters, unfortunately, don't get this much success, especially the technology-concentrated ones. What is the reason for this? It's likely because individuals have a more difficult time visualizing and understanding projects with more technical topics.

For the ones who have more tech-concentrated projects, here is how you can leverage Kickstarter in order to make your project successful:

1) Simplify your Messaging

It is important that you relate to the target audience and it may be challenging if the project is extremely technical. As you are creating product descriptors, consider your audience and then ask: Do they get my product? Do they see value in my product?

If those questions are answered prior to posting the campaign, chances are the average individual is going to be more than likely to back you.

2) Promote through Social Media

This one seems as if it should be a no-brainer--particularly coming from a PR viewpoint--but it is vital that you frequently generate fresh content during the month-long Kickstarter project. Posting updates daily to Facebook, Twitter, Google+ and LinkedIn will assist you in driving more traffic. Plus, as you have these backers, that new content isn't just critical for updating these individuals, yet additionally from a search engine optimization perspective. You also can boost the project's engagement by reaching out to related projects, for purposes of cross-promotion, in order to dip in one another's backer pools.

3) Engaging Social Networks for Backing

It has been theorized that securing funds upon the first day of a Kickstarter launch includes the ideal method of ensuring a project is a success. One method of doing so includes engaging followers on social networks, by reaching out to your social media connections prior to launching and reaching everybody you know using email projects. You have to maximize the donor pool.

4) Spotlight Uniqueness to Provide Backers Reasons to Promote and Support You

It's crucial that you spotlight why your Kickstarter project is special. Techniques like personal marketing will be just as vital as marketing your product. With a public crowdsourcing campaign, individuals will be more than likely to turn away from an opportunity to fund if they do not feel connected to an individual requesting funding. Writing a letter or creating a video that explains why you require the funding includes a great method of connecting with the audience.

It also is useful to provide tangible rewards which will appeal to the audience, to increase backers' interest within the project.

5. Earned Media and PR

Press coverage and 3rd-party validations that highlight your campaign include the most efficient methods of driving a special audience to a landing page. However, to accomplish this type of validation will take more than merely talking about the product. Providing thought leadership upon associated product trends, the competition, and the wider marketplace could assist in securing mentions and increasing your visibility.

Piece of the Pie on Kickstarter

Launching a highly successful Kickstarter project may be a good way to increase your enterprise's visibility, as well as generate a customer base, prior to searching for seed funding. And by leveraging the above tips, hopefully more technology startups may boost their odds of taking a cut of the more than the $1 billion dollar pie of Kickstarter funding the platform has accrued so far.


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Marc Kneepkens's insight:

Traction, sales, customers is the big plus when trying to convince investors that you are the real thing.

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Want to rock your next presentation? Consider asking a question.

An expert on public speaking explains how to become a more compelling--and confident--presenter by asking, not telling in the right situations.

Of all the tools and techniques a speaker can use to make a presentation more effective, the simple question is the most versatile. Think of it as the Swiss Army Knife of presenting. A well-timed question can accomplish a myriad of communication tasks, from building intrigue to fostering audience engagement, helping you remember what to say, and even calming your speaking anxiety. Leverage questions, and you can become a more compelling and confident presenter. Here's how:

Questions Connect with the Audience

Audience connection is the key characteristic that distinguishes a memorable presenter from an average one. Are audience members participating with the speaker, or simply listening to the speaker? Questions provide a great way to foster engagement. Questions by their very nature are dialogic. They're two-way: You ask and your audience responds. I recommend using three types of questions throughout your presentation to get your audience's attention:

Rhetorical questions build intrigue.

Asking your audience a question for effect (rather than one you expect them to actually answer) prompts them to think about the issue.

Example: "Would you believe that companies are making robotic honeybees to pollinate crops in locales where bees are dying off?"Polling questions make the audience part of your point.

When asking your audience to respond to your query, be sure to signal how you want them to do so (e.g., model raising your hand as you ask your question, or explain how the online poll works if you are virtually presenting) and comment briefly on the response you get (e.g., "Just as I expected, about 50% of you … ").

Example: "How many of you have ever been stung by a honeybee?"

"What if?" questions root your presentation in time.

Inquire about a possible future or the historical past; and as with rhetorical questions, you may not expect a literal response, but you definitely focus your audience’s attention on the time period you’re describing.

Example: "What would it be like if all crops were pollinated by robo-honeybees?" Or, "Remember when modern science made it possible for genetically modified vegetables to yield more crops?"

Questions Build Your Confidence

Many speakers are anxious because they feel they are under the harsh spotlight of an audience who is constantly evaluating them. But, interestingly, incorporating questions from the moment you start planning can help you feel more confident about every aspect of presenting. Here are two ways to use questions in planning to improve your delivery:

Ask yourself, "What does my audience need to hear from me?"

Instead of seeing speaking as a performance, think of it as being in service of your audience's needs--this shifts the attention away from you and onto your audience. The most useful way I know to focus on your audience is to start by asking yourself the simple question: "What does my audience need to hear from me?" This not only helps you tailor your message to your audience, but it also reminds you that they are the ones in the spotlight. Make this question your mantra as you prepare and practice your presentations.

Outline your talk using questions.

When writing your next outline, create a list of questions to serve as prompts for what you intend to say. I loathe speaking manuscripts and full-text speaker notes, which only invite memorization and actually increase performance anxiety. An outline, on the other hand, is a very practical tool to help speakers prepare and deliver. And the power of a question-based outline is twofold: First, it allows you to feel more confident because you know the answers to your questions--you no longer need to worry you might not know what to say. Second, you will be more conversational, since you are simply answering your audience's unasked questions, and conversational delivery is often better remembered by audiences.

When you next face preparing for and delivering a presentation, consider using the MacGyver of communication tools, the question. For just about any task at hand, it can yield all kinds of benefits for you and your audience.


Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Marc Kneepkens's insight:

Present better, here are some good tips.

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Business Intelligence Trends for 2014

Business Intelligence Trends for 2014 | Competitive Edge | Scoop.it
Where's Business Intelligence going?
As anyone working with data these days knows, there is a massive wave of innovation in analytics today. Hundreds of companies from startups to Amazon and Google are making breakthroughs.

n the best spirit of innovation they are building on each other's work to make astounding progress on new concepts like NoSQL databases and cloud data warehouses.

But technology itself is never the whole story. People and organizations must absorb innovation to make it relevant. We see that happening at a mass level with some concepts that have been around for years, such as Agile Business Intelligence.

Flip through the slides on the right to see where we think Business Intelligence is headed in 2014.

To read the full article, click on the title.


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Great Jobs for Developers at Excellent Startups! 

at Fibonacci Sequence (US only)


Via Brian Larson, Marc Kneepkens
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Marc Kneepkens's curator insight, December 28, 2013 1:05 PM

Keep on seeing the big picture and following the trends is a must. Great information.

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The 5 Riskiest and 5 Safest Business Startup Ideas | Company Activities & Management > Company Strategy from AllBusiness.com

The 5 Riskiest and 5 Safest Business Startup Ideas | Company Activities & Management > Company Strategy from AllBusiness.com | Competitive Edge | Scoop.it
We uncover the five most- and least-risky startup ideas based on the state of the economy, market trends, new technologies, and other important criteria.


The first question to ask yourself when you decide to start a small business is, What business should I start? Or, better yet, What business should I not start? We asked IBISWorld, the world's largest publisher of industry research, to tell us which businesses are least likely to succeed in the U.S. economy today, and which are the most likely to succeed.


Here are five businesses you should not launch now under any circumstances, unless you have in mind some tax scheme that involves a quick trip to bankruptcy court.

Once you've seen our list of the five riskiest businesses, be sure to check out the second part of our slideshow featuring the five LOWEST-risk businesses to start.


To read the full article, click on the title.


Get your Free Business Plan Template here:

https://growthink.infusionsoft.com/go/freebptemplate/gt4045/
Marc Kneepkens's insight:

I don't agree with the local trucking idea, too much competition, the others are great though. If you're an entrepreneur, take a look.

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How Retailers Can Use Social Media To Attract More Customers

How Retailers Can Use Social Media To Attract More Customers | Competitive Edge | Scoop.it

If your business marketing plan doesn't include social media strategies, you're already dead in the water. 


Via The Fish Firm, Ally Greer
Marc Kneepkens's insight:

There's no way around it. Social Media are more important every day.


Watch this brief video presentation to find out about a great marketing template: https://growthink.infusionsoft.com/go/mpt/gt4045/

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Ellaine Wilson's comment, May 24, 2013 11:22 AM
There is no doubt that social media can bring in more traffic to your business
Oluwasemilogo Akinmuyiwa's comment, May 25, 2013 10:34 AM
My concern is the cost at which these things come to us marketer. There is no budget for small businesses.
Martin (Marty) Smith's curator insight, May 26, 2013 1:30 PM

Dead In The Water
Dead in the water indeed since your competitors are out there creating wiht social media, learning what works and building a following. Good luck catching up fast.

NOTHING happens all that fast in social media. You can create great campaigns that boost your social media 10x, but natural growth is SLOW and STEADY.

This means your social media strategy will need to DISRUPT to win and create trust at the same time. Those two ideas can be mutually exclusive so make sure to JUMP IN NOW or double your efforts now.

Rememer if you are not the lead sleddog the view is always the same :).

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Growthink Business Plan Template Review

Growthink Business Plan Template Review | Competitive Edge | Scoop.it
Review of Growthink's Ultimate Business Plan Template by professional business plan reviewers
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Marc Kneepkens's comment, March 30, 2013 1:07 PM
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