Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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Rescooped by Marc Kneepkens from Réalités Parallèles!

The secret rules of the internet - TheVerge

The secret rules of the internet - TheVerge | Competitive Edge |

Today, YouTube’s billion-plus users upload 400 hours of video every minute. Every hour, Instagram users generate 146 million "likes" and Twitter users send 21 million tweets. Last August, Mark Zuckerberg posted on Facebook that the site had passed "an important milestone: For the first time ever, one billion people used Facebook in a single day."...


...The moderators of these platforms — perched uneasily at the intersection of corporate profits, social responsibility, and human rights — have a powerful impact on free speech, government dissent, the shaping of social norms, user safety, and the meaning of privacy. What flagged content should be removed? Who decides what stays and why? What constitutes newsworthiness? Threat? Harm? When should law enforcement be involved? Read more: click image or title.

Via Laurent BINDEL
Marc Kneepkens's insight:

This must-read article how huge social media companies, such as Google and Facebook, moderate content on their platforms. This is a huge task. Ultimately it affects everyone accessing the #internet. The stories of what these moderators went through and how policies have grown are of enormous importance. Please read and find out where we are at a global level of being humans.

Marc Kneepkens's curator insight, April 18, 2016 8:35 AM

Find out how the internet is self regulated by the big #socialmedia companies such as Google, Facebook, Pinterest, etc. This is a very informative article that everyone should read, shocking at times and definitively worth the read. Humans still have a long ways ahead into evolving to a compassionate and sensible species.

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How BIG Is Google? - YouTube

Many of us use Google services each day but very few of us ask the question, "How BIG is Google?" Obviously this question cannot be answered directly, however, the sheer size of Google can be realised by the hard facts and figures shown in this short film.
Please enjoy and don't be evil.

To read the full article, click on the title.

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Marc Kneepkens's insight:

Impressive picture on what Google represents, it's not 'just' a search engine. This is far from complete, but even so it's mind boggling . While the earth is experiencing major emergencies, such as global warming for example, to name one of them, Google is creating the tools to involve everyone on this planet to be aware and have a voice. It's also creating the technology to step it all up and go where no one has gone before. Take a look.

Jaouad Lahlal's curator insight, April 18, 2014 9:42 AM

If you think about google, you think: isn't real big thing, but if you look what they have and what they have in the future. Their projects are very cool and futuristic. I even saw a futuristic lens for your eyes.    

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Google's Zero Moment Is The Ultimate Moment of Truth

Google's Zero Moment Is The Ultimate Moment of Truth | Competitive Edge |

In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as "The Zero Moment of Truth."

The ZMOT as it's abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem.

In a world where consumers "Google it" to begin their digital journey, ZMOT revealed that brands need to re-think the connected experience and the resulting click path. But what happens when the web sites that appear in traditional Google search results no longer suffice for someone so connected that impatience becomes a virtue? This is after all someone who begins the journey on a smart phone or tablet tapping review sites and social networks to make information come to them before conducting formal research. Some call it the lazy web. Others refer to it as the social web. In the end, it's just how people make information come to them. Once they do, it becomes the norm.

To read the full article, click on the title.

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Via Rami Kantari, Thomas Faltin, Martin (Marty) Smith
Marc Kneepkens's insight:

The 'digital experience' has changed marketing completely. People still respond emotionally to the 'increasing' amount of stimuli. The art of getting a response has to adapt to the new media, every day new tools and new ways to reach the client appear. Successful companies understand this very well, companies such as Google, Facebook, Pinterest, Twitter, and more. Focusing on one or more aspects of these new ways of reaching out to the not so new responses of comsumers has grown into huge new phenomena, the social media. Playing these well and understanding them well will mean success or failure.

Martin (Marty) Smith's curator insight, November 22, 2013 1:26 AM

Very cool ZMOT (Zero Moment of Truth). Too late to write much now, will fill in tomorrow. Marty

Great comment by @Marc Kneepkens on his Rescoop to his Competitive Edge feed:

Marc Kneepkens's insight:

The 'digital experience' is changing marketing. People still respond emotionally to an 'increasing' numer of stimuli. The art of getting a response must adapt to the new media. Every day new tools and new ways to reach the client appear.

Successful companies understand this. Companies such as Google, Facebook, Pinterest, Twitter, focus new ways of reaching out to the comsumers' not so new emotional respons. Reaching out has grown into a huge "new" phenomena called social media.

Playing our new social media games well and understanding them will mean success or failure.

Amanda Groover's curator insight, November 23, 2013 10:02 PM

The more we can understand how Google thinks, the more we learn about how to work with Google. It doesn't mean it always follow logic, but it does help you promote your brand!

Rescooped by Marc Kneepkens from Mobile Development News!!

In defense of the niche: content marketing and the rise of the smart web

In defense of the niche: content marketing and the rise of the smart web | Competitive Edge |

Author and entrepreneur Seth Godin once said that “Marketing is no longer about the stuff that you make, but about the stories you tell.” Even for those folks who’ve never so much as heard of lead-gen or nurture programs,

the importance of relevant content and compelling narrative has never been so necessary as it is today — especially because the digital sea is brimming with the wreckage of too many voices with far too little exposure.

That doesn’t seem to stop the superfluousness from spreading, though, and quickly drowning out a lot of the more substantial content that arguably deserves a bigger platform. The Internet is a minefield, and discovering anything worthwhile is often an accident (which is, of course, why the content curation movement started up in the first place).

But what is it, exactly, that makes content more globally valuable, shareable, accepted, meaningful, or engaging?

To read the full article, click on the title.

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Marc Kneepkens's curator insight, August 14, 2013 8:29 PM

Directly from the Blog.

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The Nine Reasons Blogging Helps Your Business Get Found On The Web

The Nine Reasons Blogging Helps Your Business Get Found On The Web | Competitive Edge |
Blogging is one of the best inbound marketing tactics around to help your website get more traffic.
Marc Kneepkens's insight:

Good information. Blogging is a powerful tool, personalized, unique content is fundamental.

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Rescooped by Marc Kneepkens from Wearable Tech and the Internet of Things (Iot)!

7 wearable technology roles that will change the world

7 wearable technology roles that will change the world | Competitive Edge |
As the world of wearables continues to grow, Adecco has created an infographic of 7 wearable technology roles that will change the world.

Wearables, wearables, wearables. Along with words like ‘cloud security’ and ‘internet of things’ that’s all I seem to hear about at the moment.

Not that I’m complaining, I love wearables and I am definitely not the only one who does. Wearable devices in the form of smartwatches and fitness trackers have taken the world by storm, with 10 million devices sold in 2014.

There are wearables in the market now that can change your mood, track your sleeping habits and bring an end to jet lag and that’s just in the consumer side; wearables are also being deployed in the enterprise with a host of use cases available.

This industry boom – which is only just beginning – brings with it a wide variety of job roles, some of which are yet to be created, such as IoT trainers, technology implementation managers and IoT-specific engineers.

To shed some light on the new job roles that will become available, Adecco has created an infographic of 7 wearable technology roles that will change the world, which can be found below. Read more: Click image or title.

Need funding?

Get your Free Business Plan Template here: http://bit.l/1aKy7km

Via Richard Platt
Marc Kneepkens's insight:

Technology is creating more applications in wearable, IoT, cloud security and more all the time. The new jobs resulting from that are well paid and will need to be filled in the next few years. Follow the trends and be in demand.

Richard Platt's curator insight, June 28, 2015 3:40 PM

The infographic on the webpage is like an all-in-one, definitely a good capture of what is getting traction in the world of wearables.

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5 Powerful Tips to Becoming a More Productive Blogger - Jeffbullas's Blog

5 Powerful Tips to Becoming a More Productive Blogger - Jeffbullas's Blog | Competitive Edge |

Many problems can arise when you're trying to blog. From writers block to time wasting. Here are some powerful tips to becoming a more productive blogger .

There are so many problems that can arise when you’re trying to be a successful blogger. Maybe you can’t figure out what you want to write about. You might be suffering from writer’s block. You might get easily distracted while doing your Internet research. Do you plan out your writing to make it easier on you? Do you have goals and schedules set for your writing? Do you have some favorite productivity tools that you use? Following are some tips to help you in your journey of becoming a more productive blogger.
Continue reading... click on the title of the article.

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Marc Kneepkens's insight:

Another great set of tips from Jef Bullas.

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Manners Matter Online (Infographic)

Manners Matter Online  (Infographic) | Competitive Edge |
Find out more about the do's and don'ts on online manners. For more information about internet issues visit Knowthenet today.

To see the full infograph, click on the title or image...

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Via Beth Dichter
Marc Kneepkens's insight:

Excellent guidelines to go by. The internet is such a reflection of what goes on in the human mind, from bright and genius ideas and behavior, to dark and stupid. I'd rather be on the bright side.

Bonnie Bracey Sutton's curator insight, September 24, 2013 5:46 PM

Manners do matter.

Cindy Powell's curator insight, April 10, 2014 2:09 PM

From Infographic...and Informational Text TCC 4-5

This is a graphic example for the article, but the site is a cybersafety site in the UK and has lots of information for parents about online safety for their children. It also tests their knowledge.

Rachael Johnston's curator insight, October 20, 2014 10:53 PM

It is important to build your own brand and to promote yourself positively. You want to be polite to other users and make sure you have nothing on your profile that could be damaging to your reputation. This includes swear words, inappropriate or rude comments, and pictures and videos of drinking or drugs.  This is really important for graduating students who, most likely, need to go through and delete pictures that have been tagged in one Facebook

Make sure you give credit to others if you share something of theirs. Also make sure you are writing your own posts and not just sharing others. However, make sure you are posting valuable and relevant information. Listen and think before you write and make sure you are using proper english. 

It is okay to have debates on social netowrks with other users, everybody has the right ti voice their opinion, but don't let things get too personal or nasty. 

It is also essential to understand that there are also hings to be very careful of when using social networks. For one, people are not always who they seem. You should also make sure you do not assume a false identity. It is important to keep some kind of professionalism, but don't change yourself or hide who you really are. 

You must also make sure you are abiding by the rules of the network and report others who dont. 

Last but certainly not least, be very careful about who you share things with. There are certain places to share certain things. For example, you may post something bout your personal life in your Facebook status, but it is not appropriate to do so on your LinkedIn profile. Do not share pictures and videos with strangers, you never know how they will use these. 


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The Dot Com story

The Dot Com story | Competitive Edge |

How it all started.

Old Testament computing....

In ancient Israel, it came to pass that a trader by the name of Abraham Com did take unto himself a young wife by the name of Dorothy. And Dot Com was a comely woman, broad of shoulder and long of leg. Indeed, she was often called Amazon Dot Com.

And she said unto Abraham, her husband, "Why dost thou travel so far from town to town with thy goods when thou canst trade without ever leaving thy tent?"

And Abraham did look at her as though she were several saddle bags short of a camel load, but simply said, "How, dear?"

And Dot replied, "I will place drums in all the towns and drums in between to send messages saying what you have for sale, and they will reply telling you who hath the best price. The sale can be made on the drums and delivery made by Uriah's Pony Stable (UPS)."

Abraham thought long and decided he would let Dot have her way with the drums. And the drums rang out and were an immediate success. Abraham sold all the goods he had at the top price, without ever having to move from his tent.

To prevent neighbouring countries from overhearing what the drums were saying, Dot devised a system that only she and the drummers knew. It was known as Must Send Drum Over Sound (MSDOS), and she also developed a language to transmit ideas and pictures - Hebrew To The People (HTTP).

And the young men did take to Dot Com's trading as doth the greedy horsefly take to camel dung. They were called Nomadic Ecclesiastical Rich Dominican Sybarites, or NERDS.

And lo, the land was so feverish with joy at the new riches and the deafening sound of drums that no one noticed that the real riches were going to that enterprising drum dealer, Brother William of Gates, who bought off every drum maker in the land. Indeed he did insist on drums to be made that would work only with Brother Gates' drumheads and drumsticks.

And Dot did say, "Oh, Abraham, what we have started is being taken over by others."

And Abraham looked out over the Bay of Ezekiel , or eBay as it came to be known.

He said, "We need a name that reflects what we are."

And Dot replied, "Young Ambitious Hebrew Owner Operators."

"YAHOO," said Abraham.

And because it was Dot's idea, they named it YAHOO Dot Com.

Abraham's cousin, Joshua, being the young Gregarious Energetic Educated Kid (GEEK) that he was, soon started using Dot's drums to locate things around the countryside.

It soon became known as God's Own Official Guide to Locating Everything (GOOGLE).

That is how it all began. And that's the truth.

Marc Kneepkens's insight:

Found this in my inbox this morning, though I'd share it here.

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'The Emergence of Africa'

'The Emergence of Africa' | Competitive Edge |

Several interesting facts about Africa

Marc Kneepkens's insight:

Do you take Africa into account in your marketing? Take a look at some of these numbers.

Several African listings on my site for investments:

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