Competitive Edge
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Competitive Edge
Creating your Unique Value Proposition to gain your Competitive Edge.
Curated by Marc Kneepkens
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The 5 Cornerstone Values that Build an Authoritative Online Presence

The 5 Cornerstone Values that Build an Authoritative Online Presence | Competitive Edge | Scoop.it

You've seen us talking a lot about authority -- authority with your audience, with search engines, with colleagues, with other web publishers.

Why do you want it? Because given the noisy, cluttered state of the web right now, it’s the authoritative site that earns the business.


  • It’s the site that delivers credible, effective solutions to customer problems.
  • It’s the site that attracts links from other authoritative publishers.
  • It’s the site that earns plenty of social sharing from an audience that wants to share high-quality, user-friendly content.
  • And it’s the site with a confident, ethical sales process that converts attention into business.

There are a lot of components to authority — site design, intelligent SEO, strategic content promotion.

But behind all of these is a single, non-negotiable element that every authoritative site needs. You’ll find a clue in the graphic that accompanies this post.

The “secret sauce” — the magic ingredient that makes the others work — is the intelligence and skill set of a talented, well-trained author.

In other words, the secret sauce is you.

To read the full article, click on the title...


Get your Free Business Plan Template here:

https://growthink.infusionsoft.com/go/freebptemplate/gt4045/
Marc Kneepkens's insight:

Some good essential things to keep in mind, good article.

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Marc Kneepkens's curator insight, August 2, 2013 11:45 AM

Essential to know this, good article.

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How Big Data Is Transforming The Mobile Industry

How Big Data Is Transforming The Mobile Industry | Competitive Edge | Scoop.it
As our personal and business lives migrate into mobile, there's virtually no end to big data applications.

The world is awash in data.

CIBC, a Canadian bank, predicts that information-generation growth will increase 50 times over the next decade. IDC, a market research firm, similarly forecasts a 44-fold increase in data volumes between 2009 and 2020. Mobile is playing a large part in driving this explosion in data.

Apple upended the electronics business six years ago with the release of the iPhone. The iPhone ushered in an era when design, both of software and hardware, became the paramount concept in the tech world.

Could data be the paradigm that anchors the next revolution? Many think so. 

In a recent report from BI Intelligence on Big Data and Mobile, we define big data, examine mobile's connection to it, analyze its potential, practical applications, and pitfalls, look at how it's collected, and answer some of the most frequently asked questions about big data and mobile.

Here's an overview of the relationship between big data and mobile:

  • First, big data needs to be defined:

To read the full article, click on the title

Get your Free Business Plan Template here:

https://growthink.infusionsoft.com/go/freebptemplate/gt4045/

Via Marylene Delbourg-Delphis
Marc Kneepkens's insight:

Mobile is definitely changing the information landscape. Value will make the difference.



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Marc Kneepkens's curator insight, July 23, 2013 7:49 AM
Adapting is the norm know, mobile is changing the online world. Value will make the difference.
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7 Steps to Simplify Social Media Strategy for Your Business

7 Steps to Simplify Social Media Strategy for Your Business | Competitive Edge | Scoop.it
Social media: learn how to successfully achieve your business objectives and reinforce your messaging and engagement with your audience.

Via Jesus Alvarez desde www.sercompetitivos.com
Marc Kneepkens's insight:

Great basic information about playing the Social Media.


This article offered to you by:

www.Business-Funding-Insider.com  Your site for information about funding, investors, free business plan templates, free llistings.


Get a Free Business Plan Template:  https://growthink.infusionsoft.com/go/freebptemplate/gt4045/

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Social Media Tools and Technology-101 magic tools and technology tips

Social Media Tools and Technology-101 magic tools and technology tips | Competitive Edge | Scoop.it
Here are 101 fantastic social media technology tool tips that you can use to promote your business on social media.
Marc Kneepkens's insight:

Agree, lots of great information. Recommended.


I want to add one thing, if you're looking to build a website and

  • get all the tools and information to create traffic
  • write excellent content
  • find the best ways to monetize
  • blog directly from the site
  • integrate with the social media and much more, take a look at SBI/Sitesell. Tens of thousands happy members have built sites that end up in the 2-3% top traffic sites in the world. Over 300,000 Facebook supporters. Classes taught in over 30 universities around the world. Check out the CTPM process that makes it all happen: http://ctpm.sitesell.com/welcome23.html
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'The Emergence of Africa'

'The Emergence of Africa' | Competitive Edge | Scoop.it

Several interesting facts about Africa

Marc Kneepkens's insight:

Do you take Africa into account in your marketing? Take a look at some of these numbers. http://alphaomegatranslations.com/2013/01/08/the-emergence-of-africa/

Several African listings on my site for investments: http://www.business-funding-insider.com/deal-flow-listing.html#VisitorPages

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5 Things Every Presenter Should Know About People, Animated

5 Things Every Presenter Should Know About People, Animated | Competitive Edge | Scoop.it
On the art of moving words that move people.

"The human brain starts working the moment you are born and never stops until you stand up t
Marc Kneepkens's insight:

This is excellent. Ever been worried about public speaking or presenting? Watch this.



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How Social Media Moves Consumers from ‘Sharing’ to ‘Purchase’ | Social Media Strategy Plan

How Social Media Moves Consumers from ‘Sharing’ to ‘Purchase’ | Social Media Strategy Plan | Competitive Edge | Scoop.it
Vision Critical’s recently published study, From Social to Sale  provides some answers to  exactly how a company’s social media strategy could

be tailored to drive sales. Using interviews from almost 6,000 participants, the company evaluated social media purchasing  against participation in Twitter, Facebook and Pinterest.

The top line findings:

  • About 40% of social media users have purchased an item after sharing or “favoriting” it on these sites. (The company uses “Shared or Favorited” to mean pinned/repined/liked on Pinterest; shared/liked/commented on Facebook; tweeted/retweeted or favorite on Twitter.)
  • Facebook is the network most likely to drive customers to purchase.
  • Social media drives not just online purchasing, but in-store purchasing as well – and at about equal rates.


courtesy of Vision Critical

“One of the more surprising findings in this whole research for me,” the study’s co-author Alexandra Samuel, Vice-President of Social Media at Vision Critical, said in an interview, “was to see how significant that in-store purchasing is. This is one of those really not intuitive findings.”


To read the full article, click on the title.


Get your Free Business Plan Template here:

https://growthink.infusionsoft.com/go/freebptemplate/gt4045/
Marc Kneepkens's insight:

Interesting contribution to the issue of how much social media contribute to actual sales, and how that can be measured.

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Physical And Mental Tips For Top Business Form

Physical And Mental Tips For Top Business Form | Competitive Edge | Scoop.it
A lot of people are counting on you. The decisions you make affect the quality of lives of tens, hundreds, or maybe thousands of families, from the employees in your company to the stakeholders that are counting on your products or services.
Via Daniel Watson
Marc Kneepkens's insight:

Excellent article, it touches on every important aspect in your life, the wording is very balanced, and it brings it all back to yourself and the decisions you make. Highly recommended.



Get your Free Business Plan Template here: http://www.business-funding-insider.com/free-business-plan-template.html

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Daniel Watson's curator insight, July 15, 2013 8:56 AM


Far too many business owners and managers struggle with the concept of finding balance in their lives, but if they were more aware of why balance is so important, they would be more inclined to make changes that would be very beneficial for their businesses.


Businesses survive and thrive when quality decisions are consistently made, however where business owners and managers do not have good balance, their decision making ability can be severely compromised.


This excellent article, explains the importance of having a balanced life if you need to consistently make quality decisions, and in the dimensions of physical, mental and spiritual elements it offers nine tips to help anyone struggling to find the necessary balance.

Marc Kneepkens's curator insight, July 18, 2013 10:59 AM

Excellent article, it touches on every important aspect in your life, the wording is very balanced, and it brings it all back to yourself and the decisions you make. Highly recommended.



Get your Free Business Plan Template here: http://www.business-funding-insider.com/free-business-plan-template.html

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How to Market TO Startup Businesses - exploreB2B

How to Market TO Startup Businesses - exploreB2B | Competitive Edge | Scoop.it
 Starting a new business is a challenging endeavor. Not everyone is cut out for it. And startups have unique requirements since they are in the early stages and need services and products that ...
Marc Kneepkens's insight:

Some good points.



www.Business-Funding-Insider.com is all about StartUp Business.

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Yahoo Redesigns Flickr to Make It 'Awesome Again'

Yahoo Redesigns Flickr to Make It 'Awesome Again' | Competitive Edge | Scoop.it
At a press event, Yahoo CEO Marissa Mayer calls new design 'heart-stoppingly beautiful.'
Marc Kneepkens's insight:

She really makes a difference transforming Yahoo. I like what she's doing.

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The Sandwich That Ate the World

The Sandwich That Ate the World | Competitive Edge | Scoop.it
The founder of the world's largest restaurant chain explains how Subway became ubiquitous, and why surpassing his biggest rival came as something as a letdown.
Marc Kneepkens's insight:

If you really intend to build a successful company like this, take a look at this presentation from Dave Lavinsky, President of Growthink, the company that has helped many entrepreneurs and startups to grow into million dollar businesses.


Dave explains how to access the information to grow an 8-figure business.


Dave has created tools and products to 'cut the corners', to avoid the most common mistakes, and to go for the 'home-runs'. He created funding formulas, his 'Insider Circle', the 'Growthink University', and much more.


Take 20 minutes of your time and watch his 8-figure presentation:

https://growthink.infusionsoft.com/go/8ff/gt4045/ Good info.

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